enhance your community engagement

Technology and Social Media:

Enhance Your Community Engagement @MaryJoFly

MMASC Conference

May 2013

Overview

Choosing to Engage

Monitoring to Improve Communication

Creating and Maintaining your Brand

Choosing to Engage

POLICIES

TRAINING ACCESS

What is your role?

IGNORE OBSERVE

What is you’re role?

SHOUT DIALOGUE

Monitoring to Improve Communications

Social Media Message Noise Reduction

Social Media Content

• Apply Geographic Filter

• Apply contextual Filter

• Remove re-tweets

Message

Identify Message Type and Priority

Monitoring Tools

Geofeedia

Tweetgrid

Hootsuite

Bottlenose

Trendsmap

Banjo

Social Mention

Tweet Reach

Facebook Analytics

Twitter Lists

Sprout Social

Simply Measured

GEOCODED SEARCHES ANALYTIC TOOLS

https://twitter.com/AnaheimCERT/great-social-media-tools

Creating and Maintaining Your Brand

What is your online identify? Who is your audience?

Establishing and Maintaining Credibility

Response Flow Chart

Chart Design:

Tymado

Multimedia

Solutions

Summary

Ensure your agency has established policies and a

training program for social media

Identify where you are on the engagement scale

and move toward dialogue

Actively listen and monitor messages by filtering to

reach your community

Who are you to your community? Identify your

voice and your audience and take action to maintain

your credibility.

Contact

Mary Jo Flynn,

Emergency Management

Assistant Director

(714) 240-6240 cell

maryjflynn@anaheim.net

@MaryJoFly

@AnaheimCERT