enhance your community engagement
TRANSCRIPT
Technology and Social Media:
Enhance Your Community Engagement @MaryJoFly
MMASC Conference
May 2013
Overview
Choosing to Engage
Monitoring to Improve Communication
Creating and Maintaining your Brand
Choosing to Engage
POLICIES
TRAINING ACCESS
What is your role?
IGNORE OBSERVE
What is you’re role?
SHOUT DIALOGUE
Monitoring to Improve Communications
Social Media Message Noise Reduction
Social Media Content
• Apply Geographic Filter
• Apply contextual Filter
• Remove re-tweets
Message
Identify Message Type and Priority
Monitoring Tools
Geofeedia
Tweetgrid
Hootsuite
Bottlenose
Trendsmap
Banjo
Social Mention
Tweet Reach
Facebook Analytics
Twitter Lists
Sprout Social
Simply Measured
GEOCODED SEARCHES ANALYTIC TOOLS
https://twitter.com/AnaheimCERT/great-social-media-tools
Creating and Maintaining Your Brand
What is your online identify? Who is your audience?
Establishing and Maintaining Credibility
Response Flow Chart
Chart Design:
Tymado
Multimedia
Solutions
Summary
Ensure your agency has established policies and a
training program for social media
Identify where you are on the engagement scale
and move toward dialogue
Actively listen and monitor messages by filtering to
reach your community
Who are you to your community? Identify your
voice and your audience and take action to maintain
your credibility.
Contact
Mary Jo Flynn,
Emergency Management
Assistant Director
(714) 240-6240 cell
@MaryJoFly
@AnaheimCERT