engaging with customers online: how cox media group captures critical insights and drives conversion

©2014 Qualtrics – Company Confidential

Engaging with Customers Online:How Cox Media Group Captures Critical Insights and Drives Conversion

©2014 Qualtrics – Company Confidential

Heather BlytheSr. Manager, Analytics & Insights

Josh CazierProduct Specialist

©2014 Qualtrics – Company Confidential

Data is Everywhere…

©2014 Qualtrics – Company Confidential

How Can You Get These Insights?

Web Analytics Survey Responses

©2014 Qualtrics – Company Confidential

Insights Through Your Website• Understand Experiences

– Visitor Intent– Brand Tracking– Website Feedback– Page Helpfulness

• Conduct Research– Ad Effectiveness – Usability Testing– Panel Recruitment

• Drive Traffic– Targeted promotions– Behavioral Prompts– Custom Messages

©2014 Qualtrics – Company Confidential

Importance of Website Insights

Conversion Retention Satisfaction

©2014 Qualtrics – Company Confidential

A Brief History…

©2014 Qualtrics – Company Confidential

What was the Problem?

©2014 Qualtrics – Company Confidential

What was the Solution?

• Dynamically interact with targeted website visitors

• Present them with custom content and survey invitations

• Without the help of IT

©2014 Qualtrics – Company Confidential

What Makes Site Intercept Unique?

Three Key Features of Qualtrics Site Intercept:

1. Better Targeting2. Higher Engagement3. Greater Control

©2014 Qualtrics – Company Confidential

1. Better Targeting

Use over 25 targeting variables, including:

- Behavioral - Profile- Device Type- Location- Day, Date, Time- Adobe Analytics- Google Analytics

©2014 Qualtrics – Company Confidential

2. Higher Engagement

• 11 Unique ways of engaging site visitors

• Easy-to-use, Point-and-click interface

• Fully customizable with text, images, logos, and positioning

• Used for surveys, messages, promotions, or prompts.

©2014 Qualtrics – Company Confidential

3. Greater Control

• Launch, monitor and close intercepts on-the-fly from anywhere

• One time placement of the pre-made script

• No additional IT resources needed

©2014 Qualtrics – Company Confidential

Major Brands Utilizing Site Intercept

©2014 Qualtrics – Company Confidential

Website Goals

Conversion Retention Satisfaction

©2014 Qualtrics – Company Confidential

Heather BlytheSr. Manager, Analytics & Insights

©2014 Qualtrics – Company Confidential

©2014 Qualtrics – Company Confidential

©2014 Qualtrics – Company Confidential

©2014 Qualtrics – Company Confidential

©2014 Qualtrics – Company Confidential

©2014 Qualtrics – Company Confidential

Use Cases

• Adobe Analytics Integration• Customer Surveys / Feedback• Drive Traffic:

– New Sites– Digital / Print Subscriptions– Apps

• Drive Social Media Followers

©2014 Qualtrics – Company Confidential

©2014 Qualtrics – Company Confidential

©2014 Qualtrics – Company Confidential

©2014 Qualtrics – Company Confidential

©2014 Qualtrics – Company Confidential

©2014 Qualtrics – Company Confidential

©2014 Qualtrics – Company Confidential

©2014 Qualtrics – Company Confidential

©2014 Qualtrics – Company Confidential

©2014 Qualtrics – Company Confidential

©2014 Qualtrics – Company Confidential

The Future?

©2014 Qualtrics – Company Confidential

©2014 Qualtrics – Company Confidential

©2014 Qualtrics – Company Confidential

Questions?Next Webinar – May 21st, 2014 @ 10am PST | 1pm EST

Mastering the Customer Experience: VoC Techniques that Keep JetBlue Airways SoaringRegister: http://bit.ly/1m2wpzm

Next Live Events – Dallas, TX (4/29) and Austin, TX (5/1)

Full List - qualtrics.com/events

Get in touch - sales@qualtrics.com or 1-800-340-9194