engaging interactive ads | episode 2

Engaging Interactive Ads | Episode 2

• Tablet Engagement Metrics

• Building Engaging Ads

• Travel Case Study

ENGAGMENTMETRICS

See Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/

Most Common Tablet Ad Formats

Banner

Expandable

Interstitial

0% 10% 20% 30% 40% 50% 60% 70%

Tablet %

See Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/

Tablet Engagement Rate

Engagements / Expands

Engagements / Impressions

0% 2% 4% 6% 8%10%

12%14%

16%18%

Tablet %

See Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/

Video In Tablet Ads (30%)

Ads That Include VideoAll Ads

BUILDING ENGAGING ADS

See Econsultancy: Tablets: the opportunity for marketers.

“A call-to-action button that used a finger slide instead of a tap generated 9.2% more online registrations…”

SLIDE LEFT

See Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/

Including video, games or a product catalogue can drive

time spent to over

1 Minute

See Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/

Adding Video Can Improve Engagement Rate By Over

35%

CASESTUDY

Users can slide the units open, providing a greater level of brand engagement than click-through without leaving the page. The average open rate was 8.76%.

DAY 1

2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 190.00

2.00

4.00

6.00

8.00

10.00

12.00

14.00

Open Rate – AdTouch Campaign (8.76%)Number of Opens/Number of Impressions

The average interaction rate from the campaigns was 14.71%. Over 2X higher than regular, non-AdTouch expandable rich media.

DAY 1

2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 190.002.004.006.008.00

10.0012.0014.0016.0018.00

Interaction Rate – Campaign (14.71%) Total Number of Interactions/Number of Impressions

Metric Rich Media Expandable

AdTouch

Interaction Rate *4.44% 14.71%Open Rate NA 8.76%Interaction Click-Through Rate

*0.92% 1.71%

AdTouch provides twice the engagement rate of rich media expandables. All using iAB standard ad sizes and trafficked as if they were standard ads.

*Source: https://wiki.pointroll.com/download/attachments/179110155/PointRoll+2011+Benchmarks+Report.pdf

• Social Media Opportunities

• “Shareable” Content

• Amazing Examples

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