engaging audiences through social media 2014

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Social media tools, especially Facebook, have become as important as having a website. But now that you have a Facebook page, a LinkedIn profile, or a Twitter account, how do you know anyone is actually listening? Are you actually engaging your audience? Attend this session to learn how to use social media effectively, even when time and resources are limited. Presented by Cameron Bloom Kruger, Nonprofit Executive and Communications Consultant.

TRANSCRIPT

A Cautionary Tale

- mr_hank

A Cautionary Tale

http://www.google.com/alerts?hl=en&gl=us

http://www.google.com/

Specific

Measurable

Achievable

Realistic

Timely

Goals should be S.M.A.R.T.

Goals should relate

back to your purpose.

Mission

Vision

Strategic Plan

Tech Plan

Goals should relate to time.

Short-term

Mid-term

Long-term

Vision

Outcome examples…

Increase traffic from Facebook

to our website by 5% in 3 months.

Outcome examples…

Increase sales 20% over last year

by November 20th.

Outcome examples…

Have Mother’s Day 5K

reposted/retweeted by 6 key

social connectors before event.

Clients

Donors

Clients

Donors

Volunteers

Clients

Donors

Volunteers

Influencers

Customers

Investors

Employees

Influencers

How much time?

How much money?

Does it meet the goal?

What do you want?

How do we get people there?

How many posts per day?

What info do they want?

Do we use events, causes, …?

Who in our network is influential?

Decision-makers

And Policies

Implementer

Innovator

Outcomes

Objectives

Retweets

Followers

References

Quality

Frequency

Likes

Reposts

Subscribers

Mobile