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Post on 11-Jun-2020
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THE ENGAGEMENT SERIES Converting Leads
Into Buyers
Yes
Yes
No
Two “Stacked” Campaigns
• Gain / Logic / Fear (To The Tripwire)
• Are you still? / Have you yet? (To The Core Offer)
• Want More? See http://www.FollowupMachine.com
“Are you still?” Followup Campaign
NO ONE LIKES TO FEEL STUCK…
• “Have you lost those 10 pounds yet?” - Weight Loss
• “Have you broke 90 yet?” - Golfers
• “Did you run that marathon yet?” - Runners
• “Have you finished your funnel yet?” - Marketers
• “Have you whitened your teeth yet?” - Dentists
Examples: “Have You ______ Yet?” Variation
The Engagement Series
Day 1/Immediate: Deliver the Lead Magnet / Welcome
Day 2: G/L/F Email #1 (Gain)
Day 3: G/L/F Email #2 (Logic)
Day 4: G/L/F Email #3 (Fear)
Day 7: Are you still? / Have you yet? (First Attempt)
Day 14: Are you still? / Have you yet? (Second Attempt)
Day 21: Are you still? / Have you yet? (Third Attempt)
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