engagement cards
Post on 01-Nov-2014
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Needs assessment
Use surveys, interviews and other methods to find what local people and businesses need to support their work.
Media support centre Set up a local centre that supports schools, youth centres, libraries, groups in working with multi media tools as well as providing some more basic computer training.
Collaborative communications Ask partners and other supporters of the project to promote and engage on your behalf in their networks
Media ads and direct mail Get contact details for potential users and send them targeted communications. Pay for ad space in newspapers, magazines and other media
Events programme Make meetings and larger events part of a planned engagement programme, with some regular meetups. Report online.
Health check Run digital health checks for organisations to find what ICT needs they have and what they need to learn about social technology
Press and media
Spend time and effort in building relationships with local newspapers and briefing traditional media organisations.
Co-design workshops Run collaboration workshops with key interests so people design projects and tools needed together from the start.
Network mapping Map the key interests and connections in the area to identify who to engage, and then provide “architecture” for the online system, services and events.
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Local canvassing Make informal meetings, letter drops, phone calls and leaflets in key places an important part of the mix of ways to engage people.
Physical space Secure one or more physical locations where members of the network can meet regularly
Social media clinics Organise drop in sessions run by volunteers to help people get started with digital media - from photos to video and blogging.
Leaflet and print marketing Print and distribute flyers and materials to raise awareness of the issue in important public spaces
Computer courses Basic and advanced courses on computer and internet skills offered by colleagues to people who want to be better equipped to deliver their work.
Media coaches Three-month training provided for teachers, librarians, youth workers and others to become specialized media coaches in their organisation.
Community manager Hire an energetic person to make connections, tell stories, look after people and grow the community
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