engage your audience with video - randug · 2019-01-14 · engage your audience with video ... •...

Engage Your Audience with Videopresented by: Tom Makeever

© 2018 GSM Marketing LLC

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Our discussion today

• Why video? Making the case.• Introducing GSM Employer Connect• GSM Advisor Connect• Custom produced video

What we’ve learned about

video

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Interesting facts

Where both text and video are available on the same web page, 69% of users prefer to watch video to learn about a product or service.

Source: (Wyzowl, 2016.)

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Interesting facts

People retain 80% of what they see and only 20% of what they read

Source: (Fast Company)

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Interesting facts

Website visitors spend 100% more time on pages with videos on them

Source: (EyeQ )

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Interesting facts

Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%.Source: (Hubspot)

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5 reasons why video

1. Superior engagement (ideal email)2. An immediate differentiator3. Build trust and boost awareness4. Improve your website's SEO5. Video on social media is a must

GSM original video

programs & content

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Introducing…

• Why we developed it– Lots of Plan Sponsor print content available– Most content is informational; not actionable– Need for content that “connects” and sparks conversations– Few firms have capacity to create a monthly outreach and

awareness campaign – especially with video

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The program

• What is it?

– Subscription-based video content for your website

– 15 custom-branded video episodes to share with employers/clients inviting a connection back to you

– Ready-made email campaign

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The program

• What’s included?– Each of the 15 videos features:

• Custom-branded title, background color, your logo• Custom-branded Action Doc• Text “script” to display with video (enhances SEO)• GSM video hosting• Email messages to drop into your own campaign

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Episode Topics

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The program

• Let’s take a look…– See all 15 videos on GSM’s website here

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The program

• What’s it look like on a client website?– Text script– Action Doc– American Pension Benefits example

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The program

So what does it cost?• Subscription Pricing

– We’ve made it very affordable– $500 one-time custom-branding setup– $300 per month (terminate any time with 30 day notice)

• For more information visit gsm.marketing

• Questions?

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• Why we developed it– Lots of Sponsor newsletters, content– Lots of Participant education content– Lack of Advisor-focused content– Like Employer Connect…

few firms have capacity to create high-quality video

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The program

• What is it?

– Topical videos designed to foster engagement with advisors

– Subscription-based video content for your website

– 23 custom-branded video episodes to share with advisors that invite a connection back to you

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The program

• What’s included?– Same as Employer Connect:

• Custom-branded title, background color, your logo• Custom-branded Action Doc• Text “script” to display with video (enhances SEO)• GSM video hosting• Email messages to drop into your own campaign

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The program

• Let’s take a look…– Ep. 8

When to Set Sail with Safe Harbor

Contact GSM for a list of all 23 videos in the series

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The program

So what does it cost?• Subscription Pricing

– $500 one-time custom-branding setup– $300 per month (terminate any time with 30 day notice)

• Questions?

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Custom Video Campaigns

• Identify your target audience (advisors, sponsors, participants)• Messaging and content is exclusive to your firm• Develop custom call-to-action for each video (or email)• We can develop custom nurturing or drip messages• You control message frequency and duration

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Custom Video Examples

• KTRADE Get Started Video Series (4 brief episodes)– Educate and motivate employees to participate in their plan

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Custom Video Examples

• ABG Michigan

– Their financial wellness brand (GSM developed)– Employee introduction to financial wellness and fly!

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Questions? Answers.

Thank You

Need Video?Think GSM

Contact:Tom Makeever, Partnertom.makeever@gsm.marketing904.903.7067