engage me!! how gamification can engage your audience
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Startup Science
Theresa Lim CEO & Founder
Engage Me!! How gamification can engage your audience
Presentation at DiG Festival 3rd October 2013
Startup Science
Web-based
Platform
Gamified
Audience Engagement
Lead Generation
325
Startup Science
BORED
DISENGAGED
The Problem
Startup Science
The measure of an organization’s ability to create a BRAND COMMUNITY and
galvanize it to ACTION in ways that go BEYOND ONE-TIME TRANSACTIONS.
Engagement is about creating MULTIPLE,
EVER-DEEPER interactions that occur over MULTIPLE CHANNELS and tactics.
What is audience engagement?
Source: “Digital Playbook” by the Centre for Exhibition Industry Research, August 2013
Startup Science Promote attendee engagement…not during the event???!?
Source: “Digital Playbook” by the Centre for Exhibition Industry Research, August 2013
Startup Science
What can engage online & offline/real-world
audiences?
The Million-Dollar Question
Startup Science Sure Sex Can engage…BUT really?!!?!!
Startup Science Magical Marketing/Content Can Engage
Startup Science Giveaways Can Engage….
Startup Science
80 million players
vs
Highest Prime Time TV show = 21 million
viewers
Fun Games Can Engage too…
Startup Science What things are FUN?
Winning
Problem Solving
Recognition
Surprise
Customization Collecting
Exploring
Startup Science Addictive if you can get in the “Flow Zone”
Startup Science What is Gamification?
Process of using game thinking and game mechanics to solve problems and engage users [in
non-game contexts] Gabe Zichermann, Author of “Game based marketing” and “Gamification by Design”.
Startup Science Game Components
Source: “Gamification” Coursera Course by Kevin Werbach, Associate Professor, University of Pennsylvania
Startup Science Game Mechanics
Source: “Gamification” Coursera Course by Kevin Werbach, Associate Professor, University of Pennsylvania
Startup Science Example #1: LiveCube
http://vimeo.com/65599402
Startup Science Example #1: LiveCube
Startup Science Example #1: LiveCube
Startup Science Example #2: Nike + Tag
http://vimeo.com/18976641
Startup Science Example #2: Nike + Tag
Startup Science Example #2: Nike + Tag
Startup Science
57Participants
548My Score
Live Map
Live MapHome Live MapMy Targets
80%
Example #3: TARGiT Play2Lead’s Real-time Indoor Geolocation Solution for Networking – TechCrunch Hackathon 2013 Pitch
http://www.youtube.com/watch?v=LsogHl2TEiI
Startup Science Example 4: Quick Quiz Now!
bit.ly/digfest13
Startup Science Example 4: Quick Quiz Now!
bit.ly/digfest13
Startup Science Gamification…Your Time Has Come
BY 2014..MORE THAN 70% OF GLOBAL 2000 ORGANISATIONS WILL HAVE AT LEAST ONE GAMIFIED APPLICATION, DRIVING 50% OF ALL INNOVATION.
Gartner
Startup Science Resources
Startup Science
theresa@play2lead.com.au @play2lead www.play2lead.com.au
THANK YOU!
FUNtastically simple audience interaction"
Video of this presentation: http://digfestival.com.au/dig-tv-theresa-lim-engage-me-how-gamification-can-engage-your-audience/
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