engage by cell by cell/marketing material… · but is she a techie? let’s ask. kimberly’s...

Engage by Cell

February 20, 2019

● Inbound● Outbound● Two-Way

● Info pages● Donation pages● Content delivery● Quizzes, sign-ups, etc.

● Audio Tours● Info Hotline● Leave Feedback

Why Texting?

• Attention spans decreasing

• Email open rates low (~20%)• Text messages - 97% are opened within 3

minutes

Why is texting a must-have today?

• Immediate opt-in & out • Auto-response • No sign-up like with a native app• 2-way conversation • Already in users’ pocket

Why is texting different?

What does texting require?

• SMS software• Shortcode (5-digit text number)• Keywords• Understand regs - no spamming

You need a tech company like Engage by Cell

Inbound text messaging• Feedback• Questions• Answers

Auto responsesPersonalized responsesLive & Group-Chat

2- Way Interaction Is Key

Text CAPTIVATE

to 56512

Try it for yourself

Kimberly WoodardDirector of Development

Dillard University

Our Speaker

Is a private, historically black university• With a Tier 2 Ranking in 2019 for liberal arts schools• Fully accredited providing a quality four-year liberal arts education

Founded in 1869, Dillard University

Fundraising

Communication

But is she a techie?

Let’s ask.

Kimberly’s role

Board of TrusteesYoung alumniRegular alumniFaculty & staffExternal donors

Kimberly’sAudience

What problems led Dillard to consider texting?

Any organization push-back?

Kimberly’stexting approach

3 Use Cases

Use text messaging to inspire people to take action - in this case to donate

Use Case #1

What was sent as a test?

How to build lists

How easy was it?

Did the recipients like it?

Use text messaging at live events to field questions

Use Case #2

More uses of text messaging

Future Use Case #3

“I feel like a champion”

Keyword

You get a keyword. Donors text in to

receive a link to your mobile donation page.

Donation Landing Page

Use our templates & brand

your page

Mobile Donate

For charities only!

Donor sends a text message to make a

donation, that charges phone bill

Mobile Give

Engage by Cell’s customer service

Report examples

Analyze your Audience by State

View Engagement by Time of Day

Monthly pricing ranges from $99 and up based on usage and features

February special offer Money back guarantee if not satisfied with results

Pricing

Call Dave at Engage by Cell at 415-615-0150 for a demo and to get started!

Getting started

SMS is conversational Information is absorbed immediately SMS is personal SMS provides digestible info nuggets

Text messaging solves most problems of traditional email communication

The time to act is now!

Conclusion

David AsheimFounder/CEO

dave@engagebycell.com415.297.6677

Kimberly Woodard

Director of DevelopmentDillard University

Kwoodard@dillard.edu