engage by cell by cell/marketing material… · but is she a techie? let’s ask. kimberly’s...
TRANSCRIPT
Engage by Cell
February 20, 2019
● Inbound● Outbound● Two-Way
● Info pages● Donation pages● Content delivery● Quizzes, sign-ups, etc.
● Audio Tours● Info Hotline● Leave Feedback
Why Texting?
• Attention spans decreasing
• Email open rates low (~20%)• Text messages - 97% are opened within 3
minutes
Why is texting a must-have today?
• Immediate opt-in & out • Auto-response • No sign-up like with a native app• 2-way conversation • Already in users’ pocket
Why is texting different?
What does texting require?
• SMS software• Shortcode (5-digit text number)• Keywords• Understand regs - no spamming
You need a tech company like Engage by Cell
Inbound text messaging• Feedback• Questions• Answers
Auto responsesPersonalized responsesLive & Group-Chat
2- Way Interaction Is Key
Text CAPTIVATE
to 56512
Try it for yourself
Kimberly WoodardDirector of Development
Dillard University
Our Speaker
Is a private, historically black university• With a Tier 2 Ranking in 2019 for liberal arts schools• Fully accredited providing a quality four-year liberal arts education
Founded in 1869, Dillard University
Fundraising
Communication
But is she a techie?
Let’s ask.
Kimberly’s role
Board of TrusteesYoung alumniRegular alumniFaculty & staffExternal donors
Kimberly’sAudience
What problems led Dillard to consider texting?
Any organization push-back?
Kimberly’stexting approach
3 Use Cases
Use text messaging to inspire people to take action - in this case to donate
Use Case #1
What was sent as a test?
How to build lists
How easy was it?
Did the recipients like it?
Use text messaging at live events to field questions
Use Case #2
More uses of text messaging
Future Use Case #3
“I feel like a champion”
Keyword
You get a keyword. Donors text in to
receive a link to your mobile donation page.
Donation Landing Page
Use our templates & brand
your page
Mobile Donate
For charities only!
Donor sends a text message to make a
donation, that charges phone bill
Mobile Give
Engage by Cell’s customer service
Report examples
Analyze your Audience by State
View Engagement by Time of Day
Monthly pricing ranges from $99 and up based on usage and features
February special offer Money back guarantee if not satisfied with results
Pricing
Call Dave at Engage by Cell at 415-615-0150 for a demo and to get started!
Getting started
SMS is conversational Information is absorbed immediately SMS is personal SMS provides digestible info nuggets
Text messaging solves most problems of traditional email communication
The time to act is now!
Conclusion
David AsheimFounder/CEO
Kimberly Woodard
Director of DevelopmentDillard University