energy drink

Presentation

TNT ENERGY DRINK

Energize Your Life

Who are we

What is our mission

What is our vision

Introduction about the company

A little information about the company

Company Overview

Description of the business

Keys to success

Market Segmentation

What is Market Segmentation

Why the target group of 18-24

What are reasons for targeting this group

Why not other segment groups

Is there enough demand

What is product positioning

Why positioning is important

Positioning

100 % hygienic ingredients

Good working conditions

Employees paid well over minimum wage

Fair trade organization

Social Values of TNT

SWOT ANALYSIS

Relative Strengths TNT has a distinct

taste

TNT perceives to be a strong energy drink because of their 16oz cans

Relative WeaknessesRed Bull and

Gatorade dominate the energy drinks category

Primarily targets males, ages 18-24.

SWOT ANALYSIS

Relative Opportunities The lives of consumers

are becoming busier and busier

Women have not been explicitly targeted in the energy drinks market

Relative Threats Coffee is a major

competitor and the primary caffeinated drink choice in the morning

Energy drinks can be harmful, when not consumed in moderation

Marketing Mix

What is a Marketing mix

Product

Special Carbonated Glucose

Can be digested very easily

Different flavors High caffeine content

Premium Pricing –Distinguish from competitors

There are no close substitutes

Patent Pending

Superior quality ingredients

Price

Below the line

promotions

Sponsorship

Online Marketing

Point of Purchase

Promotions

• Wholesaler undertake stockholding cost

• Wide Geographical Area

Place

Thank You