energy drink
TRANSCRIPT
Presentation
TNT ENERGY DRINK
Energize Your Life
Who are we
What is our mission
What is our vision
Introduction about the company
A little information about the company
Company Overview
Description of the business
Keys to success
Market Segmentation
What is Market Segmentation
Why the target group of 18-24
What are reasons for targeting this group
Why not other segment groups
Is there enough demand
What is product positioning
Why positioning is important
Positioning
100 % hygienic ingredients
Good working conditions
Employees paid well over minimum wage
Fair trade organization
Social Values of TNT
SWOT ANALYSIS
Relative Strengths TNT has a distinct
taste
TNT perceives to be a strong energy drink because of their 16oz cans
Relative WeaknessesRed Bull and
Gatorade dominate the energy drinks category
Primarily targets males, ages 18-24.
SWOT ANALYSIS
Relative Opportunities The lives of consumers
are becoming busier and busier
Women have not been explicitly targeted in the energy drinks market
Relative Threats Coffee is a major
competitor and the primary caffeinated drink choice in the morning
Energy drinks can be harmful, when not consumed in moderation
Marketing Mix
What is a Marketing mix
Product
Special Carbonated Glucose
Can be digested very easily
Different flavors High caffeine content
Premium Pricing –Distinguish from competitors
There are no close substitutes
Patent Pending
Superior quality ingredients
Price
Below the line
promotions
Sponsorship
Online Marketing
Point of Purchase
Promotions
• Wholesaler undertake stockholding cost
• Wide Geographical Area
Place
Thank You