emr marketing, communications & digital market insights 2014/2015

Market Landscape Presentation 2014

Monica Bermeo

Senior Consultant

EMRWorking with business leaders since 1994

About EMR

• Specialist Marketing, Communications & Digital Recruitment

• Established in 1994

• 50 consultants worldwide

• International talent pipeline and office network: Singapore, Dublin, Leeds, London, Moscow and São Paulo

• Structured by sectors and industry specialisation

• FiveTen Group sister brands offering coverage across finance, HR, IT and Legal

Demographics

Market Conditions

Marketing professionals were mostly optimistic about the economy in 2014, with many also predicting an increase in team size.

Job Security

Mirroring those 26% who feel pessimistic about the future of the economy, 24% also feel insecure about their role

Job Tenure

In spite of high levels of job security a third of candidates have only been in their current role less than 1 year.

Most valuable skill sets 2014

Current situation

Job Seeking Behaviour

Over 9/10 marketing candidates are either actively looking or keeping an eye on the market, Candidate retention will be an issue once the market improves.

Overseas Opportunities

Australia is seen as the most attractive for relocation, followed by the USA and Hong Kong.

Remuneration

Remuneration 6/10 candidates would accept a salary increase of less than 10% in their existing role, however only 2/10 would accept this when changing roles externally

Last Bonus

Bonus expectations – last bonus vs next

Bonus expectations for 2014 are significantly higher, with more than half of respondents expecting over 20% of their salary.

Benefits

Benefits

Bonus’ remain a key benefit to Asian marketing candidates and was seen as the most important.

CSR

Although flexible working conditions are becoming more important to 84%, a majority would not work 4 days per week for pro rata salary.

Reasons for leaving role

Key Managerial Attributes

The environment a manager creates for their team is seen as the MOST important attribute.

Internal Processes

The cost of being too slow; speed to fill is a strong competitive advantage.

Training and On-boarding

Training was seen as the fourth most important benefit, however when 42% of candidates have not received any for the past 2 years, this can be seen as a competitive advantage when attracting talent.

Training and On-boarding

A huge 47% of candidates rated their company’s on-boarding and induction as non-existent or inadequate. The financial benefits of having an employee properly inducted and productive as early as possible make this result surprising.

Agency vs InHouse

A majority of in-house candidates would consider moving to agency.

Social Media Usage

Social Media Usage

Recruitment Agency Preferences

Candidates continue to prefer specialist recruitment agencies over generalists.

Summary

• Most candidates are optimistic about the year ahead, and expect an increase in team size, bonus levels and salary

• Candidates will be highly mobile once the market improves

• Digital and online skill sets remain the most sought after

• Training and on-boarding are a key issue for many companies

• Slow internal processes from many companies are resulting in the loss of quality candidates

Join our Marketing and Communications Forum Asia

Monica BermeoTel: +65 6590 9160www.emrrecruitment.com.sgsingapore@emrrecruitment.com

3 Phillip Street #09-04Royal Group BuildingSingapore 048693