emr marketing, communications & digital market insights 2014/2015
DESCRIPTION
EMR are industry thought leaders and take pride in ensuring our clients are kept regularly updated on industry trends, forecasts, candidate movement and candidate attraction strategies. We are delighted to share with you our latest research into the Marketing, Communications and Digital market. Drawing on information from our in-depth candidate surveys this presentation will inform you of trends and issues currently affecting the Marketing, Communications and Digital market.TRANSCRIPT
Market Landscape Presentation 2014
Monica Bermeo
Senior Consultant
EMRWorking with business leaders since 1994
About EMR
• Specialist Marketing, Communications & Digital Recruitment
• Established in 1994
• 50 consultants worldwide
• International talent pipeline and office network: Singapore, Dublin, Leeds, London, Moscow and São Paulo
• Structured by sectors and industry specialisation
• FiveTen Group sister brands offering coverage across finance, HR, IT and Legal
Demographics
Market Conditions
Marketing professionals were mostly optimistic about the economy in 2014, with many also predicting an increase in team size.
Job Security
Mirroring those 26% who feel pessimistic about the future of the economy, 24% also feel insecure about their role
Job Tenure
In spite of high levels of job security a third of candidates have only been in their current role less than 1 year.
Most valuable skill sets 2014
Current situation
Job Seeking Behaviour
Over 9/10 marketing candidates are either actively looking or keeping an eye on the market, Candidate retention will be an issue once the market improves.
Overseas Opportunities
Australia is seen as the most attractive for relocation, followed by the USA and Hong Kong.
Remuneration
Remuneration 6/10 candidates would accept a salary increase of less than 10% in their existing role, however only 2/10 would accept this when changing roles externally
Last Bonus
Bonus expectations – last bonus vs next
Bonus expectations for 2014 are significantly higher, with more than half of respondents expecting over 20% of their salary.
Benefits
Benefits
Bonus’ remain a key benefit to Asian marketing candidates and was seen as the most important.
CSR
Although flexible working conditions are becoming more important to 84%, a majority would not work 4 days per week for pro rata salary.
Reasons for leaving role
Key Managerial Attributes
The environment a manager creates for their team is seen as the MOST important attribute.
Internal Processes
The cost of being too slow; speed to fill is a strong competitive advantage.
Training and On-boarding
Training was seen as the fourth most important benefit, however when 42% of candidates have not received any for the past 2 years, this can be seen as a competitive advantage when attracting talent.
Training and On-boarding
A huge 47% of candidates rated their company’s on-boarding and induction as non-existent or inadequate. The financial benefits of having an employee properly inducted and productive as early as possible make this result surprising.
Agency vs InHouse
A majority of in-house candidates would consider moving to agency.
Social Media Usage
Social Media Usage
Recruitment Agency Preferences
Candidates continue to prefer specialist recruitment agencies over generalists.
Summary
• Most candidates are optimistic about the year ahead, and expect an increase in team size, bonus levels and salary
• Candidates will be highly mobile once the market improves
• Digital and online skill sets remain the most sought after
• Training and on-boarding are a key issue for many companies
• Slow internal processes from many companies are resulting in the loss of quality candidates
Join our Marketing and Communications Forum Asia
Monica BermeoTel: +65 6590 [email protected]
3 Phillip Street #09-04Royal Group BuildingSingapore 048693