empowered phxx

How many women business owners are

in Phoenix?

In 2015, Phoenix fell 2 spots in the Kaufmann StartUp index from 12 -> 14

10 of the 12 cities above us are located in the top 5 states for growth in women business ownership.

The OpportunityHow do we position PhXX as THE innovative leader of entrepreneurship in the country?

How can we remain competitive with the other cities and retain the largest-growing

demographic graduating from our universities?

How can we ensure that Phoenix startups are x2 as successful and have 12% higher revenue?

The Answer Is Women – Women Business Owners To Be Specific.

All Male Non- Hispanic Female

All Female Hispanic Female

$0 $100 $200 $300 $400 $500 $600 $700 $616

$156 $132 $50 Th

ousa

nds

Arizona Sales Receipt Gap

Thou

sand

s

All Female

Effect of Closing the Gap in Arizona

All Male

Effect of closing the gap in 2015

GSP would have increased by

$105.2 Billions, 36% of GSP

in 2015 ($295.5

Billions).

$616

$132

$484

CLOSING THE GAP IN AVERAGE RECEIPTS PER

INDIVIDUAL BUSINESSES

The Solution

Goal: Advance the entrepreneurial ecosystem in Phoenix for women to grow successful businesses through increased connection, communication and access to effective business building resources.

Objective: Increase Phoenix women-owned businesses’ profitability and growth, leading to a

10% increase in jobs created by those businesses over the next three years.

Thereby, establishing Phoenix as a national leader in the creation of successful women owned businesses.

That 10% increase represents 91,000 additional jobs in PhXX in 3

Years

• Action Initiatives that address systemic obstacles towards the growth

• Strategically Promote the economic impact of women owned businesses

• Research and Data to encourage evidence based decision making and increase accountability on effective economic development for diverse populations.

• Community Engagement building a local brand for Phoenix and giving the diverse women business owner stakeholders the ability to participate in a single voice. This is PhXX .

Empowered PhXX strengthens the entrepreneurial ecosystem through core strategies:

Empowered PhXX Member Profile Our select mailing list goes out to over 200 of the Valley’s top stakeholders. We hold an astounding 53.3% open rate and 10.3% click rate.

Our advanced communication strategy including bi-monthly blogs, emails, social media and podcasts reach over 5,000 engaged viewers monthly.

Regular Participants include:• Leadership from economic development agencies• Top women business networking organizations• Established women business owners Non-profit

professionals• Corporate employees

Empowered PhXX participants are trusted advisors, service providers

and membership organizations.

Our members reach to over 30,000 of the women business owners in

the Phoenix metro area.

Women Business Owner Profile• Has on average $1.1 million in total net

worth• Has a college degree or higher• 71% say they will grow within the next

year• 78% of women business owners volunteer

regularly• 86% say that they will go to business

colleagues, friends or peers in order to make business decisions about products or services for their company

Since August 7th • 6 Group meetings, a mailing list of

leadership from 200 stakeholders, over 200 one on one meetings

• Developed a regional goal.• Started a map for resources and

stakeholders.• Researched all existing data on WBO

in Phoenix and created an info graphic

• Developed 3 key action initiatives • Participate survey

Accomplishments to Date

Infographic

Comprehensive Research Analysis

Reviewed National Best Practices

Developed a Visual Ecosystem Map

Procurement and Certification

Common Business Growth Stage Map for Resources

Launched an integrated communication initiative to unify PhXX

diverse partners supporting women business owners.

#ThisisPhXX

#THISisPhXX

What is next?Phoenix’s largest market research and communication campaign of women

business owners to date.

Surveys Focus Groups Report and Communication

Get Involved• Attend the next Empowered PhXX

Meeting

• Post on social media using #ThisisPhXX

• Sponsor an action initiative