employer branding
Post on 16-Jan-2017
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Agenda
What is Employer Brand?
What is EVP?
Employer Brand Strategy
Employer Branding Framework
Common Metrics Used to Measure ROI
What is Employer Brand?
“Your brand is what other people say about you when you are not in the room”
- Jeff Bezos, Founder&CEO Amazon.com
Understand the business needs Define and
understand the main target groups
Optimize the employer value
proposition
Select KPIs and set objectives
Define an optimal communication
mix
Create an annual plan
Develop communication
ideas
Execute and follow-up
Internal Employer Brand Strategy
Employee Engagement
Values
Employee Lifecycle
Rewards&Recognition
Corporate Brand
External Employer Brand Strategy
Career Website
Social Media
Sponsorships, conferences, events
Employer Ranking Sites
Employer Brand Videos
Some Popular Employer Brands
Work / Life Balance Innovative Company / Technology Family / Community Oriented Fun Work Environment Attractive Salary & Benefits Packages Training & Personal Development Green / Environmentally Conscious Career Growth / Opportunity
Common Metrics Used To Measure ROI
Internal
Retention Rate
Employee Engagement
Number of Applications
Cost per Hire
Employee Referral Rates
Profit per Employee
Social
Followers / By Segment
Shared Content / Retweets
SEO Rankings
Google Analytics
Elif Yılmaz elifyilmaz@etkiyonetim.com
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