emoji in social media operations

Use of Emoji’s in

Social Media

What is an Emoji?

“a small digital image or icon used to express an idea, emotion, etc., in electronic communication.”

Source: https://en.wikipedia.org/wiki/Emoji

What is an Emoji?

Emoji Is CodesEmoji is the Japanese term for picture characters. These "picture characters" are standardized and built into [most Japanese] handsets.Therefore, Emoji can roughly be translated to standardized icons with a meaning. The key word here is standardized. What makes Emoji special is that it was developed by scientists.

What is the biggest difference between emoji and emoticons?

EmojiCodes meant to be read and transferred by computers then decoded into Pre-Defined images users can see. They are limited in number.A set of predefined pictures with meanings that a smartphone user can choose to include in their text and email message because they were pre-programmed on the phone.

EmoticonsThey are user created images from text so the possible combinations is infinite.They're all the little smiley faces!$# :) :( :D D:

Emoji is the Japanese term for picture characters. These "picture characters" are standardized and built into [most Japanese] handsets.

Source: http://www.iemoji.com/articles/where-did-emoji-come-from

Why Should Businesses Use Emoji?1.) Add personality

Power your Tweets with emoji to showcase your brand’s personality and add greater emotion to your messages

2.) Be playful

Have fun with the visual nature of emoji to surprise and entertain followers.

3.) Drive action

Encourage followers to interact by asking questions that drive action with emoji.

Source: https://blog.twitter.com/en-gb/2015/five-tips-on-how-to-succeed-with-emojis-on-twitter

More Reasons…4.) Be UniqueUsing emojis will not only make the entire interaction enjoyable but may help you stand out in the social media crowd

5.) Keep it SimpleEmojis can help keep your message simple, and don’t involve the use of words/characters. A simple experience is sometimes better than a wordy experience.

6.) To Tell StoriesEmojis can help craft a story or flow of information that is more attractive then just text alone.  

Source: https://blog.twitter.com/en-gb/2015/five-tips-on-how-to-succeed-with-emojis-on-twitter

How Can We Use them In Weather?

1.) Bring attention to a Tweet…

Emoji

How Can We Use them In Weather?

2.) Make Those Details Stand Out

Emojis

How Can We Use them In Weather?

3.) Use a bulleted format to separate info in Facebook

How Can We Use them In Weather?

3.) To give your information a flare, see this example from Yahoo weather.

Here are Example Weather Emojis

There are many more! Visit and Search…

http://emojipedia.org/symbols/

How Do I Use them In Twitter/Facebook?

1.) In the Twitter app (iPad), look for the “smiling face” at the bottom of the keyboard.

2.) Otherwise, visit: http://emojipedia.org/symbols/

3.) Search for an emoji (this example uses “snow”)

4.) A search result page will appear. Click on the emoji you’d like to use.

5.) More details, and examples of how it will appear in each platform, will load.

6.) Copy the small snowflake symbol and paste it into your Tweet/Facebook post.

7.) Once you post or send your tweet, the emoji will appear as an image

1.) Don’t go to extremes. Use your professional judgement in the use of emojis. Obviously stay away from emojis that are not considered professional. If you have to think twice about it, don’t do it.

2.) Use emojis sparingly. Good social media practice it to use them, but not in every post/tweet that’s send out. They are meant to make a social feed interesting, but can get old if used to frequently.

Some Cautions…

I can put together a quick reference sheet of emoji’s that are good to copy and paste from.

I can also provide additional examples of their use in social media.

If Requested…