emerging social media trends | nabshow 2015 social media symposium
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Emerging Social Media Trends You Need To KnowRichard Harrington | RHED Pixel Amy DeLouise | Brand Strategist & Digital Storyteller
twitter.com/ rhedpixel
twitter.com/ brandbuzz
Agenda
■ Learn from two experts about the changes happening in technology and behavior
■ Gain insight into top trends
■ Learn how to adjust your strategy to make stronger connections with your online audience
Amy DeLouise■ Scriptwriter/Director/Producer ■ Brand Consultant ■ Marketing Blogger ■ lynda.com Author ■ Speaker/Facilitator
Getting In Touch
twitter.com/brandbuzz
www.linkedin.com/in/amydelouise
amydelouise.com
vimeo.com/amydelouise
plus.google.com/+AmyDeLouise
Richard Harrington■ RHED Pixel — Founder ■ Piqsure — Entrepreneur ■ Photofocus — Publisher ■ Director & Editor ■ Photographer
Getting In Touch
twitter.com/rhedpixel
facebook.com/RichHarringtonStuff
plus.google.com/+RichardHarrington/
linkedin.com/in/richardharrington
RichardHarrington.com
vimeo.com/rhedpixel
www.pinterest.com/rhedpixel/
Content Creation Experience
twitter.com/ rhedpixel
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Client Roster
■ Apple
■ Adobe Systems
■ Cisco
■ Microsoft
■ National Foundation for Credit Counseling
■ Children’s National Health System
■ Federal Express
■ US Dept. of Agriculture
Topics Covered■ Technology
■ Photography
■ Design
■ Fashion
■ Health
■ Parenting
■ College Admissions
■ Mobile Computing
■ Education
■ Fundraising
■ Fitness
■ Presentation Skills
■ Employment
■ Travel
I WanT, wHat I Want,
when I want it!
Mobile Overtakes Desktop
TREND ONEtwitter.com/
rhedpixeltwitter.com/ brandbuzz
Mobile Overtakes Desktop
Mobile Overtakes Desktop
Tablet Ownership
2012 2013 2014 2015
22%16%
12%6%
8%6%3%
1%
19%17%14%11%
iPad only Both Non-iPadArbitron
Personal Electronic Devices (PEDs)
Tablet Ownership
Pew Internet Life
0%
10%
20%
30%
40%
50%
May-10 May-11 Dec-11 Nov-12 Sep-13 Jan-14
42%
34%
24%
10%8%3%
E-Reader Ownership
Pew Internet Life
0%
8%
16%
24%
32%
40%
May-10 May-11 Dec-11 Nov-12 Sep-13 Jan-14
32%
24%
19%
10%12%
4%
The Invention of MobileIn 1983, the first commercial wireless call was placed with a Motorola DynaTac.
The phone cost $3,995, weighed over 2.5 pounds, and was 10 inches tall (without the antenna).
Smartphone Growth
0%
16%
32%
48%
64%
80%
2009 2010 2011 2012 2013 2014 2015
71%
61%53%
44%
31%
14%10%
192 Million
The Infinite Dial — Edison Research
Smartphones by Age
0%
0%
1%
1%
1%
12–24 25–54 55+
36%
68%78%
25%
64%68%
19%
53%61%
201220132014
The Infinite Dial — Edison Research
Passion for a Platform % Who “Love” Platform/Device
iPhone
iPad
Android Phone
iPod
Blackberry
Cell Phone
0 25 50 75 100
32%
36%
46%
49%
53%
66%
The Infinite Dial — Edison Research
Top Smartphone Manufacturers 3 Month Avg. Ending Jan. 2015 vs. 3 Month Avg. Ending Oct. 2014
October-14 January-15 Point Change
Total Subscribers 100% 100% N/A
Apple 41.9% 41.3% -0.6%
Samsung 29.3% 29.3% 0.0%
LG 7.4% 8% 0.6%
Motorola 5.2% 5.2% 0%
HTC 4.1% 3.8% -0.3%
Source: comScore MobiLens
Top Smartphone Platforms 3 Month Avg. Ending Nov. 2014 vs. 3 Month Avg. Ending Aug. 2014
August-14 November-14 Point Change
Total Subscribers 100% 100% N/A
Google 52.3% 53.2% 0.9%
Apple 41.9% 41.3% -0.6%
Microsoft 3.5% 3.6% 0.1%
BlackBerry 2.1% 1.8% -0.3%
Symbian 0.1% 0.1% 0%
Source: comScore MobiLens
Top 15 Properties1 Google Sites 89.4%2 Facebook 86.6%3 Yahoo Sites 86.2%4 Amazon Sites 69.0%5 AOL, Inc. 56.9%6 Microsoft Sites 52.6%7 Apple Inc. 51.1%8 Turner Digital 46.9%9 Pandora.com 46.5%
10 Wikimedia Foundation Sites 43.7%11 Glam Media 38.0%12 CBS Interactive 37.2%13 eBay 36.8%14 Weather Company, The 34.2%15 Gannett Sites 31.3%
Source: comScore MobiLens
Top 15 Apps1 Facebook 69.7%2 YouTube 54.5%3 Google Play 51.8%4 Google Search 51.5%5 Facebook Messenger 47.4%6 Google Maps 43.2%7 Pandora Radio 42.5%8 Gmail 42.1%9 Instagram 33.7%
10 Amazon Mobile 24.4%11 Twitter 23.6%12 iTunes Radio/iCloud 22.4%13 Apple Maps 22.2%14 Google+ 21.8%15 Pinterest 18.9%
Source: comScore MobiLens
Cell Phone ActivitiesSend or Receive Text Messages 81%Access the Internet 60%Send or Receive Email 52%Download Apps 50%Location Based Information 49%Listen to Music 48%Video Calls 21%Check In 8%
Source: Pew Internet
The Addiction Called Social Media
TREND TWOtwitter.com/
rhedpixeltwitter.com/ brandbuzz
Social Media Outlets■ Twitter
■ Google+
Creator’s Networks■ Instagram
■ Flickr
■ Vimeo
■ YouTube
■ Vine
Social Media Usage 2013—2015
Facebook LinkedIn Instagram Google+ Twitter Pinterest Snapchat Vine
8
1821
1818
24
18
62
91313
16171922
58
03
1015
121217
58
2013 2014 2015 Edison Research
Social Media Usage 2012 vs. 2013 vs. 2014
0
20
40
60
80
100
Facebook LinkedIn Pinterest Twitter Instagram
26232828
71
17182122
71
13161520
67
http://www.pewinternet.org/2015/01/09/social-media-update-2014/
Have a Profile on a Social Networking Site
0%
25%
50%
75%
100%
29
43
58
7380
8683
12–17 18-24 25-34 35-44 45-54 55-64 65+
Edison Research
News Consumptionreddit
Google Plus
Tumblr
YouTube
0 0.25 0.5 0.75 1
13%
13%
20%
29%
30%
47%
52%
62%
Pew Internet
People Are Looking for Privacy
TREND THREEtwitter.com/ rhedpixel
twitter.com/ brandbuzz
Americans Lack Control
■ 91% of adults agree that consumers have lost control over how personal information is collected and used by companies.
■ 88% of adults “agree” or “strongly agree” that it would be very difficult to remove inaccurate information about them online.
■ 80% of those who use social networking sites say they are concerned about third parties like advertisers or businesses accessing the data they share on these sites.
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
Americans Lack Control
■ 70% of social networking site users say that they are at least somewhat concerned about the government accessing some of the information they share without their knowledge.
■ 80% of adults “agree” that Americans should be concerned about the government’s monitoring of phone calls and internet communications.
■ 64% believe the government should do more to regulate advertisers.
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
Americans Lack Control
■ 61% of adults “disagree” or “strongly disagree” with the statement: “I appreciate that online services are more efficient because of the increased access they have to my personal data.”
■ 55% “agree” or “strongly agree” with the statement: “I am willing to share some information about myself with companies in order to use online services for free.”
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
Americans Feel Insecure
■ 81% feel “not very” or “not at all secure” using social media sites when they want to share private information with another trusted person or organization.
■ 68% feel insecure using chat or instant messages to share private information.
■ 58% feel insecure sending private info via text messages.
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
Americans Feel Insecure
■ 57% feel insecure sending private information via email.
■ 46% feel “not very” or “not at all secure” calling on their cell phone when they want to share private information.
■ 31% feel “not very” or “not at all secure” using a landline phone when they want to share private information.
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
Streaming Services are Booming
TREND FOURtwitter.com/
rhedpixeltwitter.com/ brandbuzz
SiriusXM■ More than 100 live channels
■ Uninterrupted music, sports, and talk radio
■ Fresh audio experience, every time they board
Internet Audio Brand AwarenessPandora
iTunes Radio
iHeartRadio
Amazon Music
Rhapsody
Spotify
Google Play
Beats Music
0 0.25 0.5 0.75 1
30%
30%
41%
41%
42%
59%
62%
75%
The Infinite Dial — Edison Research
% Who Have Listened to Online Radio in Last Month
0%
12%
24%
36%
48%
60%
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
0.5347%45%
39%34%
27%27%21%20%21%
15%16%17%
The Infinite Dial — Edison Research
Online Radio Listening in a Car Via Cell Phone
0%
8%
16%
24%
32%
40%
2010 2011 2012 2013 2014 2015
35%
26%
21%17%
11%
6%
The Infinite Dial — Edison Research
% By Age Group Who Have Listened to Online Radio in Last Month
0%
16%
32%
48%
64%
80%
12-24 25-54 55+
25%
61%
77%
The Infinite Dial — Edison Research
Internet Audio Consumption
Smartphone
Computer
Tablet
TV
Audio System
0 0.25 0.5 0.75 1
3%
18%
32%
61%
73%
The Infinite Dial — Edison Research
Internet Connected TV
Edison Research
0%
25%
50%
75%
100%
2014 2015
5851
Technology Hard to Give Up
0%
10%
20%
30%
40%
50%
60%
Internet Cell Phone Television Email Phone Social Media
10%17%
34%35%
44%46%
http://www.pewinternet.org/2014/02/27/the-web-at-25-in-the-u-s/
% Who Have Watched Internet Video Programming From YouTube
0%
13%
25%
38%
50%
Last Month Last Week
37
44
37
45
31
41
28
38
23
34
14
21
712
2007 2008 2009 2010 2011 2012 2013
The Infinite Dial — Edison Research
Amazon Instant Video■ More than 100,000 movies and
TV episodes
■ Rent or purchase
■ Not limited to Kindle platform
■ Prime Instant Video
Social Teens Are Mobile
TREND FIVEtwitter.com/ rhedpixel
twitter.com/ brandbuzz
Teens and Mobile Apps
■ 58% of all teens have downloaded apps to their cell phone or tablet computer.
■ 51% of teen apps users have avoided certain apps due to privacy concerns.
■ 26% of teen apps users have uninstalled an app because they found out it was collecting personal information that they didn’t wish to share.
http://www.pewinternet.org/2013/08/22/teens-and-mobile-apps-privacy/
Teens and Mobile Apps
■ 46% of teen apps users have turned off location tracking features on their cell phone or in an app because they were worried about the privacy of their information.
■ Among teen apps users, girls are considerably more likely than boys to say they have disabled location tracking features (59% vs. 37%).
http://www.pewinternet.org/2013/08/22/teens-and-mobile-apps-privacy/
Location Tracking & Teens
http://www.pewinternet.org/2013/08/22/main-findings-3/
Have Turned Off Location Tracking Features.
0%
20%
40%
60%
80%
100%
All App Downloaders Boys Girls Ages 12—13 Ages 14—17
47%46%59%
37%46%
Social Teens
■ 94% of teen social media users said they had a Facebook profile
■ 81% said that Facebook is the profile they use most often
http://www.pewinternet.org/2013/05/21/part-1-teens-and-social-media-use/
Social Teens
■ 26% of teen social media users use Twitter
■ 7% said Twitter was their main profile
■ 11% of teen social media users use Instagram
■ 3% said Instagram was their main profile
http://www.pewinternet.org/2013/05/21/part-1-teens-and-social-media-use/
Podcasting is Back
TREND SIXtwitter.com/ rhedpixel
twitter.com/ brandbuzz
What is Podcasting?Podcasting is distributing highly targeted, syndicated programs (shows) over the Internet in an audio or video format that interested audiences can subscribe to.
Uses for Technology
■ Special interest radio & TV
■ Software training
■ Redistribute existing shows
■ Distance learning
■ Brand extension
■ Public awareness
What is Podcasting?
■ RSS (Real simple syndication) is the feed that provides subscription based content using XML code.
■ Subscribers can set their software (such as iTunes) to automatically download a new episode when available.
■ Subscribers can build an index of shows and episodes on their computer as well as their portable media devices to watch whenever and wherever they want.
Benefits of Podcasting
■ Opt-in audience.
■ Time shifting
■ Emerging technology with little competition.
■ Can target and track niche markets.
■ Provides “walk away” brand extension.
■ Viral communications medium... Good content is shared freely.
Who’s Podcasting?
■ National Public Radio ■ Public Broadcasting Service ■ ABC – CBS – NBC ■ BBC – CNN – Associated Press ■ MTV – ESPN – VH1 – HGTV ■ New York Times ■ Wall Street Journal ■ Washington Post
Who’s Podcasting?
■ National Geographic ■ Discovery Channel ■ White House ■ The Pentagon ■ National Park Service ■ US Treasury Department ■ Political Candidates
Podcasting Reach
0%
6.667%
13.333%
20%
26.667%
33.333%
40%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
33%30%
27%29%25%23%22%
18%13%11%
Podcast Consumption2014
47%53%
The Infinite Dial — Edison Research
2015
43%
57%
PortableComputer
Vast Majority Say Commercials Are a Fair Price to Pay For Free Content
5%20%
75%YesNoDon't Know
Pew Internet Life
% Who Have Listened to a Podcast in the Last Month
0%
5.667%
11.333%
17%
2008 2009 2010 2011 2012 2013 2014 2015
17%15%
12%14%
12%12%11%
9%
The Infinite Dial — Edison Research
Podcast Consumption 2014
11%
10%
16%
20%
22%
21%
One TwoThree Four or FiveSix to Ten Eleven or More
The Infinite Dial — Edison Research
Podcast Consumption 2015
15%
9%
17%
23%
22%
14%
One TwoThree Four or FiveSix to Ten Eleven or More
The Infinite Dial — Edison Research
Geolocation Services
TREND SEVENtwitter.com/ rhedpixel
twitter.com/ brandbuzz
Branded Content is Growing
TREND EIGHTtwitter.com/
rhedpixeltwitter.com/ brandbuzz
Vast Majority Say Commercials Are a Fair Price to Pay For Free Content
5%20%
75%YesNoDon't Know
Paid for Content
■ 65% of internet users pay.
■ 33% of internet users have paid for digital music online
■ 33% have paid for software
■ 21% have paid for apps for their cell phones or tablet computers
■ 19% have paid for digital games
■ 18% have paid for digital newspaper, magazine, or journal articles or reports
■ 16% have paid for videos, movies, or TV shows
Pew Internet
Paid for Content
■ 15% have paid for ringtones
■ 12% have paid for digital photos
■ 11% have paid for members-only premium content from a website that has other free material on it
■ 10% have paid for e-books
■ 7% have paid for podcasts
■ 5% have paid for tools or materials to use in video or computer games
Pew Internet
I WanT, wHat I Want,
when I want it, WHERE I WANT IT!
Getting In Touch
twitter.com/brandbuzz
www.linkedin.com/in/amydelouise
amydelouise.com
vimeo.com/amydelouise
plus.google.com/+AmyDeLouise
Getting In Touch
twitter.com/rhedpixel
facebook.com/RichHarringtonStuff
plus.google.com/+RichardHarrington/
linkedin.com/in/richardharrington
RichardHarrington.com
vimeo.com/rhedpixel
www.pinterest.com/rhedpixel/
Emerging Social Media Trends You Need To KnowRichard Harrington | RHED Pixel Amy DeLouise | Brand Strategist & Digital Storyteller
twitter.com/ rhedpixel
twitter.com/ brandbuzz
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