emc retailer strategy short customer facing
Post on 08-Jan-2017
165 Views
Preview:
TRANSCRIPT
2
• High impact on High Street Retailers of 3rd platform new Digital entrants
• Pace of Retail Change• Rapidly Changing Buying Patterns• Black Friday / Cyber Monday Trading Peaks • Need for Transformation of Retailer’s Supply Chain /
Distribution• Outdated IT holding back innovation
Why are the EMC Federation focussing on Retail?
4
Retail ChallengesMaintain and Run
Innovation and Growth
Reduce OPEXIT Consolidation
Support Trading Peaks
AutomationSelf Service
ComplianceCyber SecurityData Privacy
OmnichannelMobile AppsLoyalty
Sales PerformanceBig Data
Digital Agenda Continuous DeliveryAgility
Reduce Risk
5
Compute Storage Hybrid Cloud
Build A Hybrid Cloud
Security NetworkSoftware Defined
IT as a Service Catalogue
Automate and Deliver Faster
Build a CommodityInfrastructure
x86
Consolidate and Optimize
Compute
Storage
NetworkVirtu
alise
Data Lake and Analytics
Agile Application Development
Enterprise Apps Retail Systems Mobile/Social Apps
Customers
Employees
3rd Parties
Mobile
Laptop Smart phones Tablets Other
Security Analytics and Compliance
Dashboard
Retain Control of Data and IT Speed
Mobile AppsOmni ChannelPersonalization Loyalty
MSFT Oracle SAP Web Media Social mediaPOSMerchandisin
geCommerce
Innovation and Growth
Maintain and Run
Reduce Risk
How the EMC Federation address Retailers’ Challenges
Support Trading Peaks
6
Retailers must fully embrace a digital agenda / business model
OR RISK BECOMING FAR LESS RELEVANT & PROFITABLE
OR PERHAPS DIE!
7
Step 1: Build Mobile Apps- Rapid App Development - Cloud Native PaaS with
Continuous Delivery
Step 2: Secure Digital World- Safety and Protection from Cyber
Threats- Employee Identity Management,
Governance
Step 4: Drive Personalization using a Big Data Lake and Data Analytics- Fed from Golden Record, POS, Social
Media- On Premise, Off Premise
Helping Retailers to deliver their Digital Agenda
Step 3: Create Golden Record- Leverage Hadoop Platform ability to
deliver Singleview for Customer and Product
8
Optimise Data Protection by Workload
Workload OptimisedGreenfield
Infrastructure
Data Protection Hardware Policy
Active Active versus BC/ DR
Automate Workflows
Data Protection Reporting / Search
Optimised Data Protection Software
Converged Flash
HDFS
Move portable workloads to Greenfield
Build Greenfield IT for new workloads
Provisioning and Self Service Portal
Heterogeneous Monitoring and ReportingShowback, Capacity Planning
Retire Workloads
AaaS
Archive Policy
BaaS
IaaS
Burst to Cloud
How EMC delivered Transformation for two Major UK Supermarkets
Software Defined
Self-ServiceMonitoring and Reporting
Self Service Provisioning
Leverage Cloud Economics
Secure Environment
Create Archive Policy
Create BC/ DR Policy
9
Step 1: Reduce load on Database and Servers through Database Data Protection transformation- Reducing Data Protection load
on Production Databases - Direct Database backup
approach (versus VTL) reduces daily backup timescales by over 80%
- Reduce network traffic and load on Application Server
- Reduce Data Protection hardware costs
Step 2: Speed up Application Performance - Improve Database
performance by using All Flash Array to reduce storage latency
- Reduce Database Licences by using less cores
- Reduce DevOp costs by leveraging ability to produce instant non-production copies of Database
Step 3: Leverage Cloud Burst during Trading Peaks- Deploy Enterprise Hybrid
Cloud to support bursting non-critical workloads to off-premise Cloud during trading peaks
Helping Retailers to address Trading Peaks
10
What’s the Next Step: How can EMC help Retailers to address their challenges?
Consultative- Discovery of existing
environments- IT Transformation Workshop- Application Classification- Big Data Workshop
Transformational- Enterprise Hybrid Cloud to fast
track delivery of agile greenfield environments
- Automated Provisioning and Self-Service reduces time to provision VMs from weeks to minutes
- Data Protection Transformation to increase performance of Production workloads
- All Flash Arrays to optimise application performance, reduce time to produce non-production environments to zero and improve agility and reduce costs for Dev Ops
Transactional- Cost Showback to identify
areas that can deliver cost reduction
- Database backup and recovery timescales reduced by 90%
- Heterogeneous Monitoring and Reporting supporting Capacity Planning
- Reduce OPEX by leveraging Enterprise Licence Agreements
top related