embroidery extravaganza marketing presentation

Marketing Your Apparel Decorating BusinessJune 12 – 13, 2009

Dana R. ZezzoVice President of Sales

dzezzo@protowelsetc.comCell: 440.344.5933

Identify Markets

Identify Potential

Identify Products

Understanding Vendor Relationships

Marketing Overview

Target MarketingTraditional Marketing

Target Marketing Traditional Marketing(Hurry up and wait)

• Targeted Product Samples

• Targeted Self-Promotions

• Targeted Product Specials

• Targeted Support Materials

• Newspaper

• Yellow pages

• Local Circulations

• $$$$$

Your Past Life…

What did you do beforebecoming a BrandingMerchandising Specialist?

Age

Income

Gender

Blue Collar vs. White Collar

Marketing Distance?

Basic Demographics

How big is the promotional products industry?

Record $19.44 Billion in 2007

Promotional products spending topped: Internet advertising Outdoor advertising

Cable TV advertising

Source: PPAI 2007 Estimate of Promotional Products Distributor Sales

Source: PPAI 2007 Estimate of Promotional Products Distributor Sales

Source: PPAI 2007 Estimate of Promotional Products Distributor Sales

Top Buyers of Promotional Products by

Industry• Education• Financial• Healthcare• Not for Profit Organizations• Construction• Government • Trade, Professional Associations & Civic

Clubs• Real Estate• Automotive• Professional: Doctors, Lawyers, CPAs,

etc Source: PPAI Top Buyers of Promotional Products

Source: PPAI 2007 Estimate of Promotional Products Distributor Sales

Source: PPAI 2007 Estimate of Promotional Products Distributor Sales

Most Popular Promotional ProductsKnow them to sell them!

• Wearables 30.7%• Writing Instruments 10.3%• Bags 7.9 %• Drinkware 6.3 %• Desk Accessories 6.1 %• Calendars 5.5 %• Towels Working on

it!Source: PPAI 2007 Estimate of Promotional Products Distributor Sales

If you own the art, you own the customer.

Use your current customers logos to generate more business!

• Breakout Catalogs

• Sales Sheets

• Samples

• Self Promotions

Tap into a 19 billion dollar marketing engine!

• Co-op Pricing

• Program Pricing

• Box Stuffers

• Custom Catalogs

Websites – Selling tool or reference?

Whose my contact?

Relationships help build success!

CASE STUDIES

VIRTUAL & SPEC

SAMPLESGet it in their hands!

Think out of the box…

! Or on it!!

MARKETING RECAPIdentify Markets

Identify Potential

Identify Products

Understanding Vendor Relationships

Implement

THANK YOU

Dana ZezzoVice President of Sales

dzezzo@protowelsetc.com