embracing the digital economy

Embracing the digital economy

YVETTE ADAMSTHE CREATIVE COLLECTIVE

@creativecollect

So where are YOU at…???• Marketing? Like it? Hate it?• Website? have one? use it?• SEO? know it? use it?• Emarketing? know it? use it?• PPC? know it? use it?• Networking? know it? use it?• Facebook? know it? use it?• Twitter? Know it? use it?• Linkedin? know it? use it?• PR? know it? use it?• YouTube? know it? use it? • Blog? know it? use it?• Advertising? know it? use it?

Accept change, embrace it & progress, or be left behind…

Smart phones: anything BUT a phone!

TREND #1: Smart phones

TREND #2: The rise of the tablet

TREND #3: Apps

TREND #4: More online retail

TREND #5: Social media

It’s not all ‘coming’, it has already happened!

Some more compelling stats…

Comps of Andy Lark

The ‘Big 4’ social media

TREND #6: More online video

TREND #7: More sharing

TREND #8: More broadband access

Most commonbusiness issues…

NO MONEY?

NO HOLIDAYS?

NO TIME

SOLUTION: Accept online payments and automate follow ups!

PROBLEM: Need to reduce time it takes people to pay you?

PROBLEM: Need to manage my time and others more effectively

SOLUTION: Google Calendar (or other online calendar solutions)

PROBLEM: Need to find prospective customers from a specific area/industry

SOLUTION: Linkedin.com – the social network for professionals

Free add-on for Firefox, Safari, Mailplane and Chrome: www.rapportive.com

PROBLEM: Need inside intelligence on potential or current customers, suppliers etc?

SOLUTION: Install a plug-inRapportive.com

PROBLEM: Need administration support so I have time to do what I really need to do!

SOLUTION: Virtual assistants!Odesk.com

PROBLEM: Need better systems so I can have a holiday/sell the business for more, convert more prospects +++

SOLUTION: Online CRM (client relationship management) system

PROBLEM: Need more effective methods for backup, file sharing and storage

SOLUTION: Online file management solutions

PROBLEM: Need to collaborate on a document with someone and version control

SOLUTION: Google Docs (or other online document solutions)

PROBLEM: Need to check my financial situation anywhere, anytime to keep a close eye on things…

SOLUTION: Online accounting solutions

PROBLEM: Need to be able to have a holiday and not continually train new staff…?

SOLUTION: Online wiki systems!

PROBLEM: Need to reduce emails and ‘seal the deal’ faster?

SOLUTION: Livechat!

PROBLEM: Need to reduce the number of ‘no shows’ and non payments?

SOLUTION: Online booking system!

PROBLEM: Need to reduce the number of emails you receive, and the phone bill, and the amount of business travel you/your staff do?

SOLUTION: Skype!

PROBLEM: Need marketing methods that take NO time and NO money once set up?

Facebook – hey come over to my Twitter!Linkedin – hey come to my event – register hereEmarketing – hey did you know we’re on social media?PR – see our website for more

SOLUTION: Improve your email signature: Wisestamp.com

SOLUTION: Also autoresponders!

PROBLEM: Spending too much time on social networks? Need to monitor your online reputation on social media?

SOLUTION: Hootsuite.com

PROBLEM: Need people to know where you are and come visit your store?

SOLUTION: Foursquare (or Facebook Places)

PROBLEM: Need more sales and more customers?

SOLUTION: Sell online(but ensure a seamless online experience…!!)

• Live monthly webinars• Access past recordings• Get updates and ask questions in a

group environment - learn from others• Access our online resources• Private Facebook Group

FIRST MONTH FREE!

PROBLEM: Need training on social media so you actually ‘get it’ and get results from your time spent on there?

SOLUTION: Our social media success squad!

PROBLEM: Need the kids to help out more around the house???

SOLUTION: Chore Wars!

Debt management

Reduce emails

Hootsuite

Every journey begins with the first step…

Don’t know where to start?

http://www.thecreativecollective.com.au/technology

Ready to get started???

www.facebook.com/thecreativecollective

www.twitter.com/creativecollect

www.linkedin.com/company/781000

www.youtube.com/dacreativecollective

Join our database

www.thecreativecollective.com.au07 545 11315

SOLUTION: Get in contact!

PROBLEM: Not sure what would suit you, how to set it up, not likely to have time to do it yourself?