embedding learning into your culture – thought starters

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Embedding learning into your culture – thought starters

Fiona MorrisHead Performance Improvement,

Havas People

@FionaNonie

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Why is this topic important?

Conversation around the importance of L&D in improving performance is building momentum:• Employees are better informed, more independent

thinkers (Wavelength Survey)• People want to be involved, share knowledge and create

experiences (Prosumer Report). • Informal learning is becoming more prevalent (Havas

People survey)

@FionaNonie

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WAVELENGTH

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WAVELENGTH

1) Well informed, independent thinkers• 90% consumed a daily newspaper in last two weeks • 80% watch live TV, 51% watch recorded TV or

internet catch up TV every week• 84% use the internet to obtain latest news/current

events (38% on mobile device, 62% on laptop/PC)• 42% like to be in control and make their own

decisions• 0% entirely trust what they read/hear

@FionaNonie

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2) Active and driven, though time poor • 88% feel that hard work is the most important quality

to achieve success• 66% have done volunteer work in the last 12 months• 42% wish they had more free time• 52% feel stressed not having enough time in the day• 40% feel stressed juggling too many responsibilities

@FionaNonie

WAVELENGTH

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3) Always connected• 30% spend 4 hours + per day internet browsing • 28% check Facebook and Twitter more than 10 times

per day• 67% think SoMe and SMS are best way to keep in

touch with friends• 86% have a Smartphone

@FionaNonie

WAVELENGTH

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HASHTAG NATION

1) 4 in 10 respondents complain that brands don’t take young people seriously enough – talk down to youth markets

2) Majority of young respondents said they like it when brands ask them to get involved in content creation

3) Young people like it when brands offer shareable content

4) Conversational currency – young people value brands creating experiences they can talk about

5) This audience want to accumulate experiences, not ‘things’

@FionaNonie

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L&D Survey - rationale

More & more of our clients are talking about the connection between L&D and internal communication

Is this really how organisations are changing?

The survey targeted L&D professionals from LinkedIn, clients and prospects

@FionaNonie

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L&D Survey - results

14.81%

18.52%

25.93%

22.22%

18.52%

How much would you say that learning is embedded into the culture of your organisation?

Not at allNot veryModeratelyQuiteVery

@FionaNonie

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L&D Survey - results

Do you use the 70:20:10 model in your L&D strategy?

@FionaNonie

Yes = 53%• On the job, peer to peer,

coaching & mentoring is how most people learn

• Change is so rapid – on the job is more cost effective

• Current research points to it being the most effective

No = 47%• None – really?!• Adapted 70:20:10 with more

emphasis on people that jobs

• Bespoke allows choice in mode / medium

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L&D Survey - results

Do you use SoMe to enhance learning?

@FionaNonie

Yes = 57%• Intra-company sites eg. Yammer,

Google+ to enable content sharing, updates, likes, skills etc

• Pre & post-learning opportunities• Inspirational blogs & Facebook• Cultural & best practice interface• Webinars, video / audio sharing

No = 43%• Early days – feeling that

motivation is there before systems are ready

• Virtual management training programme will incorporate Just-In-Time learning philosophy

• eLearning

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L&D Survey - results

0 - 20%

21 - 40%

41 - 60%

61 - 80%

81 - 100%

0 5 10 15 20 25 30 35

What percentage of your learning strategy is delivered by traditional training ie. Classroom or eLearning?

@FionaNonie

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L&D Survey - results

53.85%

23.08%

23.08%

In 3 years' time, what will have happened to tradi-tional training within your learning strategy?

DecreasedStayed the sameIncreased

@FionaNonie

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L&D Survey - results

0 - 20%

21 - 40%

41 - 60%

61 - 80%

81 - 100%

0% 10% 20% 30% 40% 50% 60%

What percentage of your senior leaders are mentors / coaches to more junior employees?

@FionaNonie

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L&D Survey - results

36%

64%

In 3 years' time, do you think the percentage of your senior leaders who are mentors / coaches will have changed?

DecreasedStayed the sameIncreased

@FionaNonie

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L&D Survey - results

What do you think the most forward-thinking companies are doing in terms of L&D, that others aren’t?

@FionaNonie

Peer to peerDevolved

Collaborative

Adaptability

ExperienceSharing

ExpertsCommunities

NetworksStakeholder engagement

Reverse-mentoring

Activity-based

Bite-sized

ConnectionsChoice

Social

Simulations

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So? What?

• We need to keep listening and adapting!• We need to recognise the differences in how all of our

employees consume learning• Traditional learning will need to adapt to survive• Need to balance face to face (mentoring, on-the-job) with

social learning• Moving more & more towards personalisation

@FionaNonie

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