email tone is all about balance

Email Tone Is All About Balance

By Angel Taylor

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Are your e-mail messages

sounding too casual?

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Or, are they too formal?

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Are you worried that you're using

the wrong tone?

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If you were sending a letter to a

prospect through the mail, you

would expect it to be more on the

formal side.

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However, if you are writing a

message, say in facebook, you would

probably be more on the casual side.

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Email is somewhere in the

middle.

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So what is the suitable tone for an e-

mail? -- more casual than a letter and

more formal than a facebook

message.

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Yet, there is a fine line between

being too relaxed and too stiff.

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Ultimately, it's going to depend on

how you are marketing your brand.

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If you come off as the guy or girl

next door, then you can lean more

towards to casual side.

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Though if you are more of the suit

and tie type, you might want to stick

with a more formal attitude.

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Think of it in terms of a

traditional business.

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For instance, a skateboard shop will

not be anywhere as formal as say a

doctor's office.

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Another thing to think about when

writing your emails is who will be

actually reading it.

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Essentially, this means you

should know your audience.

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If your target market is 40-50

professionals then try for a more

professional, yet conversational tone.

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An easy way to achieve a

conversational tone is by using

contractions ( I'll, we'll, he is, she is

).

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Also, it's perfectly ok to use

pronouns.

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In conversation, we use the words I,

we, you, so you should use these in

your e-mails as well.

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As an example, "It is

recommended.." Sounds terribly

stiff.

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Instead, try, "I recommend."

However, be cautious of overusing

the pronoun I.

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Using too many can make you seem

a bit egotistical, which is not at all

how you want to appear.

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So try to make your content more

about the reader and what you can

do for them, rather than all about

yourself.

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So if you can learn to strike a

balance between a formal and casual

tone while managing to connect with

your readers in a conversational

manner, you will be well on your

way to successful email marketing.

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