email marketing tips for retailers

EMAIL MARKETING TIPS FOR RETAILERS

One of the best ways to tell your customers

about what’s happening in your store is through

email marketing. When sending an email to your

customers about special deals, events, holidays,

etc., there are a few tips to keep in mind!

SEND TIMEOPTIMIZE

You need to be smart about

when you send out an email.

During work hours is probably

the best time because people

tend to check their personal

email throughout the day as well.

You also should be cognizant of

time zones! See when you have

gotten the best open and click-

through rates in the past and

continue to send emails on that

day or at that time.

PERSONALIZE

It’s important you are personalizing

the emails that you send to your

customers to make them feel

more appreciated and to build

customer loyalty. You can segment

your audience for targeted

campaigns by running reports that

include specific criteria. Segments

can include gender, geographic

location, purchase history, etc.

KEEP ITCONCISE

As you probably know from

receiving marketing emails

yourself, you want the point of

the email to be obvious. As a

retailer, you should make sure

you share the deal, event, or

the purpose of the email right

away. You should also include

it in the subject line, but keep

it catchy! Keep the email short

and concise so that customers

can quickly read it and know

exactly what the offer is.

To learn about becoming a more effective marketer for your retail store and occasions that you can use email marketing,

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