15 Comparison Shopping Engine Tips

for RetailersHow to make the most of your CSE

campaigns.

CSE TIP #1:Write Better Product Titles

• Include top search queries when possible

CSE TIP #2:Increase Description Lengths

CSE TIP #3:Tag Your Destination URLs

Consider:• UTM_Source = CSE Name (eg.

Shopzilla)• UTM_Medium = CPC• UTM_Campaign = Brand or Category• UTM_Ad_Content = Product Type• UTM_Keyword = Product Code

CSE TIP #4:Choose Your Categories Wisely

• Minimum CPCs vary category to category

CSE TIP #5:Exclude Affiliate Traffic From Google &

Bing Ads

CSE TIP #6:Include Your Logo

CSE TIP #7:Send High Quality Images

Increase file size Consider white

backgrounds Find alternative views Use custom images Don’t use placeholders

CSE TIP #8:Design A Bidding Strategy

• Several different ways to bid in CSEs

CSE TIP #9:Zero Bids in Shopzilla

CSE TIP #10:Below Rate Card Bids in PriceGrabber

• Submit ‘below rate card’ bids via the feed or UI

• Use bids with a bid type value of ‘absolute’

CSE TIP #11:Create Benchmark Reports

• Monitor your KPIs (Key Performance Indicators)!!– Combine clicks & costs reported from

each CSE w/ sales & revenue from Google Analytics

CSE TIP #12:Don’t Let Your Feeds Expire

• Feeds expire due to:– Inadequate budgets/Insufficient funds– Feeds not be uploaded frequently enough– Expired credit card information

CSE TIP #13:Be Patient With New Feeds

• Let the robots do their job!

CSE TIP #14:Don’t Set It & Forget It

CSE TIP #15:Pay Attention to Data Quality Warnings

• Frequently check Google Merchant Center• Look for uncategorized products in all CSEs• Run data quality reports when available

Free CSE Review

Get a personalized CSE review contact Mike at feeds@roirevolution.com

Do CSEs make you feel like this guy?