email list building with the four peas
Post on 22-Jul-2015
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Developing a winning email list
A case study
Bill Vallis – The Four Peas
EffectiveEmail Marketing
Businesses recognise the value of Email marketing.
But generating a viable prospect list is crucial
• How do you attract & capture contact details?
• How do you gain recipients’ permission?
We can learn from how Evans Cycles* did it.
*Evans Cycles is not a Four Peas client.
Online survey and prize draw
Capture details (clear opt-in/out policy)
Offer great bikes & gear as prizes (relevant)
Benefitsof this approach
• Extend brand awareness
• Cost effective (prizes funded by suppliers)
• Highly targeted
• Promote ‘shop window’ & purchase intention
• Flexible timing
• Generate goodwill
• Enhance reputation & brand
Widening the net
Maximise promotion coverage
• Website flags, links & calls to action
• Smartly placed online advertising
• DM inserts in cycling publications
Campaigns that get this right improve brand awareness, attract valuable new prospects, and promote viral sharing.
The four peas can help
Don’t let the challenge of generating a permission-based email contact list hold back your email marketing.
A well thought through promotion can:
• Win prospect email addresses
• Raise brand awareness
• Enhance trust
• Build engagement
• Drive sales
Think outside the pod
Bill Vallis
E: Bill@thefourpeas.co.uk
T: 01225 447 496
M: 07906 416 445
Twitter: BillVallis
LinkedIn: uk.linkedin.com/in/billvallis
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