Developing a winning email list

A case study

Bill Vallis – The Four Peas

EffectiveEmail Marketing

Businesses recognise the value of Email marketing.

But generating a viable prospect list is crucial

• How do you attract & capture contact details?

• How do you gain recipients’ permission?

We can learn from how Evans Cycles* did it.

*Evans Cycles is not a Four Peas client.

Online survey and prize draw

Capture details (clear opt-in/out policy)

Offer great bikes & gear as prizes (relevant)

Benefitsof this approach

• Extend brand awareness

• Cost effective (prizes funded by suppliers)

• Highly targeted

• Promote ‘shop window’ & purchase intention

• Flexible timing

• Generate goodwill

• Enhance reputation & brand

Widening the net

Maximise promotion coverage

• Website flags, links & calls to action

• Smartly placed online advertising

• DM inserts in cycling publications

Campaigns that get this right improve brand awareness, attract valuable new prospects, and promote viral sharing.

The four peas can help

Don’t let the challenge of generating a permission-based email contact list hold back your email marketing.

A well thought through promotion can:

• Win prospect email addresses

• Raise brand awareness

• Enhance trust

• Build engagement

• Drive sales

Think outside the pod

Bill Vallis

E: Bill@thefourpeas.co.uk

T: 01225 447 496

M: 07906 416 445

Twitter: BillVallis

LinkedIn: uk.linkedin.com/in/billvallis