eliances secrets of media tv mike hayashi

‘Secret Session Media’

Copyright 2016 Eliances. All Rights Reserved

Mike Hiyashi, M.Ed.Black Belt Media Masteryhayashimike@hotmail.com

‘Secret Session Media’

Copyright 2016 Eliances. All Rights Reserved

• What's Your "Hook"?• Who's Your Target Market?• Where is Your Food Chain?

3 Questions:

‘Secret Session Media’

Copyright 2016 Eliances. All Rights Reserved

• I'm the Foremost Authority on - ________________________• I'm the Nation's Go-To Expert on - __________________________

Homework: Finish This!

‘Secret Session Media’

Copyright 2016 Eliances. All Rights Reserved

• Your TV Sound Byte Answers:• 3 Sec. - Who You Are!• 3 Sec. - Why Contact You!• 3 Sec. - How To Reach You!

9-Second Commercial =

‘Secret Session Media’

Copyright 2016 Eliances. All Rights Reserved

• 1 A Local N.P.O.=Hot Event!• 2 Corporate Sponsor = $$$!

Need 2 Connections:

‘Secret Session Media’

Copyright 2016 Eliances. All Rights Reserved

• The "Cool (or) Wow" Factor• Relevant? New? Unusual?• Follow TV Station Protocol!

High % Press Releases

‘Secret Session Media’

Copyright 2016 Eliances. All Rights Reserved

Guest Spot Strategies:• Contact Friends & Biz Associates• Ask Them to Call or Send Email to -• Thx Producer: Having You On TV &• Ask: "When Will You Be On Again"?

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‘Secret Session Media’

Copyright 2016 Eliances. All Rights Reserved

Examples

https://youtu.be/uOrzWIeYoas

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‘Secret Session Media’

Copyright 2016 Eliances. All Rights Reserved

TV?...You Can Do This!

Mike Hayashi, M.Ed.HayashiMike@hotmail.com

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