elevator advertising and lead generation with actionable messenger

Post on 08-Jan-2017

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Elevator advertising and lead generation with

enquiry@appiyo.comwww.meoncloud.com,

enquiry@appiyo.comwww.meoncloud.com,

We have all heard of the term ‘elevator pitch’, which is the imaginary time given to you to convince the person listening to you on your idea.Sales pitch or any persuasion you are at, i.e.the time you have got is the approximate equivalent of one on one time you might get with the other person when travelling in an elevator.

Online advertising rates have been crashing over the past one year as users perceive that it is not effective.

People simply do not have the time to notice the ads which are flashed on the web page even worse users are moving to their mobile devices as their primary terminal of information access.

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www.meoncloud.com, enquiry@appiyo.com

Customers are filtering out promotional mails1

Customers are moving emails to trash without reading 2

Low conversion ratio through e-mail campaign3

www.meoncloud.com, enquiry@appiyo.com

Today’s youth and adults alike are glued to their messengers for their communication needs.

The messenger could be in genre of instant messaging, social media messaging, follower based broadcasting or enterprise messaging, the eyeball time cum the proximity and intimacy people have with these messengers has the potential to stand up for great elevator advertising.

Ads through actionable messenger are on the face and needs only a few seconds of the target audience attention.

Actionable messenger can run the risk of irritating or turning off the audience with frequent interjections.

Added to the messenger functionality, morevalue added services offered via the messengerwill keep the audience engaged and allow themto not mind such promotional indulgence.

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www.meoncloud.com, enquiry@appiyo.com

Enterprise instant messengers with their ability to handle actionable communication alongside unstructured messaging have the potential to provide these value added services.

The VAS could be in the form of

Warranty Management

Customer Support

Concierge Services

Subscription based event & notification service

Examples

Stocks Weather Headline News Topics of Interest

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www.meoncloud.com, enquiry@appiyo.com

Enterprises are also experimenting with in-app messaging with-in their existing mobile application to communicate

Product Promotions

Discounts

Coupons

Product Launches

Sale Details

www.meoncloud.com, enquiry@appiyo.com

Customer LikesCustomer No Name

9568458236 Jack

9561235840 Sara

9856234578 Emi

LEAD GENERATED THROUGH ACTIONABLE MESSAGING

Thank youwww.meoncloud.com, enquiry@appiyo.com

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