elevator advertising and lead generation with actionable messenger
TRANSCRIPT
We have all heard of the term ‘elevator pitch’, which is the imaginary time given to you to convince the person listening to you on your idea.Sales pitch or any persuasion you are at, i.e.the time you have got is the approximate equivalent of one on one time you might get with the other person when travelling in an elevator.
Online advertising rates have been crashing over the past one year as users perceive that it is not effective.
People simply do not have the time to notice the ads which are flashed on the web page even worse users are moving to their mobile devices as their primary terminal of information access.
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www.meoncloud.com, [email protected]
Customers are filtering out promotional mails1
Customers are moving emails to trash without reading 2
Low conversion ratio through e-mail campaign3
www.meoncloud.com, [email protected]
Today’s youth and adults alike are glued to their messengers for their communication needs.
The messenger could be in genre of instant messaging, social media messaging, follower based broadcasting or enterprise messaging, the eyeball time cum the proximity and intimacy people have with these messengers has the potential to stand up for great elevator advertising.
Ads through actionable messenger are on the face and needs only a few seconds of the target audience attention.
Actionable messenger can run the risk of irritating or turning off the audience with frequent interjections.
Added to the messenger functionality, morevalue added services offered via the messengerwill keep the audience engaged and allow themto not mind such promotional indulgence.
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Enterprise instant messengers with their ability to handle actionable communication alongside unstructured messaging have the potential to provide these value added services.
The VAS could be in the form of
Warranty Management
Customer Support
Concierge Services
Subscription based event & notification service
Examples
Stocks Weather Headline News Topics of Interest
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Enterprises are also experimenting with in-app messaging with-in their existing mobile application to communicate
Product Promotions
Discounts
Coupons
Product Launches
Sale Details
www.meoncloud.com, [email protected]
Customer LikesCustomer No Name
9568458236 Jack
9561235840 Sara
9856234578 Emi
LEAD GENERATED THROUGH ACTIONABLE MESSAGING
Thank youwww.meoncloud.com, [email protected]