elements of e-commerce: how digital storytelling drives revenue and results
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Elements of E-commerce
How Digital Storytelling Drives Revenue and Results
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Content
Customer Conversion
1 2 3
DreamDiscoverResearch
BookAnticipate
StayRemember
X
6
300 Million Photos Uploaded Daily
© 2013 - Tim Peter & Associates
More People Own Mobile Phones Than Own Toothbrushes
2013: 45% of Searches on Mobile
Source: Google
Have We Reached “Peak Search”?
Source: Google
What is a “Search Engine” in 2014?
• Content-rich• Context-rich• Keyword-rich• Customer-
focused
Snackable
Sharp
Shareable
• Focus–Customer–Content–Conversion
• Content Rules–Snackable–Shareable–Sharp
Thank YouWeb: timpeter.com
Phone: 201-305-0055
Email: tim@timpeter.com
Twitter: twitter.com/tcpeter
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