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eLearning eLearning TechnologiesTechnologiesHelping Educational Institutions Helping Educational Institutions Unlock Human Potential Using Unlock Human Potential Using Learning Solutions From Learning Solutions From MicrosoftMicrosoft
Mostafa Ewees (PhD)Mostafa Ewees (PhD)Stanford University at CaliforniaStanford University at CaliforniaAssistant Professor at German University in Cairo (GUC) Assistant Professor at German University in Cairo (GUC) EDUCATIONAL CONSULTANTEDUCATIONAL CONSULTANT
Setting the stageSetting the stage
Solution AreasSolution AreasLearning Learning ManagementManagementStudent/Faculty Student/Faculty ProductivityProductivityDigital and Digital and Streaming MediaStreaming MediaMobile LearningMobile LearningPortalsPortalsAssessmentAssessmentDigital ContentDigital Content
Key ScenariosKey ScenariosHigher EducationHigher Education
eLearning, e-learning, eLearning, e-learning, E-learning, E-Learning, E-learning, E-Learning, etc.etc.
K-12K-12Education PortalEducation PortalAccountability and Accountability and AssessmentAssessment
An educational institution’s core An educational institution’s core business isbusiness isA.A. FundraisingFundraisingB.B. Teaching and LearningTeaching and LearningC.C. Supporting AthleticsSupporting AthleticsD.D. Getting research grantsGetting research grants
e-learning: Definitione-learning: Definition
Learning Learning experiences experiences enabled by enabled by information information technologytechnology
AgendaAgenda
OpportunityOpportunityHow to win – customer conversationHow to win – customer conversationSolution ArchitectureSolution ArchitectureKey ScenariosKey Scenarios
Coordinate: Learning ManagementCoordinate: Learning ManagementConnect: Educational IntranetsConnect: Educational IntranetsCreate: Expressing IdeasCreate: Expressing Ideas
Main Take-AwaysMain Take-Aways
““eLearning” eLearning” making quota making quotaKey technologies Key technologies establish establish SharePoint!SharePoint!
Opportunities beyond LMS Opportunities beyond LMS
Mobility Mobility competitive differentiation competitive differentiation
The OpportunityThe OpportunityFY03 US Higher Education FY03 US Higher Education Market Market
Solution AnatomySolution Anatomy
SegmentSegment Size Size $M$M
Growth Growth %%
MS MS ($M)($M) BasicBasic Opps: 1200Opps: 1200
Win: 30%Win: 30%Wins: 360Wins: 360MS Rev: $3.6MMS Rev: $3.6M
LMSLMSMediaMediaPortalsPortalsCollabCollabProductivityProductivity
200200350350100100100100250250
1010252500101000
▼▼▲▲►►▲▲►►
33553344175175
MSMS $10K$10K
ISVISV $15K$15K
HWHW $10K$10K
SVCSVC $15K$15K
TotalTotal $1B$1B 88 ▲▲ 190190 EntryEntry Opps: 2400Opps: 2400Win: 30%Win: 30%Wins: 720Wins: 720MS Rev: $1.44MMS Rev: $1.44M
MSMS $20K$20K
ISVISV $25K$25KKey trends & predictions:Key trends & predictions:Gartner: “Academic technology services Gartner: “Academic technology services
will supplant ERP as the next major new will supplant ERP as the next major new IT investment in higher education.”IT investment in higher education.”
Meta Group: “Through 2005, e-learning Meta Group: “Through 2005, e-learning services will increasingly be delivered as services will increasingly be delivered as embedded components within enterprise embedded components within enterprise portals, applications, and collaboration portals, applications, and collaboration systems.”systems.”
Gartner: “By year-end 2002, 70 percent Gartner: “By year-end 2002, 70 percent of higher-education central IS of higher-education central IS departments will only support a single departments will only support a single course management system product “course management system product “
HWHW $15K$15K
SVCSVC $25K$25K
AdvancedAdvanced Opps: 200Opps: 200Win: 20%Win: 20%Wins: 40Wins: 40MS Rev: $2.2MMS Rev: $2.2M
MSMS $55K$55K
ISVISV $150K$150K
HWHW $40K$40K
SVCSVC $200K$200K
Top 10 Most Pressing Campus IT-Related Challenges*
Solution
Relevancy
1. IT Funding Challenges1. IT Funding Challenges
2. Administrative/ERP Implementations2. Administrative/ERP Implementations
3. Security & Identity Management3. Security & Identity Management
4. Maintaining and Upgrading Network & IT Infrastructure4. Maintaining and Upgrading Network & IT Infrastructure
5.Faculty Development, Support, and Training5.Faculty Development, Support, and Training
6. IT Strategic Planning6. IT Strategic Planning
7. Web Services/Web-based Systems7. Web Services/Web-based Systems
8. Distributed Learning/Teaching and Learning Strategies8. Distributed Learning/Teaching and Learning Strategies
9. Enterprise-level Portals9. Enterprise-level Portals
10. Online Student Services10. Online Student Services*Source: EDUCAUSE 2003 Surveyhttp://www.educause.edu/ir/library/pdf/eqm0322.pdf
= Highly impactful to this solution
= Somewhat impactful to solution
= For reference Only
How to win…How to win…
Customer ConversationCustomer ConversationStakeholStakeholderder
PainPain ReasonReason ImpactImpact
PresidentPresidentProvostProvostRegentRegent
ReputatioReputationn
ImageImage
Budget cutsBudget cutsFund-raisingFund-raisingNew New
competitorscompetitors
New funding sourcesNew funding sourcesFaculty defectionsFaculty defectionsEnrollment pressuresEnrollment pressures
CIOCIOCTOCTODirector Director
of of ComputingComputing
Unfunded Unfunded mandatesmandates
SecuritySecurityRising Rising
expectatioexpectationsns
Budget cutsBudget cutsAcademic Academic
freedomfreedomDiverse users Diverse users
and needsand needsShared Shared
governancegovernance
Central IT viewed as Central IT viewed as “behind” and out of “behind” and out of touchtouch
Departments “doing Departments “doing their own thing”their own thing”
Hackers, spammers, Hackers, spammers, etc.etc.
Director Director of of Academic Academic ComputingComputing
Demand Demand growinggrowing
ResourceResources nots not
Budget cutsBudget cutsEveryone an Everyone an
expertexpert
Student and faculty Student and faculty dissatisfactiondissatisfaction
FacultyFaculty TimeTime Balancing Balancing teaching, teaching, research, and research, and serviceservice
Student Student expectationsexpectations
Promotion and Promotion and tenure tenure
StressStressStaying relevantStaying relevant
What if…What if…StakeholderStakeholder VisionVision
PresidentPresidentProvostProvostRegentRegent
Expand your student base without increasing “brick Expand your student base without increasing “brick and mortar” facilitiesand mortar” facilities
Provide services to alumni, deepening your Provide services to alumni, deepening your relationship relationship
Develop new revenue streams from businesses and Develop new revenue streams from businesses and organizationsorganizations
CIOCIOCTOCTODirector of Director of
ComputingComputing
Easily and quickly integrate new capabilities into Easily and quickly integrate new capabilities into your existing infrastructureyour existing infrastructure
Provide academic departments with services instead Provide academic departments with services instead of applicationsof applications
Make your network more secure yet preserving Make your network more secure yet preserving academic freedomacademic freedom
Director of Director of Academic Academic ComputingComputing
Provide students and faculty with familiar tools that Provide students and faculty with familiar tools that support their academic needssupport their academic needs
Provide just-in-time support and training for facultyProvide just-in-time support and training for facultyImprove the reliability of academic systemsImprove the reliability of academic systems
FacultyFaculty Continue to use familiar tools of your tradeContinue to use familiar tools of your tradeNot have to rely as heavily “technology people”Not have to rely as heavily “technology people”Feel confident that the technology will “just work”Feel confident that the technology will “just work”
Education evolutionEducation evolution
Adapted From: Maslow, A. (1943). A theory of human motivation. Psychological Review, 50, 370-396
Connected Learning
Advanced Needs
Integrated student Integrated student services services
On-demand learning On-demand learning opportunitiesopportunities
Supports mobile Supports mobile lifestylelifestyle
Data-drivenData-driven PersonalizedPersonalized
Competitive Competitive DifferentiationDifferentiation
Support traditional educational approaches
Basic Needs
Classroom based Classroom based instructioninstruction
Lecture based Lecture based pedagogypedagogy
Correspondence Correspondence coursescourses
Most Most Institutions Institutions
Today Today
Enable pedagogical best practices
Intermediate Needs
Blended/hybrid/web Blended/hybrid/web enhanced coursesenhanced courses
Active Active experimentationexperimentation
Group and team Group and team learninglearning
Affordable realityAffordable reality Distance learningDistance learning
Innovative Innovative educators and educators and departmentsdepartments
Solution ArchitectureSolution Architecture
Enterprise Systems
• Learning Management Systems (LMS)
•HED: ISV•K-12: Class Server
• Learning Content Management Systems
Management
Flexible AccessAggregation, Personalized, Mobile, Single Sign-on
Content Creation
• Express Ideas• Group &
Teamwork• Data Collection &
Analysis• Digital/ Streaming
Media
Portfolios
• Teaching• Learning• Institutional
• Communication & Collaboration
• Document Management
• e-mail• Calendar
• Rights Management
• Search
• Administrative Systems
• EAI
• Authentication • File Storage • Database • Web Server
Learning Assessment
Assessment Technologies
• Quizzing/Testing• Item Banks• Essay Grading• Classroom
Response• Surveying
Applications of Applications of TechnologyTechnologyEmpowering educators and learnersEmpowering educators and learners
Facilitating Facilitating LearningLearning
Managing LearningManaging Learning Assessing LearningAssessing Learning
Valu
es
Valu
es
ExpressExpress InteractInteract ExploreExplore and and
discoverdiscover
OrganizeOrganize AutomateAutomateOrchestrateOrchestrate
MeasureMeasureEvaluateEvaluate DocumentDocument
En
ab
ling
Tech
nolo
gie
sEn
ab
ling
Tech
nolo
gie
s
Digital Content
3rd party ISV Solutions
•Exchange 2003•Live Comm. Server
Learning Management Systems
•SharePoint Portal Server 2003•Windows SharePoint Services•Windows Media 9 Series
•Office 2003 System•Producer 2003•IMS/SCORM tools•Streaming Media Solutions
Learning Content Management Systems
Accountability and Assessment
Solutions
Portfolio Solutions
Applications of Applications of TechnologyTechnologyEmpowering educators and learnersEmpowering educators and learners
Facilitating Facilitating LearningLearning
Managing LearningManaging Learning Assessing LearningAssessing Learning
Valu
es
Valu
es
ExpressExpress InteractInteract ExploreExplore and and
discoverdiscover
OrganizeOrganize AutomateAutomateOrchestrateOrchestrate
MeasureMeasureEvaluateEvaluate DocumentDocument
En
ab
ling
Tech
nolo
gie
sEn
ab
ling
Tech
nolo
gie
s
Digital Content
•Exchange 2003•Live Comm. Server
Learning Management Systems
•SharePoint Portal Server 2003•Windows SharePoint Services•Windows Media 9 Series
•Office 2003 System•Producer 2003•IMS/SCORM tools•Streaming Media Solutions
Learning Content Management Systems
Accountability and Assessment
Solutions
Portfolio Solutions
Coordinate: Learning Coordinate: Learning ManagementManagementSolution Area:Solution Area: Academic ComputingAcademic Computing
Mode:Mode: ExecutionExecution
Solutions NameSolutions Name Learning ManagementLearning Management
Average MS Average MS Influenced Influenced RevenueRevenue
Basic: Basic: Entry: Entry: AdvancedAdvanced::
MS = $10K, ISV = $5K, HW = 5K, SVC = 5KMS = $10K, ISV = $5K, HW = 5K, SVC = 5KMS = $15K, ISV = $25K, HW = $15K, SVC = $25KMS = $15K, ISV = $25K, HW = $15K, SVC = $25KMS = $55K, ISV = $150K, HW = $40K, SVC = $200KMS = $55K, ISV = $150K, HW = $40K, SVC = $200K
Avg. Sales CycleAvg. Sales Cycle 3-9 months3-9 months
Microsoft Microsoft TechnologiesTechnologies
Windows 2000/2003 Server, SQL Server 2000, ASP/ASP.NetWindows 2000/2003 Server, SQL Server 2000, ASP/ASP.Net
SolutionSolution Enterprise Learning Management Systems and Learning Content Enterprise Learning Management Systems and Learning Content Management Systems. The solutions are provided by a 3Management Systems. The solutions are provided by a 3rdrd party ISV. party ISV. They enable customers to easily create and organize instructional They enable customers to easily create and organize instructional materials, provide basic assessments, and support basic communications materials, provide basic assessments, and support basic communications in “fully online” or “hybrid/blended” courses.in “fully online” or “hybrid/blended” courses.
ResultsResults Reduced time to develop online or hybrid/blended courses. Students Reduced time to develop online or hybrid/blended courses. Students have faster access to course materials. Help desk/support calls decrease have faster access to course materials. Help desk/support calls decrease due to consistency across multiple courses and integration with other due to consistency across multiple courses and integration with other enterprise systems.enterprise systems.
Customer Customer ImplementationsImplementations
Baylor University, University of Cincinatti, Babson CollegeBaylor University, University of Cincinatti, Babson College
LMS
Coordinate: Customer Coordinate: Customer ConversationConversationToday: One student, five classes, five departments, five different user interfaces… One central IT organization, five different departments, five integration projects.
Pain: Need enterprise system rather than cobbled together departmental systems.
ReasonReasonDifferent systems Different systems
supported by different supported by different departmentsdepartments
ImpactImpactNo centralized supportNo centralized supportLimited integration with Limited integration with
enterprise systemsenterprise systemsInconsistent experiences Inconsistent experiences
for studentsfor students
Vision: Improve student experience, system reliability, student and faculty support and integration with campus enterprise systems through a single system.
Connect: Educational Connect: Educational IntranetsIntranetsSolution Solution Area:Area:
Academic Computing, Administrative ComputingAcademic Computing, Administrative Computing
Mode:Mode: ExecutionExecution
Solutions Solutions NameName
Institution-wide collaboration and e-mail, Enterprise PortalsInstitution-wide collaboration and e-mail, Enterprise Portals
Average MS Average MS Influenced Influenced RevenueRevenue
BasicBasicEntryEntryAdvancAdvanceded
MS = $10K, ISV = $15K, HW = $10K, SVC = $15KMS = $10K, ISV = $15K, HW = $10K, SVC = $15KMS = $25K, ISV = $20K, HW = $15K, SVC = $25KMS = $25K, ISV = $20K, HW = $15K, SVC = $25KMS = $60K, ISV = $50K, HW = $40K, SVC = $150KMS = $60K, ISV = $50K, HW = $40K, SVC = $150K
Avg. Sales Avg. Sales CycleCycle
3-6 months3-6 months
Microsoft Microsoft TechnologiesTechnologies
Microsoft Solution Accelerator for Intranets, Windows Server 2003, Microsoft Solution Accelerator for Intranets, Windows Server 2003, Windows SharePoint Services, SharePoint Portal Server 2003, Exchange Windows SharePoint Services, SharePoint Portal Server 2003, Exchange 2003, Live Communications Server, Live Meeting, SQL 2000, Office 2003. 2003, Live Communications Server, Live Meeting, SQL 2000, Office 2003.
SolutionSolution Enables educators and learners to engage in team and group activities Enables educators and learners to engage in team and group activities anytime, anywhere in a structured or adhoc environment, all while anytime, anywhere in a structured or adhoc environment, all while minimizing additional training by utilizing familiar tools.minimizing additional training by utilizing familiar tools.
ResultsResults Enhanced team and group collaboration, significant time savings on team Enhanced team and group collaboration, significant time savings on team based activities, increased communication, and faster feedback.based activities, increased communication, and faster feedback.
Customer Customer ImplementatiImplementationsons
Johns Hopkins School of Nursing, University of Massachusetts – AmherstJohns Hopkins School of Nursing, University of Massachusetts – Amherst
Con
nect
Connect: Customer Connect: Customer ConversationConversationToday: Students are connected and social. Learning happens everywhere. Instructional technology limits communication and collaboration.Pain: Meeting high demands of increasingly sophisticated students and faculty.
ReasonFaculty feel constrained by current
learning management systemsInfrastructure is more about
managing rather than enabling students to engage in learning activities
ImpactFailure to attract and retain
students, faculty and staffFlat learning experiencesDoesn’t fit the mobile
lifestyle
Vision: What if Faculty and students could work collaboratively in online communitiesReal-time presence information could take the friction out of collaborating Faculty could use the same infrastructure to support their research needs
SharePointSharePointEnterprise Portal Enterprise Portal SolutionSolution built on top built on top of Windows of Windows SharePoint ServicesSharePoint Services
Hub and AggregatorHub and Aggregator for SharePoint for SharePoint personal, team and personal, team and portal sitesportal sites
SharePoint Portal ServerSharePoint Portal Server News and LinksNews and Links Site Directory and Site Directory and
ConnectionsConnections Personal Sites (MySites)Personal Sites (MySites) Audience TargetingAudience Targeting Index, Search and AlertsIndex, Search and Alerts Single Sign-OnSingle Sign-On BizTalk IntegrationBizTalk Integration
Team Collaboration Team Collaboration SolutionSolution well beyond well beyond file serverfile server
Scalable Scalable Workspace Workspace PlatformPlatform
SharePoint ServicesSharePoint Services Document Storage Document Storage
and Collaborationand Collaboration Flexible ListsFlexible Lists Web Part PagesWeb Part Pages Page PersonalizationPage Personalization Site Life Cycle Site Life Cycle
ManagementManagement Scale-Up/Out Scale-Up/Out
FoundationFoundation
Johns HopkinsJohns Hopkins“We needed to create an infrastructure that would help nurses provide palliative care with the greatest competence. To achieve this goal, we had to address their needs to connect with each other and provide access to critical resources as they dealt with challenging cases right at the bedside.”
Dr. Cynda Rushton, Project Director for the National Nursing Leadership AcademyFaculty member, Johns Hopkins University School of Nursing
Create: Expressing IdeasCreate: Expressing IdeasSolution Solution Area:Area:
Academic ComputingAcademic Computing
Mode:Mode: ExecutionExecution
Solutions Solutions NameName
Digital and Streaming Media, Student and Faculty ProductivityDigital and Streaming Media, Student and Faculty Productivity
Average MS Average MS Influenced Influenced RevenueRevenue
BasicBasicEntryEntryAdvanceAdvancedd
MS = $5K, ISV = $15K, HW = $15K, SVC = $5KMS = $5K, ISV = $15K, HW = $15K, SVC = $5KMS = $10K, ISV = $20K, HW = $25K, SVC = $15KMS = $10K, ISV = $20K, HW = $25K, SVC = $15KMS = $20K, ISV = $50K, HW = $50K, SVC = $50KMS = $20K, ISV = $50K, HW = $50K, SVC = $50K
Avg. Sales Avg. Sales CycleCycle
1 – 3 months1 – 3 months
Microsoft Microsoft TechnologiesTechnologies
Windows 2003 Server, Windows Media 9 Services, SharePoint Portal Server Windows 2003 Server, Windows Media 9 Services, SharePoint Portal Server 2003, Windows SharePoint Services, Office 2003 System, Producer 2003, 2003, Windows SharePoint Services, Office 2003 System, Producer 2003, PhotoStory, Movie Maker, Windows XP, Windows Media Encoder, Microsoft PhotoStory, Movie Maker, Windows XP, Windows Media Encoder, Microsoft Enterprise Learning Library (MELL), Windows XP Tablet PC EditionEnterprise Learning Library (MELL), Windows XP Tablet PC Edition
SolutionSolution Enables educators to easily create new or enhance existing learning Enables educators to easily create new or enhance existing learning content without requiring extensive user training. Content adheres to content without requiring extensive user training. Content adheres to IMS/SCORM industry standards and is readily integrated into learning IMS/SCORM industry standards and is readily integrated into learning management systems. Educators and learners can express their ideas management systems. Educators and learners can express their ideas effectively without requiring special purpose hardware or facilities, and effectively without requiring special purpose hardware or facilities, and enabling the friction-free capture of content for later re-use. Enables enabling the friction-free capture of content for later re-use. Enables capture of lectures for distance learning and on-demand playback at a capture of lectures for distance learning and on-demand playback at a later time.later time.
ResultsResults Faculty report significant time savings in producing learning content. Faculty report significant time savings in producing learning content. Students have access to important learning resources on-demand. Costs of Students have access to important learning resources on-demand. Costs of producing digital media content reduced by up to 50%.producing digital media content reduced by up to 50%.
Customer Customer ImplementatImplementationsions
University of Wisconsin “eTeach”; Wharton; Darden School of Business; University of Wisconsin “eTeach”; Wharton; Darden School of Business; Seattle Community College, University of CincinattiSeattle Community College, University of Cincinatti
Cre
ate
Create: Customer Create: Customer ConversationConversation
ReasonFaculty feel using technology
too difficult and time consuming
ImpactFaculty frustrationStudents not stimulatedSupport costs risingFaculty taking on large, time-consuming
multimedia projects, affecting research productivity
Today: While motivated faculty are embracing technology, the gap for the rest of them is getting bigger.Pain: Dissatisfied faculty, administrators, students, and staff– lack of support & training on new systems/desktops.
Vision: What if?•Faculty could use familiar tools•Reduce faculty support costs•Same technology enhances faculty’s research activities
Solution Offering Solution Offering SummarySummary AdvancedAdvancedEntryEntryBasicBasic
WSSWSS•AdministrativeAdministrative•Course centricCourse centric
Digital Digital MediaMedia•Producer 2003Producer 2003•Windows Windows MediaMedia
Learning Learning ObjectsObjects•IMS add-insIMS add-ins•WSS Library.WSS Library.
SharePointSharePoint•Portal ServerPortal Server•Dept. IntranetDept. Intranet
Comm. Comm. PortalPortal•Streaming Streaming media media infrastructureinfrastructure
1-3 months1-3 monthsOEM & VAROEM & VAR
3-9 months3-9 monthsISV and SIISV and SI
9-18 months9-18 monthsConsortiaConsortia
LMSLMS•Basic ISV LMSBasic ISV LMS•ASP HostedASP Hosted
Campus Campus Comm.Comm.•Live Comm. Live Comm. ServerServer•Live MeetingLive Meeting•ExchangeExchangeLMSLMS
•ISV SolutionISV Solution•Departmental Departmental useuse
LMSLMS•LCMSLCMS•Enterprise Enterprise integrationintegration
CR
EA
TE
CO
NN
EC
TC
OO
RD
INA
TE
Calls to actionCalls to action
www.microsoft.com/education/www.microsoft.com/education/partnerpartnerSend email to Send email to stacymcc@microsoft.comstacymcc@microsoft.comProfile your company in Partner Profile your company in Partner Central Central
External Link - External Link - https://microsoftuspartnernet.allegis.com Request log-on from pcsupprt@microsoft.comRequest log-on from pcsupprt@microsoft.com
Work with your local partner Work with your local partner engagement manager (PEM) engagement manager (PEM)
Map provided from Map provided from stacymcc@microsoft.com
A Parting Thought…A Parting Thought…
““I never try to teach my I never try to teach my students anything, I students anything, I only try to create an only try to create an environment in which environment in which they can learn.”they can learn.”
--- Albert Einstein--- Albert Einstein
© 2003 Microsoft Corporation. All rights reserved.© 2003 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.in this summary.
Thank YouThank You
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