using data to unlock the behavioral patterns of students and their institutions (254414530)
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8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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Using Data to Unlock the
Behavioral
Patterns
of
Students
and Their Institutions
8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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Defining Enrollment Management
What is
Enrollment
Management?
• What are aspects of Enrollment Management?
• Is it a linear or circular process?
8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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Recruitment
Enrollment
Retention
Progression
Graduation
Enrollment Management Cycle
8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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Plan
DoCheck
ActRecruitment
Enrollment
Retention
Progression
Graduation
Enrollment Management Cycle
8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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62,252 62,360 61,925 62,306 61,961 62,97359,303
53,55049,504
19,993 19,806 20,222 20,889 22,016 22,906 22,02719,515 17,961
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2006 2007 2008 2009 2010 2011 2012 2013 2014
Annual Credit Enrollment and Distribution of FTSE
Head Count FTSE
Source: PCC Planning and Institutional Research
8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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Source: National Center for Education Statistics
4.78%
8.80%
16.77%
0%
4%
8%
12%
16%
20%
National Arizona Pima
Enrollment Decline at Two‐Year Public Institutions
2011 ‐ 2013
8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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Decreasing Enrollment
What factors
potentially
contribute
to
enrollment
decline?• Internal pressures
• External pressures
• Environmental conditions
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8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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Finance
Financial AidHR
Student
Enterprise Resource Planning
?
8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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Enrollment Management Unit•
New
department
under
Executive
Director• Reports to Vice Chancellor of Institutional Advancement
• Grouped with Marketing, Web Systems, Communications, Grants
• Recruitment staff: six recruiters, six campuses, 70 high schools
8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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Recruitment Metrics•
Customer
Relations
Management
solution• Recruitment activity impact level
• Sourcing channels
• Geospatial analysis
• Cost‐benefit
ratio
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Business Intelligence Solution•
Legacy
reporting
platform• Three year roadmap
• Collaboration between Information Technology and Institutional Research
• Data Governance
• Cultural change:
data
driven
decisions
and
evidence
based
practice
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8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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Institutional Priorities
Discuss your
institution’s
approach
to
leveraging
data to improve student outcomes and/or finances• Is this approach more evidence‐based or anecdotal?
What are
the
biggest
gaps?
• Are you “covering” the entire enrollment management
lifecycle (admissions, retention, progression/completion,
advancement)?
8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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Engaging Students
How do
students
have
a voice
in
the
prioritization
of your efforts?• Do you feel that your priorities are aligned with
students’ priorities?
• How do you know (is there a formal process to solicit
student feedback)?
• What might
be
done
to
improve
student
satisfaction
and institutional finances simultaneously?
8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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Allocating Resources
How are
academic
resources
(principally
faculty)
allocated?
• How is the zero‐sum capacity of these resources
prioritized between
instruction,
research
and
other
responsibilities?
• How are staffing decisions made relative to cost, quality
and support
of
specific
growth
needs
8/9/2019 Using Data to Unlock the Behavioral Patterns of Students and Their Institutions (254414530)
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Tom
Steven J. Chang