efma multichannel distribution 2009
Post on 03-Nov-2014
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DESCRIPTION
The purchasing behavior in the Web 2.0 is new
TRANSCRIPT
CommunityReputationCommunityReputation
Conventional info
Traditional Media
Conventional info
Traditional Media
Before Purchase After
SearchSearch
Non conventional
info
New & Social media(trust)
Non conventional
info
New & Social media(trust)
Process
on/offline
Process
on/offline
Usage
User experience
Usage
User experience
Feedback
User generated
content
Feedback
User generated
content
The purchasing behavior in the Web 2.0 is new
Conversations
top related