efma multichannel distribution 2009
DESCRIPTION
The purchasing behavior in the Web 2.0 is newTRANSCRIPT
CommunityReputationCommunityReputation
Conventional info
Traditional Media
Conventional info
Traditional Media
Before Purchase After
SearchSearch
Non conventional
info
New & Social media(trust)
Non conventional
info
New & Social media(trust)
Process
on/offline
Process
on/offline
Usage
User experience
Usage
User experience
Feedback
User generated
content
Feedback
User generated
content
The purchasing behavior in the Web 2.0 is new
Conversations