efi brand guidelines
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What’s inside:Our brand strategy 3
Our brand platform 4
Our brand promise 5
Writing style points 6
Trademarks and boilerplates 7
Our brand assets and system 8
The EFI logo 10
Using the EFI Fiery® logo and EFI partner lockup 11
EFI color palettes 12
Our typeface 13
Living imagery 14
The EFI Fuel Cells 15
The EFI sub-brand lockups 16
Our brand system in action 17
The system in action 18
Our Microsoft Word templates 19
Our Microsoft PowerPoint templates 20
Where to find everything 21
Welcome!Today, EFITM is more successful and exciting than ever. As always, the EFI brand is defined by our commitment to our customers and to each other. That’s why each of us shares the critical responsibility of creating and protecting the EFI brand. We’ve developed these abridged brand guidelines to help us all achieve these goals together. This guide shows you the tools and system that communicators use around the world to convey our unique EFI brand strategy.
This is a living document. Please contact Lesley Waters or Holly O’Rourke with any questions.
EFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc.
3EFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc.
Our brand strategy
SECTION 1: Our brand strategyEFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc. 4
The EFI brand platform is the foundation upon which our brand is built and serves as an aspirational guide for all of our communication. It is a roadmap that guides consistency in all of our brand touchpoints, whether among ourselves or with the world.
Our brand platform at a glance
PROMISE:
EFI fuels success.
PRINCIPLES:
1. We are one EFI. Always.
2. Our customers’ success is our success.
3. We are committed to product excellence.
4. Our future is built on integrated solutions.
PERSONALITY:
Expert
Sophisticated
A truth-speaker
Easy to talk with
Trustworthy
PROPERTIES:
1.EFI is a brand that
embodies trust
through every inter-
action it has.
2.EFI products
improve efficiency,
increase productivity
and decrease costs.
3.EFI’s products ensure
improved quality,
speed, flexibility
and reliability.
4.The EFI brand will
always be associated
with pioneering
innovation.
5.EFI offers customers
the opportunity
to implement
integrated solutions.
POSITIONING:
Used by tens of millions of professionals around the world, EFI is the only technology company that creates products and services exclusively focused on helping businesses and enterprises be more successful— from operations through to the bottom line.
SECTION 1: Our brand strategy 5EFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc.
Our brand promise
EFI fuels success.
SECTION 1: Our brand strategyEFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc. 6
Writing style points
The new brand strategy at EFI promotes a writing style that is quick, snappy and dynamic, stemming from our brand platform of being experts in our field who are easy to talk with. In keeping with this direction, we have included a snapshot of the most prevalent writing elements that appear within EFI documents.
A full set of writing guidelines is available on the EFI intranet.
Brand specific
USING THE EFI BRAND IN TEXT
When the brand is referred to in titles or headlines, such as with a Web page menu or brochure cover, set the name in title case.
EFI When the brand is referred to inside body copy, the name must be set with EFI capitalized.
EFI set in text should always
look like this.
Writing characteristics/style
HEADLINE AND SUBHEADS
For headlines and subheads, title case is no longer part of the EFI writing style. All copy excluding proper nouns should be set in sentence case. In addition headlines, subheads and bullets should
• be short, smart and compelling
• follow appropriate punctuation (when necessary, punctuation can be addressed for headlines that require a dramatic effect)
• omit product names as all communication should include a product specific Fuel Cell
The easiest way to access, print and pay Imagine. Create. Print. Flexibility is a label we are comfortable wearing.
Writing constraints with regards to translationU.S. documents that require translations should allow space for additional translated copy (about 1/3 more than what is written in English). Please reference template guidelines on the EFI intranet for appropriate character counts to fulfill this request.
BulletsBullets are meant to be short statements and therefore should not require a peri-od. Bullets should reflect talking points and not complete thoughts. If bullets must be full sentences, all bullets in that section should follow the same structure for consistency.
Bullets should whenever possible
• be partial sentences without end punctuation
• be consistent throughout if they must be punctuated sentences
Bullets should never
• appear as a single item
SECTION 1: Our brand strategyEFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc. 7
Trademarks and boilerplatesEFI trademarks Below is a list of trademarked EFI products . When referring to these products in written brand communication, you must include the required ® or ™ only at the first instance a term appears.
APPSTM
AutoCalTM
Auto-Count®
BalanceTM
*BESTColor®
BioVu®
BioWare®
ColorPASSTM
*ColorproofTM
ColorWise®
Command WorkStation®
CopyNetTM
CretachromTM
CretaprintTM
CretaprinterTM
CretarollerTM
Digital StoreFront®
DocBuilder®
DocBuilder Pro®
DockNetTM
DocStream®
DSFdesign StudioTM
Dynamic WedgeTM
EDOX®
EFITM
Electronics For Imaging®
EntracTM
EPCountTM
EPPhotoTM
EPRegisterTM
EPStatusTM
EstimateTM
ExpressPayTM
Fabrivu®
Fast-4TM
Fiery®
Fiery DrivenTM
Fiery JobFlowTM
Fiery JobMasterTM
Fiery LinkTM
Fiery PrintsTM
Fiery SparkTM
FreeFormTM
HagenTM
Inkware®
InktensityTM
Jetrion®
LapNetTM
LogicTM
MicroPress®
MiniNetTM
OneFlow®
PaceTM
*PhotoXposureTM
PressVu®
PrintcafeTM
PrinterSite®
PrintFlow®
PrintMe®
PrintSmithTM
PrintSmith Site®
PrintStream®
Prograph®
PSITM
PSI FlexoTM
RastekTM
Radius®
*RemoteproofTM
RIP-While-Print®
RIPChipsTM
*ScreenproofTM
SendMeTM
SincrolorTM
SplashTM
Spot-OnTM
UltraPressTM
UltraTexTM
UltraVu®
UV Series 50TM
VisualCalTM
VUTEk®
WebToolsTM
EFI boilerplatePlease include the marketing boilerplate (country specific) followed by the legal boilerplate at the end of all written materials. Preapproved translations of the marketing portion of the boilerplate are available upon request. The small-print legal portion remains in English.
EFI fuels success.We develop breakthrough technologies for the manufacturing of signage, packaging, textiles, ceramic tiles, and personalized documents, with a wide range of printers, inks, digital front ends, and a comprehensive business and production workflow suite that transforms and streamlines the entire production process, increasing your competitiveness and boosting productivity. Visit www.efi.com or call XXX-XXX-XXXX for more information.
Nothing herein should be construed as a warranty in addition to the express warranty statement provided with EFI products and services.
The APPS logo, AutoCal, Auto-Count, Balance, Best, the Best logo, BESTColor, BioVu, BioWare, ColorPASS, Colorproof, ColorWise, Command WorkStation, CopyNet, Cretachrom, Cretaprint, the Cretaprint logo, Cretaprinter, Cretaroller, DockNet, Digital StoreFront, DirectSmile, DocBuilder, DocBuilder Pro, DocStream, DSFdesign Studio, Dynamic Wedge, EDOX, EFI, the EFI logo, Electronics For Imaging, Entrac, EPCount, EPPhoto, EPRegister, EPStatus, Estimate, ExpressPay, Fabrivu, Fast-4, Fiery, the Fiery logo, Fiery Driven, the Fiery Driven logo, Fiery JobFlow, Fiery JobMaster, Fiery Link, Fiery Prints, the Fiery Prints logo, Fiery Spark, FreeForm, Hagen, Inktensity, Inkware, Jetrion, the Jetrion logo, LapNet, Logic, MiniNet, Monarch, MicroPress, OneFlow, Pace, PhotoXposure, Printcafe, PressVu, PrinterSite, PrintFlow, PrintMe, the PrintMe logo, PrintSmith, PrintSmith Site, PrintStream, Print to Win, Prograph, PSI, PSI Flexo, Radius, Rastek, the Rastek logo, Remoteproof, RIPChips, RIP-While-Print, Screenproof, SendMe, Sincrolor, Splash, Spot-On, TrackNet, UltraPress, UltraTex, UltraVu, UV Series 50, VisualCal, VUTEk, the VUTEk logo, and WebTools are trademarks of Electronics For Imaging, Inc. and/or its wholly owned subsidiaries in the U.S. and/or certain other countries.
© 20XX ELECTRONICS FOR IMAGING , Inc. All rights reserved. | WWW.EFI.COM
EFI superscriptsTrademarks have been designated at a specific font-size-to-character ratio.
FONT ABOVE 7.5
Set the superscript to 33.33% of the text point size.
Example®
ExampleTM
FONT BELOW 7.5
Set the superscript to 53% of the text point size.
Example®
ExampleTM
* A registered trademark or trademark of EFI GmbH, not EFI, and must be referenced as such. See boilerplate paragraphs for proper attribution.
logos EFI®
Fiery®
Fiery DrivenTM
Fiery PrintsTM
PrintMeTM
taglines Print to WinTM
Our brand assets and system
8EFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc.
The brand assets are a set of tools unique to EFI. Used together, these assets form a cohesive and rhythmic system, that should be integrated in all EFI brand communication.
9SECTION 2: Our brand assets and systemEFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc.
Prominent EFI brand assets at a glance
THE EFI LOGO
7 steps
5 steps
EFI-Wide
7 steps
5 steps
EFI-Wide
7 st
eps
5 st
eps
EFI-W
ide
7 steps
5 steps
EFI-Wide
7 steps
5 steps
EFI-Wide
7 steps
5 steps
EFI-Wide
7 steps
5 steps
EFI-Wide
7 steps
5 steps
EFI-Wide
7 steps
5 steps
EFI-Wide
7 steps
5 steps
EFI-Wide
7 steps
5 steps
EFI-Wide
7 steps
5 steps
EFI-Wide
7 steps
5 steps
EFI-Wide
7 steps
5 steps
EFI-Wide
7 steps
5 steps
EFI-Wide
THE COLOR PALETTE THE EFI FONT
Museo 700 Italic
Museo 100Museo 100 Italic
Museo 300Museo 300 Italic
EFI IMAGERY
Original - 1pt Shadow Blur - 30% Opacity
Generic Grey Servers/ Controllers/Proo�ng MIS/ERP EFI Fiery Digital Inkjet Mobile ProductsWeb-To-Print/
EcommerceSoftware
THE FUEL CELLS
THE EFI FIERY LOCKUP
Prominent Lockup Configuration using Museo 500 Italic Font (updated 9-26-14)
L5_P.
L1.P.
L8_P.
L12_P
L2_P.
L9_P.
Product Name® Generic Descriptor
Product Name® Generic Descriptor
Product Name® Generic Descriptor
Product Name® Generic Descriptor
Product Name® Generic Descriptor
Product Name® Generic Descriptor
Standard Lockup Configuration using Museo 500 Italic
Product Line Title TM
L5.
L1.
L8.
L12.
L2.
L9.
L6.
L4. Product NameTM
L7.
L11.
L3.
L10.
Product Name®
Generic Descriptor
Product Name®
Generic Descriptor
Product Name®
Generic Descriptor
Product TM
Product Name®
Generic Descriptor
Product NameTM
Generic Descriptor
Product NameTM
Generic Descriptor
Product NameTM
Generic Descriptor
Product NameTM
Generic Descriptor
Product Name®
Generic Descriptor
Standard Lockup Configuration using Museo 500 Italic Font - Color Reversed
Product Line Title TM
L5.
L1.
L8.
L12.
L2.
L9.
L6.
L4. Product NameTM
L7.
L11.
L3.
L10.
Product Name®
Generic Descriptor
Product Name®
Generic Descriptor
Product Name®
Generic Descriptor
Product TM
Product Name®
Generic Descriptor
Product NameTM
Generic Descriptor
Product NameTM
Generic Descriptor
Product NameTM
Generic Descriptor
Product NameTM
Generic Descriptor
Product Name®
Generic Descriptor
THE SUB-BRAND LOCKUPS
Museo 700
10SECTION 2: Our brand assets and systemEFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc.
COVERSHEADERSFOOTERSBACK PAGESBRANDED MATERIALSADVERTISING
The EFI logo
REVERSE STANDARD LOGO
NEWSPRINT1 COLOR APPLICATIONSB/W MARKETINGPHOTOGRAPHY
GRAYSCALE STANDARD LOGO
NEWSPRINT1 COLOR APPLICATIONSB/W MARKETING
Clear spaceA safety barrier equal to the height of the letter “e” in the EFI logo exists on all sides of the logo. Do not allow any nearby type, graphics, imagery or page edges in this space.
Minimum sizeThe minimum size is equal to an “f” with the height of ¼ ” (6.35mm or 1.5 picas).
FULL COLOR STANDARD LOGO LOGO VERSIONS
¼” (6.35mmor 1.5 picas)
The EFI logo is the visual symbol for our company. It expresses the energy and established expertise we bring to all of our work. It has been carefully designed and proportioned and exists only in these standard confi gurations. You must never redraw or alter the logo.
Please see below for the correct and incorrect usage of our logo.
Correct use Incorrect use
DO NOT: stretch, recolor or distort the logo.
DO NOT: place the logo over high-contrast imagery.
DO NOT: change the size relationship between the letterforms in the EFI logo.
DO NOT: rotate the logo.
DO NOT: place the logo over backgrounds that are too dark or too light.
Alitatib usaecae volupit atibus ut inimint, occae non con remque eos alitatib.
sit, occabori restorit volorei cipsum as dempore occae
DO NOT: obstruct the clear space of the logo.
remque eos alitatib.
sit, occabori restorit volorei
11SECTION 2: Our brand assets and systemEFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc.
Using the EFI Fiery logo and EFI partner lockup
The Fiery sub-brand or other company logos often appear in third-party communications. For these instances, a lockup with the EFI logo is available for distribution. Just like with the EFI logo, all the same clear space, minimum size and usage rules must be observed.
STANDARD COLOR LOCKUP
PRODUCTSCOLLATERALSPONSORSHIPSPACKAGING
LOCKUP CONFIGURATIONS
.25X
STANDARD COLOR PARTNER LOCKUP
DUAL COMPANY PROMOTIONAL MATERIALS
PARTNER LOCKUP CONFIGURATIONS
12SECTION 2: Our brand assets and systemEFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc.
EFI color palettes
When creating EFI brand communications, there are three dominant color spectrums that apply to three groups of offerings. There is also a palette assigned to EFI-wide corporate communications.
Please see below for the colors and formulas that apply to your objectives.
EFI-WIDE SUPPORTING COLORS
EFI RED (FIERY RED)
PMS 7408 EU: (ISOcoated) C1 M27 Y96 K0U.S.: (GRACoL) C1 M26 Y97 K0 Adobe RGB R233 G188 B38 | e9bc26
EFI YELLOW ORANGE
PMS 7577 EU: (ISOcoated) C3 M59 Y80 K3U.S.: (GRACoL) C6 M60 Y81 K0Adobe RGB R205 G124 B66 | cd7c42
EFI ORANGE
EFI CRIMSON
PMS 7627 EU: (ISOcoated) C9 M90 Y78 K28U.S.: (GRACoL) C21 M95 Y88 K14Adobe RGB R147 G47 B44 | 932f2c
PMS 032 EU: (ISOcoated) C0 M90 Y74 K0 U.S.: (GRACoL) C0 M89 Y67 K0Adobe RGB R212 G53 B64 | d43540
7 steps
5 steps
EFI-Wide
7 steps
5 steps
EFI-Wide
7 steps
5 steps
EFI-Wide
7 steps
5 steps
EFI-Wide
EFI PRINT TECHNOLOGY PRODUCTS SPECTRUM
PMS 7670 EU: (ISOcoated) C75 M72 Y6 K6U.S.: (GRACoL) C77 M74 Y6 K0Adobe RGB R87 G81 B145 | 575191
EFI PURPLE
PMS 7655 EU: (ISOcoated) 38 72 6 5U.S.: (GRACoL) 39 74 8 0Adobe RGB R147 G90 B145 | 935a91
EFI VIOLET
PMS 7682 EU: (ISOcoated) C63 M41 Y7 K4U.S.: (GRACoL) C65 M42 Y7 K0Adobe RGB R114 G133 B180 | 7285b4
EFI LIGHT BLUE
PMS 325 EU: (ISOcoated) C58 M0 Y28 K0U.S.: (GRACoL) C58 M0 Y25 K0Adobe RGB R138 G202 199 | 8acac7
EFI TURQUOISE
EFI PRINTERS AND INKSPRODUCTS SPECTRUM
7 steps
5 steps
EFI-Wide
7 steps
5 steps
EFI-Wide
7 steps
5 steps
EFI-Wide
7 steps
5 steps
EFI-Wide7 steps
5 steps
EFI-Wide
PMS 374 EU: (ISOcoated) 32 0 72 0U.S.: (GRACoL) 28 0 69 0Adobe RGB R206 G231 B114 | cee772
EFI GREEN
7 steps
5 steps
EFI-Wide
PMS 394 EU: (ISOcoated) 12 0 85 0U.S.: (GRACoL) 10 0 84 0Adobe RGB R236 G229 B76 | ece54c
EFI YELLOW GREEN
7 steps
5 steps
EFI-Wide
EFI SERVICES AND SUPPORTSPECTRUM
PMS 7734 EU: (ISOcoated) C78 M28 Y75 K43U.S.: (GRACoL) C82 M36 Y82 K30Adobe RGB R64 G96 B97 | 406061
EFI FOREST
7 steps
5 steps
EFI-Wide
PMS 7490 EU: (ISOcoated) C54 M12 Y80 K19U.S.: (GRACoL) C60 M22 Y86 K5Adobe RGB R126 G150 B79 | 7e964f
EFI OLIVE
Also availableExample products:
• All Fiery products (Command Workstation, Color Profiler Suite, digital front ends, proServer, etc.)
• All productivity software products (Pace, Monarch, Digital StoreFront, PrintFlow, etc.)
Example products:
• Wide format
• Superwide format
• Jetrion
• Cretaprint
• Inks
• Fiery proServer when in Inkjet materials
Example services:
• All training and service plans
• EFI educational services
• EFI professional services
• One EFI support
For data, tables and infographics, these colors may be used in addition to your group’s color spectrum.
EFI BLUE
7 steps
5 steps
EFI-Wide
EFI MACHINE GRAY
7 steps
5 steps
EFI-Wide
EFI MONITOR GRAY
7 steps
5 steps
EFI-Wide
EFI OLIVE
EFI RED
7 steps
5 steps
EFI-Wide
EFI ORANGE
7 steps
5 steps
EFI-Wide
EFI VIOLET
7 steps
5 steps
EFI-Wide
EFI TURQUOISE
7 steps
5 steps
EFI-Wide
EFI YELLOW GREEN
7 steps
5 steps
EFI-Wide
EFI BLUE
EFI MACHINE GRAY
EFI MONITOR GRAY
PMS Cool Gray 1 EU: (ISOcoated) C16 M12 Y14 K1U.S.: (GRACoL) C15 M12 Y13 K0Adobe RGB R217 G215 B213 | d9d7d5
PMS Cool GrayEU: (ISOcoated) 56 46 41 33U.S.: (GRACoL) 58 49 44 26Adobe RGB R100 G100 B104 | 646468
EFI-WIDE COLORS
7 steps
5 steps
EFI-Wide
7 steps
5 steps
EFI-Wide
7 steps
5 steps
EFI-Wide
PMS 287 EU: (ISOcoated) C100 M83 Y1 K7U.S.: (GRACoL) C100 M87 Y27 K5Adobe RGB R0 G50 B131 | 003283
7 steps
5 steps
EFI-Wide
13SECTION 2: Our brand assets and systemEFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc.
ADDITIONAL MUSEO STYLES OF MUSEO FOR LIMITED USE
Museo 900
Museo 500SUB-BRAND LOCKUPSSOME SUBHEADSCALLOUTS
VERY LARGE HEADLINESSUBHEADSCALLOUTS
EMPHASIS SOME SUBHEADS
EMPHASIS ARTICLE TITLES Museo 900 Italic
Museo 500 Italic
Our typeface
Museo 700Museo 700 Italic
PREFERRED
DEFAULT TYPEFACE FOR LIMITED FONT CAPABILITIES
Georgia RegularGeorgia Italic
Museo 100Museo 100 Italic
Museo 300Museo 300 Italic
HEADLINESSUBHEADSCALLOUTSLARGER BODY COPY
SOME HEADLINESSUBHEADSEYEBROWS OR KICKERS CAPTIONS
BODY COPYSMALL PRINTTAGLINESVERY SMALL TEXT
EMPHASISSUBHEADS
EMPHASIS SUBHEADS
EMPHASIS SUBHEADS
LETTER BODY COPY DEFAULT HTMLTECHNICAL PRINTS
EMPHASIS SUBHEADS
Use these only for special printing, odd size issues, legibility issues and special proprietary considerations
Museo
The typeface that is used on all EFI documents is an ownable and pervasive tool that conveys our unique brand personality. Museo type should be used on all brand communications and should now be loaded on most EFI computers.
14SECTION 2: Our brand assets and systemEFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc.
WORKPLACE SUCCESS
Living imagery
STUNNING RESULTS
PREPRESS CENTRALIZED PRODUCTION PRODUCTION
PDF production workflow solution, maximizes throughput and
automates color and B/W workflows.Optimizes the throughput
of print engines.
MAKE-READYVisual, Intuitive and
interactive document imposition tools.
MAKE-READYAdvanced make-ready
including tab design, page numbering, scanning and powerful late-stage
editing features.
PREPRESS WORKFLOWAUTOMATION
Browser-based PDFworkflow automation
for a-single Fiery or a multi-Fiery environment.
PREPRESS WORKFLOW
FieryJobMaster
MAKE-READY
FieryJobMaster
FieryImpose
EFI FieryCentral
Original - 1pt Shadow Blur - 30% Opacity
Generic Grey Servers/ Controllers/Proo�ng MIS/ERP EFI Fiery Digital Inkjet Mobile ProductsWeb-To-Print/
EcommerceSoftware
Original - 1pt Shadow Blur - 30% Opacity
Generic Grey Servers/ Controllers/Proo�ng MIS/ERP EFI Fiery Digital Inkjet Mobile ProductsWeb-To-Print/
EcommerceSoftware
GENERIC IMAGERYSPECIFIC PRODUCT IMAGERY
Original - 1pt Shadow Blur - 25% Opacity
DATA VISUALIZATION
Web to Print MIS Prepress Makeready
Output ManagementVDP
Web to Print MIS Prepress Makeready
Output ManagementVDP
ApproachWhen selecting an image, EFI now chooses subjects based on the objective of the piece they are placed in and the words written in the headlines. Our approach avoids metaphors or ambiguity whenever possible. How the image will be used in diff erent applications (brochure, HTML banner, landscape or portrait) is always considered from the outset.
Creative directionBeneath the objective, EFI has a distinct image style that is specifi c to the brand promise and personality. Photographs should all be iconic and memorable. Products should be shown in action, while scenes should portray stunning, colorful, successful results of our products in real-world settings. Most important, EFI photography is honest—not posed or utilizing special eff ects. It portrays diverse people naturally at ease in front of the camera.
Illustrations are carefully curated by the marketing communications team and exist as part of a library.
FocusBackgrounds, location and objects are of secondary importance to the focal point or subject. Environments are always uncluttered and vibrant.
The approach, creative direction and focus of all EFI images is now standardized to refl ect our brand strategy. There is a singular approach to all photography and illustration.
15SECTION 2: Our brand assets and systemEFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc.
Born from our brand promise of fueling success and inspired by our world leadership in color, the EFI Fuel Cells are organic graphic expressions that underscore the power of EFI.
The EFI Fuel Cells exist as an illustrative language for EFI and as uniform organizing elements for sub-brands in the form of uneditable “lockups.”This preset library of artwork will fi t into any media. Their fl exibility (shown rudimentarily below) forms the brand identity system for EFI.
The EFI Fuel Cells and their fl exibility
Prominent Lockup Configuration using Museo 500 Italic Font (updated 9-26-14)
L5_P.
L1.P.
L8_P.
L12_P
L2_P.
L9_P.
Product Name® Generic Descriptor
Product Name® Generic Descriptor
Product Name® Generic Descriptor
Product Name® Generic Descriptor
Product Name® Generic Descriptor
Product Name® Generic Descriptor
Standard Lockup Configuration using Museo 500 Italic Font - Color Reversed
Product Line Title TM
L5.
L1.
L8.
L12.
L2.
L9.
L6.
L4. Product NameTM
L7.
L11.
L3.
L10.
Product Name®
Generic Descriptor
Product Name®
Generic Descriptor
Product Name®
Generic Descriptor
Product TM
Product Name®
Generic Descriptor
Product NameTM
Generic Descriptor
Product NameTM
Generic Descriptor
Product NameTM
Generic Descriptor
Product NameTM
Generic Descriptor
Product Name®
Generic Descriptor
MID-VOLUME
Standard Sub-brand Lockup Configuration using Museo 500 Italic Font
Product Line Title TM
L5.
L1.
L8.
L12.
L2.
L9.
L6.
L4. Product NameTM
L7.
L11.
L3.
L10.
Product Name®
Generic Descriptor
Product Name®
Generic Descriptor
Product Name®
Generic Descriptor
Product Name®
Generic Descriptor
Product NameTM
Generic Descriptor
Product NameTM
Generic Descriptor
Product NameTM
Generic Descriptor
Product NameTM
Generic Descriptor
Product Name®
Generic Descriptor
Product Name®
Generic Descriptor
Prominent Lockup Configuration using Museo 500 Italic Font (updated 9-26-14)
L5_P.
L1.P.
L8_P.
L12_P
L2_P.
L9_P.
Product Name® Generic Descriptor
Product Name® Generic Descriptor
Product Name® Generic Descriptor
Product Name® Generic Descriptor
Product Name® Generic Descriptor
Product Name® Generic Descriptor
AS A HERO
Standard Sub-brand Lockup Configuration using Museo 500 Italic Font
Product Line Title TM
L5.
L1.
L8.
L12.
L2.
L9.
L6.
L4. Product NameTM
L7.
L11.
L3.
L10.
Product Name®
Generic Descriptor
Product Name®
Generic Descriptor
Product Name®
Generic Descriptor
Product Name®
Generic Descriptor
Product NameTM
Generic Descriptor
Product NameTM
Generic Descriptor
Product NameTM
Generic Descriptor
Product NameTM
Generic Descriptor
Product Name®
Generic Descriptor
Product Name®
Generic Descriptor
AS A SMALL SIGNATURE SMALL AND REVERSED OUT FROM AN IMAGE
EFI SUB-BRAND LOCKUPS
MID-VOLUME AND REVERSED OUT FROM AN IMAGE
MID-VOLUME HIGHLIGHTING A SMALL IMAGE
AS ICONOGRAPHY OR DATAAS A HEADER OR FOOTER
THE FUEL CELLS
can be applied
can be applied
16SECTION 2: Our brand assets and systemEFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc.
The EFI sub-brand lockups
Prominent Lockup Configuration using Museo 500 Italic Font (updated 9-26-14)
L5_P.
L1.P.
L8_P.
L12_P
L2_P.
L9_P.
Product Name® Generic Descriptor
Product Name® Generic Descriptor
Product Name® Generic Descriptor
Product Name® Generic Descriptor
Product Name® Generic Descriptor
Product Name® Generic Descriptor
2. PROMINENT COLOR LOCKUP—PRINTERS AND INKS GROUP
1. STANDARD COLOR LOCKUP— PRINTERS AND INKS GROUP
DATA SHEETSREFERENCE GUIDESSMALL APPLICATIONSDIGITAL HEADERSFORMS
BROCHURESPACKAGINGTRADE SHOWSPRODUCTS
2 Line Lockup®
without Descriptor
2 Line Lockup®
Generic Descriptor
1 Line Lockup®
3. ELONGATED PROMINENT COLOR LOCKUP—PRINTERS AND INKS GROUP
BROCHURESPHOTOGRAPHSTRADE SHOWSHEADERSFOOTERSBACK PAGES
Product NameTM
Generic Descriptor
Clear space
LOCKUP CONFIGURATIONS
Minimum size
¼” (6.35mmor 1.5 picas)
Standard Sub-brand Lockup Configuration using Museo 500 Italic Font
Product Line Title TM
L5.
L1.
L8.
L12.
L2.
L9.
L6.
L4. Product NameTM
L7.
L11.
L3.
L10.
Product Name®
Generic Descriptor
Product Name®
Generic Descriptor
Product Name®
Generic Descriptor
Product Name®
Generic Descriptor
Product NameTM
Generic Descriptor
Product NameTM
Generic Descriptor
Product NameTM
Generic Descriptor
Product NameTM
Generic Descriptor
Product Name®
Generic Descriptor
Product Name®
Generic Descriptor
Standard Sub-brand Lockup Configuration using Museo 500 Italic Font
Product Line Title TM
L5.
L1.
L8.
L12.
L2.
L9.
L6.
L4. Product NameTM
L7.
L11.
L3.
L10.
Product Name®
Generic Descriptor
Product Name®
Generic Descriptor
Product Name®
Generic Descriptor
Product Name®
Generic Descriptor
Product NameTM
Generic Descriptor
Product NameTM
Generic Descriptor
Product NameTM
Generic Descriptor
Product NameTM
Generic Descriptor
Product Name®
Generic Descriptor
Product Name®
Generic Descriptor
All products in the EFI organization will have a sub-brand lockup created for use in promotional brand communication. There is a library of lockups to choose from that contain at least three configurations of sub-brand Fuel Cell artwork. Like the EFI logo, they should not be altered. Upon request new lockups can be created to fulfill your promotional needs.
EFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc.
Our brand system in action
17
EFI communications are created using our brand assets and system. This section will include a variety of marketing collateral. These are examples of how the combination of a solid brand strategy, tight templates, inspired briefs and talented communicators can work together to fuel success.
We will also provide key information for accessing and setting up select communication files.
18SECTION 3: Our brand system in actionEFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc. 18
EFI-WIDE COPORATE BROCHURES
The EFI brand system in action
SUB-BRANDED PRODUCT BROCHURES FOR PRINT TECHNOLOGY GROUP
SUB-BRANDED PRODUCT BROCHURES FOR PRINTERS AND INKS GROUP
WHITE PAPERS
DATA SHEETS
CASE STUDIES
19SECTION 3: Our brand system in actionEFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc. 19
Your EFI Microsoft Word templates
Each EFI group of off erings has a selection of templates ranging from single technical sheets and guidebooks to generic EFI pieces.
To fi nd, load and use your templates, simply follow these steps:
1. Ensure Museo font is installed on your computer.
2. Access your desired template using the special menu fi les.
3. Find features within your template, such as
• style palettes
• column fl ow
• header and footer info
• auto features for new pages, tables of contents, and headers
• your preset color palette
For a detailed description of each function and feature available to you with these templates, please refer to the intranet’s EFI Word Templates Quick Guide available at
http://info-new.efi .com/departments/marketing/Stationery/EFI_Word_Templates_0714.zip
INSTALLATION GUIDESTECH NOTES AND TICKERS
GUIDEBOOKS
US Word Templates: Typical EFI-wide page with live text capability (design intent)
EFI-WIDE TECH NOTE (2 COLUMN)EFI-WIDE TECH NOTE (1 COLUMN)
TECH NOTE
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Dealing with optical brighteners in paper stock—to cut or not to cut UV light in color profi ling?
5 The Integrated C75 Server requires an additional PC for SIQA but does not require extra network hardware and cables, and is supported through the single IP connection.
6 Calibration integrates with the ILS on the J75 Press.
7 Included with the Graphic Arts Package, Premium Edition option.
Enabled printer = Licensed printer
In PrintMe Mobile, enabling a printer consumes one license. This is illustrated in the graphic below.
Enabling printers from PrintMe Mobile dashboard
Secure Release print queue does not consume a license
• Maximize ink yield for lower total cost of ownership with digital imaging technology and ink delivery system.
• Minimize downtime, waste and loss potential with sophisticated warning and detection systems.
• Accommodate more versioning and localization on short, medium and long runs with digital UV technology.
• Run multiple jobs at once with multi-queue functionality, eliminating the need to rip larger layout fi les.
• Enable continuous shifts with its rugged, industrial design that makes it suitable for 24/7 operation.
• Integration ready with native JDF connectivity to EFI Web-to-Print and MIS/ERP solutions.
TECH NOTE
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What is “UV”?
The human eye is capable of seeing visible wave-lengths of light from 400 nanometers (nm) (violet) to 780 nM (red). Wavelengths shorter than 400 nm are in the ultraviolet, or UV spectrum. Wavelengths longer than 780 nm fall into the infrared (IR) portion of the spectrum. The eye cannot see UV or IR wavelengths - but UV light can infl uence the appearance of printed material. This is because UV light causes certain chem-ical compounds that may be used in printing substrates to fl uoresce, or “glow”. These chemicals are called Opti-cal Brightening Agents (OBAs) and if they are present in a paper it is best to make color measurements that are used to make printer profi les with a device that fi lters out the brightening e� ect. This is done with a UV fi lter in the instrument. The EFI ES-1000 UV device has such fi ltration.
What else is there?
There are also spectrophotometers available without a UV Filter, notably the ES-1000. The “non-UVCut” ES-1000 includes UV wavelengths in the measurements it makes. This type of device may also be referred to as “non-UV”, unfi ltered, or UV-included since the UV infl u-ence is included in the measurements. Why would such a device be desirable? The answer goes back to the
amount of OBAs in the paper being profi led. For papers without OBAs it is not desirable to profi le with a UV-cut instrument. In most cases for digital printing UV-cut measurements are preferred unless very high quality paper is being used or if the print will be approved in light with a UV component.
The New EFI ES-2000 Spectrophotometer
The new EFI ES-2000 device provides UV or non-UV measurements to Color Profi ler Suite 4.0 so that any type of substrate can be profi led for any viewing condi-tion. Thus the customer will be able to use one device for all their needs. For calibration and re-calibration, the ES-2000 correlates with the current ES-1000 UV and non-UV devices so that existing calibrations can still be maintained.
Summary
The table below summarizes the optimum use of the current ES-1000 UV and ES-1000 non-UV devices and shows how the single ES-2000 device can be used in both environments for accurate color profi ling.
HOST AND PRINTERS
ES-1000 UV
ES-1000 non-UV
ES-2000
Eliminates UV
Includes UV
• M0 includes UV
• M1 includes UV
• M2 eliminates UV
High-OBA paper
Low-OBA paper
All
Cutting UV prevents prints from looking too yellow
No cutting UV prevents prints from looking too blue
• M0 includes UV
• M1 includes UV
• M2 eliminates UV
• D50 per ISO 3664:2000
• Commercial lighting
• D50 per ISO 3664:2009
• O� ce Fluorescent
All
VIEWING ENVIRONMENTIMPACTBEST FOR PROFILINGMEASUREMENTDEVICE
Maximizes productivity and automates workfl ows
US Word Templates: Typical sub-branded page with live text capability (design intent)
SUB-BRANDED INSTALLATION CHECKLIST (ALTERNATE GRAY COLOR)
INSTALLATION CHECKLIST
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HOST AND PRINTERS
Identify computer(s) with Microsoft Windows Server 2008 R2 or 2003, Windows 7 Ultimate or Professional, Windows XP Service Pack 3 (32-bit only) (VM ok to host the PrintMe Mobile software).
See Installation and Administration Guide, “System Requirements”
Mobile Print Landscape
Ensure the host machine(s) can ping all target network printers
Planned number of PrintMe Mobile installations:____
See Installation and Administration Guide, “Confi guration examples”
Gather the names of printers to be supported.
Printer names:
Identify and assign the appropriate person to load print drivers on EFI PrintMe Mobile host machine
Print drivers have been installed on EFI PrintMe Mobile host machine.
Administrator’s name:
Identify the SMTP server name, security type, user name, and password for email notifi cations.
SMTP or Exchange server name:
Security type:
WI-FI AND EMAIL PRINTING
Plan to print via email? See Installation and Administration Guide, “System Requirements”
Plan to print via Wi-Fi from iOS & Android devices? See Installation and Administration Guide, “Check subnets”
If your users will be printing Microsoft O� ce documents
Print drivers have been installed on EFI PrintMe Mobile host machine.
Install Microsoft O� ce 2007 (32-bit) or O� ce 2010 (32-bit). Apply all Service Packs.
Install 2007 Microsoft O� ce Add-in: Microsoft Save as PDF.
Maximizes productivity and automates workfl ows
EFI Sub-brandTM Product NameGeneric Descriptor
Overview
This checklist will help you prepare and collect the necessary information you will need for a fast and easy installation of the EFI PrintMe Mobile software. This document is intended for administrators & planners responsible for deploying mobile solutions on the company network.
Type justifi es
right
GENERIC SHEETS PRODUCT MANUALS
20SECTION 3: Our brand system in actionEFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc. 20
Our Microsoft PowerPoint templatesAs with Word templates, PowerPoint templates exist for the sole purpose of assisting EFI employees in creating presentations. They come loaded with preset artwork and logos and utilize the Georgia default typeface.
SECTION DIVIDER PAGE
INSIDE PAGE WITH IMAGE
INSIDE PAGE
21APPENDIX: Where to find everything 21EFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc. 2121
EFI INTRANET:
http://info-new.efi.com/departments/marketing/index.asp
EMAIL SIGNATURES:
http://info-new.efi.com/departments/marketing/signatures.asp
FONTS AND HOW TO INSTALL:
http://info-new.efi.com/departments/marketing/branding/fonts.asp
LOGOS:
http://info-new.efi.com/departments/marketing/logos.asp
WORD TEMPLATES:
http://info-new.efi.com/departments/marketing/WordTemplates2015.asp
Where to findeverything
POWERPOINT TEMPLATES:
http://info-new.efi.com/departments/marketing/PPT.asp
EFI TRADEMARKS:
http://info-new.efi.com/departments/marketing/trademarks.asp
ICONS:
http://info-new.efi.com/departments/marketing/EFI_Logos/EFI-ICONS-OCT14.zip
COLOR MANAGEMENT AND PDF CREATION:
http://info-new.efi.com/departments/marketing/EFI_ColourManagement_and_PDF_Creation_2015.zip
Many of the resources and files mentioned in this guide can be found at the locations listed below. For guidance with formats and appropriate files not shown here please contact Lesley Waters or Holly O’Rourke with any questions.
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