efi brand guidelines

SEPTEMBER, 2015

EFI Brand Guidelines Abridged Edition

What’s inside:Our brand strategy 3

Our brand platform 4

Our brand promise 5

Writing style points 6

Trademarks and boilerplates 7

Our brand assets and system 8

The EFI logo 10

Using the EFI Fiery® logo and EFI partner lockup 11

EFI color palettes 12

Our typeface 13

Living imagery 14

The EFI Fuel Cells 15

The EFI sub-brand lockups 16

Our brand system in action 17

The system in action 18

Our Microsoft Word templates 19

Our Microsoft PowerPoint templates 20

Where to find everything 21

Welcome!Today, EFITM is more successful and exciting than ever. As always, the EFI brand is defined by our commitment to our customers and to each other. That’s why each of us shares the critical responsibility of creating and protecting the EFI brand. We’ve developed these abridged brand guidelines to help us all achieve these goals together. This guide shows you the tools and system that communicators use around the world to convey our unique EFI brand strategy.

This is a living document. Please contact Lesley Waters or Holly O’Rourke with any questions.

EFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc.

3EFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc.

Our brand strategy

SECTION 1: Our brand strategyEFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc. 4

The EFI brand platform is the foundation upon which our brand is built and serves as an aspirational guide for all of our communication. It is a roadmap that guides consistency in all of our brand touchpoints, whether among ourselves or with the world.

Our brand platform at a glance

PROMISE:

EFI fuels success.

PRINCIPLES:

1. We are one EFI. Always.

2. Our customers’ success is our success.

3. We are committed to product excellence.

4. Our future is built on integrated solutions.

PERSONALITY:

Expert

Sophisticated

A truth-speaker

Easy to talk with

Trustworthy

PROPERTIES:

1.EFI is a brand that

embodies trust

through every inter-

action it has.

2.EFI products

improve efficiency,

increase productivity

and decrease costs.

3.EFI’s products ensure

improved quality,

speed, flexibility

and reliability.

4.The EFI brand will

always be associated

with pioneering

innovation.

5.EFI offers customers

the opportunity

to implement

integrated solutions.

POSITIONING:

Used by tens of millions of professionals around the world, EFI is the only technology company that creates products and services exclusively focused on helping businesses and enterprises be more successful— from operations through to the bottom line.

SECTION 1: Our brand strategy 5EFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc.

Our brand promise

EFI fuels success.


Writing style points

The new brand strategy at EFI promotes a writing style that is quick, snappy and dynamic, stemming from our brand platform of being experts in our field who are easy to talk with. In keeping with this direction, we have included a snapshot of the most prevalent writing elements that appear within EFI documents.

A full set of writing guidelines is available on the EFI intranet.

Brand specific

USING THE EFI BRAND IN TEXT

When the brand is referred to in titles or headlines, such as with a Web page menu or brochure cover, set the name in title case.

EFI When the brand is referred to inside body copy, the name must be set with EFI capitalized.

EFI set in text should always

look like this.

Writing characteristics/style

HEADLINE AND SUBHEADS

For headlines and subheads, title case is no longer part of the EFI writing style. All copy excluding proper nouns should be set in sentence case. In addition headlines, subheads and bullets should

• be short, smart and compelling

• follow appropriate punctuation (when necessary, punctuation can be addressed for headlines that require a dramatic effect)

• omit product names as all communication should include a product specific Fuel Cell

The easiest way to access, print and pay Imagine. Create. Print. Flexibility is a label we are comfortable wearing.

Writing constraints with regards to translationU.S. documents that require translations should allow space for additional translated copy (about 1/3 more than what is written in English). Please reference template guidelines on the EFI intranet for appropriate character counts to fulfill this request.

BulletsBullets are meant to be short statements and therefore should not require a peri-od. Bullets should reflect talking points and not complete thoughts. If bullets must be full sentences, all bullets in that section should follow the same structure for consistency.

Bullets should whenever possible

• be partial sentences without end punctuation

• be consistent throughout if they must be punctuated sentences

Bullets should never

• appear as a single item


Trademarks and boilerplatesEFI trademarks Below is a list of trademarked EFI products . When referring to these products in written brand communication, you must include the required ® or ™ only at the first instance a term appears.

APPSTM

AutoCalTM

Auto-Count®

BalanceTM

*BESTColor®

BioVu®

BioWare®

ColorPASSTM

*ColorproofTM

ColorWise®

Command WorkStation®

CopyNetTM

CretachromTM

CretaprintTM

CretaprinterTM

CretarollerTM

Digital StoreFront®

DocBuilder®

DocBuilder Pro®

DockNetTM

DocStream®

DSFdesign StudioTM

Dynamic WedgeTM

EDOX®

EFITM

Electronics For Imaging®

EntracTM

EPCountTM

EPPhotoTM

EPRegisterTM

EPStatusTM

EstimateTM

ExpressPayTM

Fabrivu®

Fast-4TM

Fiery®

Fiery DrivenTM

Fiery JobFlowTM

Fiery JobMasterTM

Fiery LinkTM

Fiery PrintsTM

Fiery SparkTM

FreeFormTM

HagenTM

Inkware®

InktensityTM

Jetrion®

LapNetTM

LogicTM

MicroPress®

MiniNetTM

OneFlow®

PaceTM

*PhotoXposureTM

PressVu®

PrintcafeTM

PrinterSite®

PrintFlow®

PrintMe®

PrintSmithTM

PrintSmith Site®

PrintStream®

Prograph®

PSITM

PSI FlexoTM

RastekTM

Radius®

*RemoteproofTM

RIP-While-Print®

RIPChipsTM

*ScreenproofTM

SendMeTM

SincrolorTM

SplashTM

Spot-OnTM

UltraPressTM

UltraTexTM

UltraVu®

UV Series 50TM

VisualCalTM

VUTEk®

WebToolsTM

EFI boilerplatePlease include the marketing boilerplate (country specific) followed by the legal boilerplate at the end of all written materials. Preapproved translations of the marketing portion of the boilerplate are available upon request. The small-print legal portion remains in English.

EFI fuels success.We develop breakthrough technologies for the manufacturing of signage, packaging, textiles, ceramic tiles, and personalized documents, with a wide range of printers, inks, digital front ends, and a comprehensive business and production workflow suite that transforms and streamlines the entire production process, increasing your competitiveness and boosting productivity. Visit www.efi.com or call XXX-XXX-XXXX for more information.

Nothing herein should be construed as a warranty in addition to the express warranty statement provided with EFI products and services.

The APPS logo, AutoCal, Auto-Count, Balance, Best, the Best logo, BESTColor, BioVu, BioWare, ColorPASS, Colorproof, ColorWise, Command WorkStation, CopyNet, Cretachrom, Cretaprint, the Cretaprint logo, Cretaprinter, Cretaroller, DockNet, Digital StoreFront, DirectSmile, DocBuilder, DocBuilder Pro, DocStream, DSFdesign Studio, Dynamic Wedge, EDOX, EFI, the EFI logo, Electronics For Imaging, Entrac, EPCount, EPPhoto, EPRegister, EPStatus, Estimate, ExpressPay, Fabrivu, Fast-4, Fiery, the Fiery logo, Fiery Driven, the Fiery Driven logo, Fiery JobFlow, Fiery JobMaster, Fiery Link, Fiery Prints, the Fiery Prints logo, Fiery Spark, FreeForm, Hagen, Inktensity, Inkware, Jetrion, the Jetrion logo, LapNet, Logic, MiniNet, Monarch, MicroPress, OneFlow, Pace, PhotoXposure, Printcafe, PressVu, PrinterSite, PrintFlow, PrintMe, the PrintMe logo, PrintSmith, PrintSmith Site, PrintStream, Print to Win, Prograph, PSI, PSI Flexo, Radius, Rastek, the Rastek logo, Remoteproof, RIPChips, RIP-While-Print, Screenproof, SendMe, Sincrolor, Splash, Spot-On, TrackNet, UltraPress, UltraTex, UltraVu, UV Series 50, VisualCal, VUTEk, the VUTEk logo, and WebTools are trademarks of Electronics For Imaging, Inc. and/or its wholly owned subsidiaries in the U.S. and/or certain other countries.

© 20XX ELECTRONICS FOR IMAGING , Inc. All rights reserved. | WWW.EFI.COM

EFI superscriptsTrademarks have been designated at a specific font-size-to-character ratio.

FONT ABOVE 7.5

Set the superscript to 33.33% of the text point size.

Example®

ExampleTM

FONT BELOW 7.5

Set the superscript to 53% of the text point size.

Example®

ExampleTM

* A registered trademark or trademark of EFI GmbH, not EFI, and must be referenced as such. See boilerplate paragraphs for proper attribution.

logos EFI®

Fiery®

Fiery DrivenTM

Fiery PrintsTM

PrintMeTM

taglines Print to WinTM

Our brand assets and system

8EFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc.

The brand assets are a set of tools unique to EFI. Used together, these assets form a cohesive and rhythmic system, that should be integrated in all EFI brand communication.

9SECTION 2: Our brand assets and systemEFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc.

Prominent EFI brand assets at a glance

THE EFI LOGO

7 steps

5 steps

EFI-Wide

7 steps

5 steps

EFI-Wide

7 st

eps

5 st

eps

EFI-W

ide

7 steps

5 steps

EFI-Wide

7 steps

5 steps

EFI-Wide

7 steps

5 steps

EFI-Wide

7 steps

5 steps

EFI-Wide

7 steps

5 steps

EFI-Wide

7 steps

5 steps

EFI-Wide

7 steps

5 steps

EFI-Wide

7 steps

5 steps

EFI-Wide

7 steps

5 steps

EFI-Wide

7 steps

5 steps

EFI-Wide

7 steps

5 steps

EFI-Wide

7 steps

5 steps

EFI-Wide

THE COLOR PALETTE THE EFI FONT

Museo 700 Italic

Museo 100Museo 100 Italic


EFI IMAGERY

Original - 1pt Shadow Blur - 30% Opacity

Generic Grey Servers/ Controllers/Proo�ng MIS/ERP EFI Fiery Digital Inkjet Mobile ProductsWeb-To-Print/

EcommerceSoftware

THE FUEL CELLS

THE EFI FIERY LOCKUP

Prominent Lockup Configuration using Museo 500 Italic Font (updated 9-26-14)

L5_P.

L1.P.

L8_P.

L12_P

L2_P.

L9_P.

Product Name® Generic Descriptor






Standard Lockup Configuration using Museo 500 Italic

Product Line Title TM

L5.

L1.

L8.

L12.

L2.

L9.

L6.

L4. Product NameTM

L7.

L11.

L3.

L10.

Product Name®

Generic Descriptor

Product Name®

Generic Descriptor

Product Name®

Generic Descriptor

Product TM

Product Name®

Generic Descriptor

Product NameTM

Generic Descriptor

Product NameTM

Generic Descriptor

Product NameTM

Generic Descriptor

Product NameTM

Generic Descriptor

Product Name®

Generic Descriptor

Standard Lockup Configuration using Museo 500 Italic Font - Color Reversed


L5.

L1.

L8.

L12.

L2.

L9.

L6.

L4. Product NameTM

L7.

L11.

L3.

L10.

Product Name®

Generic Descriptor

Product Name®

Generic Descriptor

Product Name®

Generic Descriptor

Product TM

Product Name®

Generic Descriptor

Product NameTM

Generic Descriptor

Product NameTM

Generic Descriptor

Product NameTM

Generic Descriptor

Product NameTM

Generic Descriptor

Product Name®

Generic Descriptor

THE SUB-BRAND LOCKUPS

Museo 700


COVERSHEADERSFOOTERSBACK PAGESBRANDED MATERIALSADVERTISING

The EFI logo

REVERSE STANDARD LOGO

NEWSPRINT1 COLOR APPLICATIONSB/W MARKETINGPHOTOGRAPHY

GRAYSCALE STANDARD LOGO

NEWSPRINT1 COLOR APPLICATIONSB/W MARKETING

Clear spaceA safety barrier equal to the height of the letter “e” in the EFI logo exists on all sides of the logo. Do not allow any nearby type, graphics, imagery or page edges in this space.

Minimum sizeThe minimum size is equal to an “f” with the height of ¼ ” (6.35mm or 1.5 picas).

FULL COLOR STANDARD LOGO LOGO VERSIONS

¼” (6.35mmor 1.5 picas)

The EFI logo is the visual symbol for our company. It expresses the energy and established expertise we bring to all of our work. It has been carefully designed and proportioned and exists only in these standard confi gurations. You must never redraw or alter the logo.

Please see below for the correct and incorrect usage of our logo.

Correct use Incorrect use

DO NOT: stretch, recolor or distort the logo.

DO NOT: place the logo over high-contrast imagery.

DO NOT: change the size relationship between the letterforms in the EFI logo.

DO NOT: rotate the logo.

DO NOT: place the logo over backgrounds that are too dark or too light.

Alitatib usaecae volupit atibus ut inimint, occae non con remque eos alitatib.

sit, occabori restorit volorei cipsum as dempore occae

DO NOT: obstruct the clear space of the logo.

remque eos alitatib.

sit, occabori restorit volorei


Using the EFI Fiery logo and EFI partner lockup

The Fiery sub-brand or other company logos often appear in third-party communications. For these instances, a lockup with the EFI logo is available for distribution. Just like with the EFI logo, all the same clear space, minimum size and usage rules must be observed.

STANDARD COLOR LOCKUP

PRODUCTSCOLLATERALSPONSORSHIPSPACKAGING

LOCKUP CONFIGURATIONS

.25X

STANDARD COLOR PARTNER LOCKUP

DUAL COMPANY PROMOTIONAL MATERIALS

PARTNER LOCKUP CONFIGURATIONS


EFI color palettes

When creating EFI brand communications, there are three dominant color spectrums that apply to three groups of offerings. There is also a palette assigned to EFI-wide corporate communications.

Please see below for the colors and formulas that apply to your objectives.

EFI-WIDE SUPPORTING COLORS

EFI RED (FIERY RED)

PMS 7408 EU: (ISOcoated) C1 M27 Y96 K0U.S.: (GRACoL) C1 M26 Y97 K0 Adobe RGB R233 G188 B38 | e9bc26

EFI YELLOW ORANGE

PMS 7577 EU: (ISOcoated) C3 M59 Y80 K3U.S.: (GRACoL) C6 M60 Y81 K0Adobe RGB R205 G124 B66 | cd7c42

EFI ORANGE

EFI CRIMSON

PMS 7627 EU: (ISOcoated) C9 M90 Y78 K28U.S.: (GRACoL) C21 M95 Y88 K14Adobe RGB R147 G47 B44 | 932f2c

PMS 032 EU: (ISOcoated) C0 M90 Y74 K0 U.S.: (GRACoL) C0 M89 Y67 K0Adobe RGB R212 G53 B64 | d43540

7 steps

5 steps

EFI-Wide

7 steps

5 steps

EFI-Wide

7 steps

5 steps

EFI-Wide

7 steps

5 steps

EFI-Wide

EFI PRINT TECHNOLOGY PRODUCTS SPECTRUM

PMS 7670 EU: (ISOcoated) C75 M72 Y6 K6U.S.: (GRACoL) C77 M74 Y6 K0Adobe RGB R87 G81 B145 | 575191

EFI PURPLE

PMS 7655 EU: (ISOcoated) 38 72 6 5U.S.: (GRACoL) 39 74 8 0Adobe RGB R147 G90 B145 | 935a91

EFI VIOLET

PMS 7682 EU: (ISOcoated) C63 M41 Y7 K4U.S.: (GRACoL) C65 M42 Y7 K0Adobe RGB R114 G133 B180 | 7285b4

EFI LIGHT BLUE

PMS 325 EU: (ISOcoated) C58 M0 Y28 K0U.S.: (GRACoL) C58 M0 Y25 K0Adobe RGB R138 G202 199 | 8acac7

EFI TURQUOISE

EFI PRINTERS AND INKSPRODUCTS SPECTRUM

7 steps

5 steps

EFI-Wide

7 steps

5 steps

EFI-Wide

7 steps

5 steps

EFI-Wide

7 steps

5 steps

EFI-Wide7 steps

5 steps

EFI-Wide

PMS 374 EU: (ISOcoated) 32 0 72 0U.S.: (GRACoL) 28 0 69 0Adobe RGB R206 G231 B114 | cee772

EFI GREEN

7 steps

5 steps

EFI-Wide

PMS 394 EU: (ISOcoated) 12 0 85 0U.S.: (GRACoL) 10 0 84 0Adobe RGB R236 G229 B76 | ece54c

EFI YELLOW GREEN

7 steps

5 steps

EFI-Wide

EFI SERVICES AND SUPPORTSPECTRUM


EFI FOREST

7 steps

5 steps

EFI-Wide

PMS 7490 EU: (ISOcoated) C54 M12 Y80 K19U.S.: (GRACoL) C60 M22 Y86 K5Adobe RGB R126 G150 B79 | 7e964f

EFI OLIVE

Also availableExample products:

• All Fiery products (Command Workstation, Color Profiler Suite, digital front ends, proServer, etc.)

• All productivity software products (Pace, Monarch, Digital StoreFront, PrintFlow, etc.)

Example products:

• Wide format

• Superwide format

• Jetrion

• Cretaprint

• Inks

• Fiery proServer when in Inkjet materials

Example services:

• All training and service plans

• EFI educational services

• EFI professional services

• One EFI support

For data, tables and infographics, these colors may be used in addition to your group’s color spectrum.

EFI BLUE

7 steps

5 steps

EFI-Wide

EFI MACHINE GRAY

7 steps

5 steps

EFI-Wide

EFI MONITOR GRAY

7 steps

5 steps

EFI-Wide

EFI OLIVE

EFI RED

7 steps

5 steps

EFI-Wide

EFI ORANGE

7 steps

5 steps

EFI-Wide

EFI VIOLET

7 steps

5 steps

EFI-Wide

EFI TURQUOISE

7 steps

5 steps

EFI-Wide

EFI YELLOW GREEN

7 steps

5 steps

EFI-Wide

EFI BLUE

EFI MACHINE GRAY

EFI MONITOR GRAY

PMS Cool Gray 1 EU: (ISOcoated) C16 M12 Y14 K1U.S.: (GRACoL) C15 M12 Y13 K0Adobe RGB R217 G215 B213 | d9d7d5

PMS Cool GrayEU: (ISOcoated) 56 46 41 33U.S.: (GRACoL) 58 49 44 26Adobe RGB R100 G100 B104 | 646468

EFI-WIDE COLORS

7 steps

5 steps

EFI-Wide

7 steps

5 steps

EFI-Wide

7 steps

5 steps

EFI-Wide


7 steps

5 steps

EFI-Wide


ADDITIONAL MUSEO STYLES OF MUSEO FOR LIMITED USE

Museo 900

Museo 500SUB-BRAND LOCKUPSSOME SUBHEADSCALLOUTS

VERY LARGE HEADLINESSUBHEADSCALLOUTS

EMPHASIS SOME SUBHEADS

EMPHASIS ARTICLE TITLES Museo 900 Italic

Museo 500 Italic

Our typeface


PREFERRED

DEFAULT TYPEFACE FOR LIMITED FONT CAPABILITIES

Georgia RegularGeorgia Italic



HEADLINESSUBHEADSCALLOUTSLARGER BODY COPY

SOME HEADLINESSUBHEADSEYEBROWS OR KICKERS CAPTIONS

BODY COPYSMALL PRINTTAGLINESVERY SMALL TEXT

EMPHASISSUBHEADS

EMPHASIS SUBHEADS

EMPHASIS SUBHEADS

LETTER BODY COPY DEFAULT HTMLTECHNICAL PRINTS

EMPHASIS SUBHEADS

Use these only for special printing, odd size issues, legibility issues and special proprietary considerations

Museo

The typeface that is used on all EFI documents is an ownable and pervasive tool that conveys our unique brand personality. Museo type should be used on all brand communications and should now be loaded on most EFI computers.


WORKPLACE SUCCESS

Living imagery

STUNNING RESULTS

PREPRESS CENTRALIZED PRODUCTION PRODUCTION

PDF production workflow solution, maximizes throughput and

automates color and B/W workflows.Optimizes the throughput

of print engines.

MAKE-READYVisual, Intuitive and

interactive document imposition tools.

MAKE-READYAdvanced make-ready

including tab design, page numbering, scanning and powerful late-stage

editing features.

PREPRESS WORKFLOWAUTOMATION

Browser-based PDFworkflow automation

for a-single Fiery or a multi-Fiery environment.

PREPRESS WORKFLOW

FieryJobMaster

MAKE-READY

FieryJobMaster

FieryImpose

EFI FieryCentral



EcommerceSoftware



EcommerceSoftware

GENERIC IMAGERYSPECIFIC PRODUCT IMAGERY


DATA VISUALIZATION

Web to Print MIS Prepress Makeready

Output ManagementVDP

Web to Print MIS Prepress Makeready

Output ManagementVDP

ApproachWhen selecting an image, EFI now chooses subjects based on the objective of the piece they are placed in and the words written in the headlines. Our approach avoids metaphors or ambiguity whenever possible. How the image will be used in diff erent applications (brochure, HTML banner, landscape or portrait) is always considered from the outset.

Creative directionBeneath the objective, EFI has a distinct image style that is specifi c to the brand promise and personality. Photographs should all be iconic and memorable. Products should be shown in action, while scenes should portray stunning, colorful, successful results of our products in real-world settings. Most important, EFI photography is honest—not posed or utilizing special eff ects. It portrays diverse people naturally at ease in front of the camera.

Illustrations are carefully curated by the marketing communications team and exist as part of a library.

FocusBackgrounds, location and objects are of secondary importance to the focal point or subject. Environments are always uncluttered and vibrant.

The approach, creative direction and focus of all EFI images is now standardized to refl ect our brand strategy. There is a singular approach to all photography and illustration.


Born from our brand promise of fueling success and inspired by our world leadership in color, the EFI Fuel Cells are organic graphic expressions that underscore the power of EFI.

The EFI Fuel Cells exist as an illustrative language for EFI and as uniform organizing elements for sub-brands in the form of uneditable “lockups.”This preset library of artwork will fi t into any media. Their fl exibility (shown rudimentarily below) forms the brand identity system for EFI.

The EFI Fuel Cells and their fl exibility


L5_P.

L1.P.

L8_P.

L12_P

L2_P.

L9_P.







Standard Lockup Configuration using Museo 500 Italic Font - Color Reversed


L5.

L1.

L8.

L12.

L2.

L9.

L6.

L4. Product NameTM

L7.

L11.

L3.

L10.

Product Name®

Generic Descriptor

Product Name®

Generic Descriptor

Product Name®

Generic Descriptor

Product TM

Product Name®

Generic Descriptor

Product NameTM

Generic Descriptor

Product NameTM

Generic Descriptor

Product NameTM

Generic Descriptor

Product NameTM

Generic Descriptor

Product Name®

Generic Descriptor

MID-VOLUME

Standard Sub-brand Lockup Configuration using Museo 500 Italic Font


L5.

L1.

L8.

L12.

L2.

L9.

L6.

L4. Product NameTM

L7.

L11.

L3.

L10.

Product Name®

Generic Descriptor

Product Name®

Generic Descriptor

Product Name®

Generic Descriptor

Product Name®

Generic Descriptor

Product NameTM

Generic Descriptor

Product NameTM

Generic Descriptor

Product NameTM

Generic Descriptor

Product NameTM

Generic Descriptor

Product Name®

Generic Descriptor

Product Name®

Generic Descriptor


L5_P.

L1.P.

L8_P.

L12_P

L2_P.

L9_P.







AS A HERO



L5.

L1.

L8.

L12.

L2.

L9.

L6.

L4. Product NameTM

L7.

L11.

L3.

L10.

Product Name®

Generic Descriptor

Product Name®

Generic Descriptor

Product Name®

Generic Descriptor

Product Name®

Generic Descriptor

Product NameTM

Generic Descriptor

Product NameTM

Generic Descriptor

Product NameTM

Generic Descriptor

Product NameTM

Generic Descriptor

Product Name®

Generic Descriptor

Product Name®

Generic Descriptor

AS A SMALL SIGNATURE SMALL AND REVERSED OUT FROM AN IMAGE

EFI SUB-BRAND LOCKUPS

MID-VOLUME AND REVERSED OUT FROM AN IMAGE

MID-VOLUME HIGHLIGHTING A SMALL IMAGE

AS ICONOGRAPHY OR DATAAS A HEADER OR FOOTER

THE FUEL CELLS

can be applied

can be applied


The EFI sub-brand lockups


L5_P.

L1.P.

L8_P.

L12_P

L2_P.

L9_P.







2. PROMINENT COLOR LOCKUP—PRINTERS AND INKS GROUP

1. STANDARD COLOR LOCKUP— PRINTERS AND INKS GROUP

DATA SHEETSREFERENCE GUIDESSMALL APPLICATIONSDIGITAL HEADERSFORMS

BROCHURESPACKAGINGTRADE SHOWSPRODUCTS

2 Line Lockup®

without Descriptor

2 Line Lockup®

Generic Descriptor

1 Line Lockup®

3. ELONGATED PROMINENT COLOR LOCKUP—PRINTERS AND INKS GROUP

BROCHURESPHOTOGRAPHSTRADE SHOWSHEADERSFOOTERSBACK PAGES

Product NameTM

Generic Descriptor

Clear space

LOCKUP CONFIGURATIONS

Minimum size

¼” (6.35mmor 1.5 picas)



L5.

L1.

L8.

L12.

L2.

L9.

L6.

L4. Product NameTM

L7.

L11.

L3.

L10.

Product Name®

Generic Descriptor

Product Name®

Generic Descriptor

Product Name®

Generic Descriptor

Product Name®

Generic Descriptor

Product NameTM

Generic Descriptor

Product NameTM

Generic Descriptor

Product NameTM

Generic Descriptor

Product NameTM

Generic Descriptor

Product Name®

Generic Descriptor

Product Name®

Generic Descriptor



L5.

L1.

L8.

L12.

L2.

L9.

L6.

L4. Product NameTM

L7.

L11.

L3.

L10.

Product Name®

Generic Descriptor

Product Name®

Generic Descriptor

Product Name®

Generic Descriptor

Product Name®

Generic Descriptor

Product NameTM

Generic Descriptor

Product NameTM

Generic Descriptor

Product NameTM

Generic Descriptor

Product NameTM

Generic Descriptor

Product Name®

Generic Descriptor

Product Name®

Generic Descriptor

All products in the EFI organization will have a sub-brand lockup created for use in promotional brand communication. There is a library of lockups to choose from that contain at least three configurations of sub-brand Fuel Cell artwork. Like the EFI logo, they should not be altered. Upon request new lockups can be created to fulfill your promotional needs.

EFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc.

Our brand system in action

17

EFI communications are created using our brand assets and system. This section will include a variety of marketing collateral. These are examples of how the combination of a solid brand strategy, tight templates, inspired briefs and talented communicators can work together to fuel success.

We will also provide key information for accessing and setting up select communication files.

18SECTION 3: Our brand system in actionEFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc. 18

EFI-WIDE COPORATE BROCHURES

The EFI brand system in action

SUB-BRANDED PRODUCT BROCHURES FOR PRINT TECHNOLOGY GROUP

SUB-BRANDED PRODUCT BROCHURES FOR PRINTERS AND INKS GROUP

WHITE PAPERS

DATA SHEETS

CASE STUDIES


Your EFI Microsoft Word templates

Each EFI group of off erings has a selection of templates ranging from single technical sheets and guidebooks to generic EFI pieces.

To fi nd, load and use your templates, simply follow these steps:

1. Ensure Museo font is installed on your computer.

2. Access your desired template using the special menu fi les.

3. Find features within your template, such as

• style palettes

• column fl ow

• header and footer info

• auto features for new pages, tables of contents, and headers

• your preset color palette

For a detailed description of each function and feature available to you with these templates, please refer to the intranet’s EFI Word Templates Quick Guide available at

http://info-new.efi .com/departments/marketing/Stationery/EFI_Word_Templates_0714.zip

INSTALLATION GUIDESTECH NOTES AND TICKERS

GUIDEBOOKS

US Word Templates: Typical EFI-wide page with live text capability (design intent)

EFI-WIDE TECH NOTE (2 COLUMN)EFI-WIDE TECH NOTE (1 COLUMN)

TECH NOTE

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MONTH DAY, YEAR © Copyright 20## | ELECTRONICS FOR IMAGING, INC

Dealing with optical brighteners in paper stock—to cut or not to cut UV light in color profi ling?

5 The Integrated C75 Server requires an additional PC for SIQA but does not require extra network hardware and cables, and is supported through the single IP connection.

6 Calibration integrates with the ILS on the J75 Press.

7 Included with the Graphic Arts Package, Premium Edition option.

Enabled printer = Licensed printer

In PrintMe Mobile, enabling a printer consumes one license. This is illustrated in the graphic below.

Enabling printers from PrintMe Mobile dashboard

Secure Release print queue does not consume a license

• Maximize ink yield for lower total cost of ownership with digital imaging technology and ink delivery system.

• Minimize downtime, waste and loss potential with sophisticated warning and detection systems.

• Accommodate more versioning and localization on short, medium and long runs with digital UV technology.

• Run multiple jobs at once with multi-queue functionality, eliminating the need to rip larger layout fi les.

• Enable continuous shifts with its rugged, industrial design that makes it suitable for 24/7 operation.

• Integration ready with native JDF connectivity to EFI Web-to-Print and MIS/ERP solutions.

TECH NOTE

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What is “UV”?

The human eye is capable of seeing visible wave-lengths of light from 400 nanometers (nm) (violet) to 780 nM (red). Wavelengths shorter than 400 nm are in the ultraviolet, or UV spectrum. Wavelengths longer than 780 nm fall into the infrared (IR) portion of the spectrum. The eye cannot see UV or IR wavelengths - but UV light can infl uence the appearance of printed material. This is because UV light causes certain chem-ical compounds that may be used in printing substrates to fl uoresce, or “glow”. These chemicals are called Opti-cal Brightening Agents (OBAs) and if they are present in a paper it is best to make color measurements that are used to make printer profi les with a device that fi lters out the brightening e� ect. This is done with a UV fi lter in the instrument. The EFI ES-1000 UV device has such fi ltration.

What else is there?

There are also spectrophotometers available without a UV Filter, notably the ES-1000. The “non-UVCut” ES-1000 includes UV wavelengths in the measurements it makes. This type of device may also be referred to as “non-UV”, unfi ltered, or UV-included since the UV infl u-ence is included in the measurements. Why would such a device be desirable? The answer goes back to the

amount of OBAs in the paper being profi led. For papers without OBAs it is not desirable to profi le with a UV-cut instrument. In most cases for digital printing UV-cut measurements are preferred unless very high quality paper is being used or if the print will be approved in light with a UV component.

The New EFI ES-2000 Spectrophotometer

The new EFI ES-2000 device provides UV or non-UV measurements to Color Profi ler Suite 4.0 so that any type of substrate can be profi led for any viewing condi-tion. Thus the customer will be able to use one device for all their needs. For calibration and re-calibration, the ES-2000 correlates with the current ES-1000 UV and non-UV devices so that existing calibrations can still be maintained.

Summary

The table below summarizes the optimum use of the current ES-1000 UV and ES-1000 non-UV devices and shows how the single ES-2000 device can be used in both environments for accurate color profi ling.

HOST AND PRINTERS

ES-1000 UV

ES-1000 non-UV

ES-2000

Eliminates UV

Includes UV

• M0 includes UV

• M1 includes UV

• M2 eliminates UV

High-OBA paper

Low-OBA paper

All

Cutting UV prevents prints from looking too yellow

No cutting UV prevents prints from looking too blue

• M0 includes UV

• M1 includes UV

• M2 eliminates UV

• D50 per ISO 3664:2000

• Commercial lighting

• D50 per ISO 3664:2009

• O� ce Fluorescent

All

VIEWING ENVIRONMENTIMPACTBEST FOR PROFILINGMEASUREMENTDEVICE

Maximizes productivity and automates workfl ows

US Word Templates: Typical sub-branded page with live text capability (design intent)

SUB-BRANDED INSTALLATION CHECKLIST (ALTERNATE GRAY COLOR)

INSTALLATION CHECKLIST

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HOST AND PRINTERS

Identify computer(s) with Microsoft Windows Server 2008 R2 or 2003, Windows 7 Ultimate or Professional, Windows XP Service Pack 3 (32-bit only) (VM ok to host the PrintMe Mobile software).

See Installation and Administration Guide, “System Requirements”

Mobile Print Landscape

Ensure the host machine(s) can ping all target network printers

Planned number of PrintMe Mobile installations:____

See Installation and Administration Guide, “Confi guration examples”

Gather the names of printers to be supported.

Printer names:

Identify and assign the appropriate person to load print drivers on EFI PrintMe Mobile host machine

Print drivers have been installed on EFI PrintMe Mobile host machine.

Administrator’s name:

Identify the SMTP server name, security type, user name, and password for email notifi cations.

SMTP or Exchange server name:

Security type:

WI-FI AND EMAIL PRINTING

Plan to print via email? See Installation and Administration Guide, “System Requirements”

Plan to print via Wi-Fi from iOS & Android devices? See Installation and Administration Guide, “Check subnets”

If your users will be printing Microsoft O� ce documents

Print drivers have been installed on EFI PrintMe Mobile host machine.

Install Microsoft O� ce 2007 (32-bit) or O� ce 2010 (32-bit). Apply all Service Packs.

Install 2007 Microsoft O� ce Add-in: Microsoft Save as PDF.

Maximizes productivity and automates workfl ows

EFI Sub-brandTM Product NameGeneric Descriptor

Overview

This checklist will help you prepare and collect the necessary information you will need for a fast and easy installation of the EFI PrintMe Mobile software. This document is intended for administrators & planners responsible for deploying mobile solutions on the company network.

Type justifi es

right

GENERIC SHEETS PRODUCT MANUALS


Our Microsoft PowerPoint templatesAs with Word templates, PowerPoint templates exist for the sole purpose of assisting EFI employees in creating presentations. They come loaded with preset artwork and logos and utilize the Georgia default typeface.

SECTION DIVIDER PAGE

INSIDE PAGE WITH IMAGE

INSIDE PAGE

21APPENDIX: Where to find everything 21EFI BRAND GUIDELINES | ABRIDGED EDITION © Copyright 2015 | Electronics For Imaging, Inc. 2121

EFI INTRANET:

http://info-new.efi.com/departments/marketing/index.asp

EMAIL SIGNATURES:

http://info-new.efi.com/departments/marketing/signatures.asp

FONTS AND HOW TO INSTALL:

http://info-new.efi.com/departments/marketing/branding/fonts.asp

LOGOS:

http://info-new.efi.com/departments/marketing/logos.asp

WORD TEMPLATES:

http://info-new.efi.com/departments/marketing/WordTemplates2015.asp

Where to findeverything

POWERPOINT TEMPLATES:

http://info-new.efi.com/departments/marketing/PPT.asp

EFI TRADEMARKS:

http://info-new.efi.com/departments/marketing/trademarks.asp

ICONS:

http://info-new.efi.com/departments/marketing/EFI_Logos/EFI-ICONS-OCT14.zip

COLOR MANAGEMENT AND PDF CREATION:

http://info-new.efi.com/departments/marketing/EFI_ColourManagement_and_PDF_Creation_2015.zip

Many of the resources and files mentioned in this guide can be found at the locations listed below. For guidance with formats and appropriate files not shown here please contact Lesley Waters or Holly O’Rourke with any questions.

efi brand guidelines

Documents