effectively leveraging social media into your business strategy
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YOUR BUSINESS STRATEGY + SOCIAL MEDIA
Hitting for the Cycle
September 14, 2012
SINK ORSWIM
2
Asking Smarter Questions
3
DEFINING YOUR SOCIAL STRATEGY
4
Up To Bat
DON’T GET OVERWHELMED, LET THE DATA DICTATE
5
1
“When you’re in a slump, it’s almost as if you look out at the field and it’s one big glove.” - Rick Maksian
PICKING THE RIGHT PLATFORM
6
2UNDERSTAND THE VALUE OF RESEARCH
PICKING THE RIGHT PLATFORM
7
3KNOW YOUR RESOURCES, SCALABILITY IS KEY
PICKING THE RIGHT PLATFORM
LET THE DATA DICTATE
CREATING THE RIGHT CONTENT8
1LEVERAGE INSIGHTS2REVISE + REFINE3 “Baseball is the only field of endeavor
where a man can succeed 3 out of 10 times and be considered a good performer .” - Ted Williams
MEASURING YOUR SOCIAL SUCCESS
9
Scoring the Game
10
HOW SUCCESS IS MEASURED11
COMMUNITY GROWTH1 2 ENGAGEMENT
3 KPIs 4 RETURN ON INVESTMENT
“Baseball is an island of activity, a midst, a sea of statistics.” - Author Unknown
NAVIGATING THE SEA OF DATA12
DEFINE KEYMETRICS1TRACK MESSAGES + KEY METRICS TOGETHER2UTILIZE AVAILABLE ANALYTICS 3
SOCIAL PLATFORMS AS A LISTENING TOOL
13
Review the Stats
CONTINUOUSLY GATHERINSIGHTS
LISTENING THROUGH SOCIAL14
1CONTINUOUSLY EVALUATE THE CONVERSATIONS
2
SOCIAL WILL BECOME THE FIRST STOP
THE IMPORTANCE OF 1:1 COMMUNICATION15
1ADDRESS ISSUES + CONCERNS AS THEY ARISE
2 “Things could be worse, suppose your errors were counted and published everyday like those of a baseball player.” - Author Unknown
THE NEED FOR A GOLDEN GLOVE
THE IMPORTANCE OF 1:1 COMMUNICATION16
COVERING THE BASES17
DEFINE YOURSTRATEGY1MEASURE YOUR SUCCESS2UTILIZE SOCIAL AS A LISTENING TOOL3
QUESTIONS?
18
WILL YOU SINK OR SWIM?19
Check out the entire Series at
sinkorswim.askingsmarterquestions.com
THANK YOU
20
Steve Parker, Jr. Co-Founder + Managing Partnersparker@levelwing.com | +1 843 631 4587askingsmarterquestions.com | levelwing.com
APPENDIX
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ACHIEVE WHAT COULD BE TM
Industry Leading Digital Marketing Solutions
Levelwing creates digital marketing solutions, mining and analyzing data to help businesses market and operate with greater CLARITY + PROFITABILITY.
2
GLOBAL REACH We currently serve clients throughout North
America, Europe, China and Japan
UNIQUE APPROACH Levelwing is the leader in digital marketing
solutions with data mining and analytics at the core
MEASURED SUCCESS Levelwing has experienced 40 consecutive
quarters of growth with industry leading client satisfaction results
FULLY INTEGRATED We employ a matrix organization of nearly 60
marketers, analytics design experts, statisticians, researchers and creatives
WE ARE LEVELWING23
OUR SERVICES
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HOW WE OPERATE
INTELLIGENCE
TECHNOLOGYSTRATEGYAnalytics Dashboard | Analytics Implementation
| Database DevelopmentBrand Development + Creative | Digital Media + Marketing | Online Reputation Management |
Social Communication
Competitive Insights | Data Enrichment | Operational Efficiency | Price Sensitivity
| ROI Analysis | Analytics Solutions | Data Knowledge Management | Research
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Our BUSINESS INTELLIGENCE SOLUTIONS help organizations understand consumer brand perception, gain competitive information and uncover real opportunities to improve organizational and operational efficiencies.
WE BELIEVE in informed, evidence-based decision-making, only made possible by complex and comprehensive data collection + analysis.
INTELLIGENCE IS AT OUR CORE
Competitive Insights | Data Enrichment | Operational Efficiency | Price Sensitivity
Analysis | ROI Analysis | Analytics Solutions | Data Knowledge Management
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AN INFORMED STRATEGY
Levelwing is here to not only help you develop the ‘Big Idea,’ but also to provide the Tactical Roadmap and EVALUATION PLAN.
A comprehensive and data-driven Digital Strategy will outline a thoughtful strategy including necessary goals and tactics and will determine how to effectively QUANTIFY SUCCESS.
Brand Development + Creative | Digital Media + Marketing | Online Reputation Management | Social Communication
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Our customized ANALYTICS TECHNOLOGY SOLUTIONS give you an in-depth, behind the scenes look at your business initiatives, aggregating and making sense of the wealth of data that helps to uncover hidden trends and actionable insights.
Data. It’s the foundation of everything we do.
CUSTOM TECHNOLOGY FOUNDATIONS
Analytics Dashboard | Analytics Implementation | Database Development
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OUR BELIEFS
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The Right Data Changes Everything
Marketing Budgets Should Be Smaller, Not Larger
Accountability is Essential
Success Should Pay For Itself
Leverage Existing Demand First
OUR BELIEFS30
We use data to illuminate all facets of your business. You’ll sell more and enjoy greater cost-efficiency.
More importantly, you’ll operate your business more PROFITABLY.
THE RIGHT DATA CHANGES EVERYTHING31
Bigger is not necessarily better.
We believe by holding media and ideas accountable through advanced analytics, you can do MORE with LESS.
MARKETING BUDGETS SHOULD BE SMALLER, NOT LARGER
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We measure and create insights based on what’s important, not just metrics that are easy to calculate.
We create real ACCOUNTABILITY.
ACCOUNTABILITY IS ESSENTIAL33
An understanding of Return on Investment leads to marketing efforts that are more than just an expense line item.
We build SELF-FUNDING initiatives.
SUCCESS SHOULD PAY FOR ITSELF34
A demand-driven strategy creates media efficiency and greater profitability by focusing on existing IN-MARKET PURCHASERS.
AWARENESS
INTEREST
CONSIDERATION
PURCHASE
LEVERAGE EXISTING DEMAND FIRST35
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