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Page 1: Effectively Leveraging Your Energy Efficiency and Sustainability Story Clean Energy Communications & Public Relations

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Page 2: Effectively Leveraging Your Energy Efficiency and Sustainability Story Clean Energy Communications & Public Relations

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CLEANENERGYCOMMUNICATIONSWhat’s the opportunity?What’s your strategy?

Page 3: Effectively Leveraging Your Energy Efficiency and Sustainability Story Clean Energy Communications & Public Relations

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The U.S. advanced energy market reached $132.0 billion in 2011, representing nearly 12% of the global market.In 2011, global revenue from advanced energy segments reached nearly $1.12 trillion.

Page 4: Effectively Leveraging Your Energy Efficiency and Sustainability Story Clean Energy Communications & Public Relations

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The solar industry is an $11.5 billion market in the U.S.Solar installations grew by 76% in 2012.

Page 5: Effectively Leveraging Your Energy Efficiency and Sustainability Story Clean Energy Communications & Public Relations

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$25 billion in private investment in new U.S. wind farms.Wind energy grew 28% in the U.S. in 2012.

Page 6: Effectively Leveraging Your Energy Efficiency and Sustainability Story Clean Energy Communications & Public Relations

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The energy service industry has provided $50 billion in energy savings and $25 billion in physical infrastructure improvements since 1990.

Page 7: Effectively Leveraging Your Energy Efficiency and Sustainability Story Clean Energy Communications & Public Relations

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MAKING HEADLINES

Energy Plays Key Role In Obama’s State Of The Union

President Obama’s State Of The Energy Union

Obama Pushes $2B Clean Energy Research Project

Page 8: Effectively Leveraging Your Energy Efficiency and Sustainability Story Clean Energy Communications & Public Relations

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Google Makes Push For Renewable Energy

How Volkswagen Turns Tennessee Sunshine Into Passats

MAKING HEADLINES

Page 9: Effectively Leveraging Your Energy Efficiency and Sustainability Story Clean Energy Communications & Public Relations

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A Simple Switch Saves Big Bucks For Toho TenaxOut of 14,500 customers, Rockwood Electric Utility sends its biggest bill — some $150,000 to $250,000 each month — to a plant in the Roane County Industrial Park.

But with one simple switch, that invoice to Toho Tenax America Inc. is going to drop by about $150,000 a year.

The company changed its lights; all 1,200 of them.

MAKING HEADLINES

Page 10: Effectively Leveraging Your Energy Efficiency and Sustainability Story Clean Energy Communications & Public Relations

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Harness The Wind: Clean Line Energy Partners Eyes Sending Western Electricity to Tennessee

Signal Energy Wins Its Biggest Solar Project

MAKING HEADLINES

Page 11: Effectively Leveraging Your Energy Efficiency and Sustainability Story Clean Energy Communications & Public Relations

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Nike, Starbucks: Betting Against Climate Scientists is ‘False Hope’

The Truth About Clean Energy Jobs

MAKING HEADLINES

Page 12: Effectively Leveraging Your Energy Efficiency and Sustainability Story Clean Energy Communications & Public Relations

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MAKING HEADLINES

Page 13: Effectively Leveraging Your Energy Efficiency and Sustainability Story Clean Energy Communications & Public Relations

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Tennessee Solar Study Says Need To Stay Aggressive

Report: Solar Fueling Growth In State

VOLUNTEER STATE SOLAR INITIATIVE

Page 14: Effectively Leveraging Your Energy Efficiency and Sustainability Story Clean Energy Communications & Public Relations

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Solar Power Lights Way to Tennessee’s Future

Solar Sector Brightens State’s Economy

VOLUNTEER STATE SOLAR INITIATIVE

Page 15: Effectively Leveraging Your Energy Efficiency and Sustainability Story Clean Energy Communications & Public Relations

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New Solar Farms in West Tennessee Signal Growth

Our View: Tennessee Poised to Be a Leader in Clean Energy

VOLUNTEER STATE SOLAR INITIATIVE

Page 16: Effectively Leveraging Your Energy Efficiency and Sustainability Story Clean Energy Communications & Public Relations

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First Of Its Kind Tenn. Solar Project to Break Ground

Largest Tennessee Solar Array Generating Power Project Will Also Educate the Public

VOLUNTEER STATE SOLAR INITIATIVE

Page 17: Effectively Leveraging Your Energy Efficiency and Sustainability Story Clean Energy Communications & Public Relations

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WHAT’STHEOPPORTUNITY?Increase VisibilityThought LeadershipCommunity OutreachBusiness Development

Page 18: Effectively Leveraging Your Energy Efficiency and Sustainability Story Clean Energy Communications & Public Relations

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MESSAGEMATTERS

Page 19: Effectively Leveraging Your Energy Efficiency and Sustainability Story Clean Energy Communications & Public Relations

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THANK YOU

VSSI: Material is based upon work supported by the Department of Energy under Award Number DE-EE0000160. CDFA 81.041

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