ef and social media staff meeting

Epilepsy Foundation and Social Media

Mimi Carter, Executive Vice President, SparkLight

Communications

You, of course.

Welcome and Introductions

Using Social Media

You Social Media Toolbox

Blog - to post your ideas

FB - to post event pictures & link to your

blog

Twitter - to redirect to your Blog post about

your results

YouTube - to create exciting visuals

illustrating what the Foundation does.

Social Media EngagementAttract: means to get attention or stand out. This means attracting traffic to your website or blog - your main online marketing tool. Establishes you as thought leader.

Convert - Conversion happens when you turn a stranger into part of your community. This is someone who comments on your blog, RTs a tweet, or friends your Facebook page.

Transform - when that consumer takes an action that you have specifically asked for: signs a petition, gives money, participates in your events.

What Social Media Do?

Social Media Includes: BlogFacebook PageTwitter feedYouTube video and More

Increase

Awareness Create a

Community Establish YOU

as a Thought Leader in this space

Facebook has 600 million users.

-Half login daily and spend one hour on the site.

YouTube exceeds 2 billion views/day

- and users spend 15 minutes on the site each visit.

Twitter has over 105 million users

- They send 65 million tweets/day. 

Who’s Doing It?

Where the Foundation Hangs Out

First RespondersSchool Nurses

Seniors & Seizures

Child Care Providers

Youth Council

Employment

Goals, Strategy and Tactics

Step1: Goals: What do we want our social media to

accomplish

Step 2: Strategy: How are we going to use social media meet this goal

Step 3: Tactics: What are specifically going to do

Social Media First Steps

Where do we start?

Some Goals for Programs on Social Media

• Youth - share their story

2. Parents - request the Parent Tool Kit

3. Seniors - download the Seizures Symptoms checklist

4. Veterans - get a screening

5. First Responders - take the online training

People want to be involved and want to

help us succeed.

But they don’t know how, and we don’t

always tell them.

The more we engage them, the more likely

they will be to support our programs.

Engagement = Success

1. Be interesting! We can’t just talk about ourselves.

2. Give supporters something to do.

3. Make it highly personal.

4. Be engaging. Ask questions and give feedback.

5. Empower your supporters. Let them decide how to best

achieve your goals.

5 Tips for Communications Success

What was that about a calendar?

SMART Goals

•Specific

•Measurable

•Attainable

•Realistic

•Timely

Mobilize supporters to generate conversations

about your work.

Use social media/internet as one of your communications

channels.

Be interesting, make it personal and provide

ongoing calls to action

Quick Review

Discussion

Please Contact Us…

Joe LaMountain106 E Cliff Street

Alexandria VA 22301

facebook.com/joseph.lamountain

twitter.com/joelamountain

Joseph.lamountain@gmail.com

202.288.5124

Mimi Carter106 E Cliff Street

Alexandria VA 22301

twitter.com/MimiCarter01

facebook.com/mimicarteronFB

Mimicarter01@gmail.com

571.218.0951

www.joeandmimi.com