ef and social media staff meeting
TRANSCRIPT
Epilepsy Foundation and Social Media
Mimi Carter, Executive Vice President, SparkLight
Communications
You, of course.
Welcome and Introductions
Using Social Media
You Social Media Toolbox
Blog - to post your ideas
FB - to post event pictures & link to your
blog
Twitter - to redirect to your Blog post about
your results
YouTube - to create exciting visuals
illustrating what the Foundation does.
Social Media EngagementAttract: means to get attention or stand out. This means attracting traffic to your website or blog - your main online marketing tool. Establishes you as thought leader.
Convert - Conversion happens when you turn a stranger into part of your community. This is someone who comments on your blog, RTs a tweet, or friends your Facebook page.
Transform - when that consumer takes an action that you have specifically asked for: signs a petition, gives money, participates in your events.
What Social Media Do?
Social Media Includes: BlogFacebook PageTwitter feedYouTube video and More
Increase
Awareness Create a
Community Establish YOU
as a Thought Leader in this space
Facebook has 600 million users.
-Half login daily and spend one hour on the site.
YouTube exceeds 2 billion views/day
- and users spend 15 minutes on the site each visit.
Twitter has over 105 million users
- They send 65 million tweets/day.
Who’s Doing It?
Where the Foundation Hangs Out
First RespondersSchool Nurses
Seniors & Seizures
Child Care Providers
Youth Council
Employment
Goals, Strategy and Tactics
Step1: Goals: What do we want our social media to
accomplish
Step 2: Strategy: How are we going to use social media meet this goal
Step 3: Tactics: What are specifically going to do
Social Media First Steps
Where do we start?
Some Goals for Programs on Social Media
• Youth - share their story
2. Parents - request the Parent Tool Kit
3. Seniors - download the Seizures Symptoms checklist
4. Veterans - get a screening
5. First Responders - take the online training
People want to be involved and want to
help us succeed.
But they don’t know how, and we don’t
always tell them.
The more we engage them, the more likely
they will be to support our programs.
Engagement = Success
1. Be interesting! We can’t just talk about ourselves.
2. Give supporters something to do.
3. Make it highly personal.
4. Be engaging. Ask questions and give feedback.
5. Empower your supporters. Let them decide how to best
achieve your goals.
5 Tips for Communications Success
What was that about a calendar?
SMART Goals
•Specific
•Measurable
•Attainable
•Realistic
•Timely
Mobilize supporters to generate conversations
about your work.
Use social media/internet as one of your communications
channels.
Be interesting, make it personal and provide
ongoing calls to action
Quick Review
Discussion
Please Contact Us…
Joe LaMountain106 E Cliff Street
Alexandria VA 22301
facebook.com/joseph.lamountain
twitter.com/joelamountain
202.288.5124
Mimi Carter106 E Cliff Street
Alexandria VA 22301
twitter.com/MimiCarter01
facebook.com/mimicarteronFB
571.218.0951
www.joeandmimi.com