eec09 - richard king, vicepresidente internacional de verivox
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Richard King Page 104/11/09
10 Years on a Rollercoaster –an E-Commerce Success Story
Richard King, Vice President InternationalOctober 2009
Richard King Page 204/11/09
Content
The opportunity that turned to dust
The unwanted situation and the pot of gold
Darling of the press, enemy of the banks
Surprised by success
Settling into a nice corporate position
Critical Success Factors
Richard King Page 304/11/09
Lean-back time
Current Situation– Energy only– Efficient, effective, market-
outperforming– Near-exclusive Google focus– Focus on CTR and CPC
Work-in-progress– Keyword tuning (ongoing)– Focus on cost/conversion– Investigate increased effort for content network (conversion optimisation,
medium)– Short-notice and temporary tactical SEM campaigns to accompany other
marketing actions (notably PR) re content, timing, geography
Richard King Page 404/11/09
European Deregulation and National Reality
The Political Opportunity
Current Situation– Energy only– Efficient, effective, market-
outperforming– Near-exclusive Google focus– Focus on CTR and CPC
Work-in-progress– Keyword tuning (ongoing)– Focus on cost/conversion– Investigate increased effort for content network (conversion optimisation,
medium)– Short-notice and temporary tactical SEM campaigns to accompany other
marketing actions (notably PR) re content, timing, geography
1998: 1998: The Revolution for Consumers in Telecommunications !
1998: A Regulator is formed ...
Richard King Page 504/11/09
Investor:
– Take a look at the energy industry!
Verivox:
– Energy is less competitive than telecommunications
– Energy is slower than telecommunications
– Energy is more heavily regulated than telecommunications
– Energy is less emotional than telecommunications
– Energy is even more boring than telecommunications!
The Hard Place & the Pot of Gold
Investor Pressures and the Main Revenue Stream
Richard King Page 604/11/09
The Nice Corporate Position
A Company with both feet on the ground ...
... is standing still !
Richard King Page 704/11/09
Passionate People and Organizational Structures
Critical Success Factors
Three Personal Pearls of Wisdom
Richard King Page 804/11/09
Passionate People and Organizational StructuresThe Pursuit of Excellence and Business Model Implications
Critical Success Factors
Three Personal Pearls of Wisdom
Richard King Page 904/11/09
Passionate People and Organizational StructuresThe Pursuit of Excellence and Business Model ImplicationsCustomer Wishes and Brand Values
Critical Success Factors
Three Personal Pearls of Wisdom
Richard King Page 1004/11/09
Ask for it!
Trust
„Verivox reduced our energy costs by 50% we save EUR 14.000 p.a.!
We trust Verivox and use them every year“
Andreas Wilhelm, ‚Alte Brennerei‘
Richard King Page 1104/11/09
Thank You
Richard King +49 (0) 6221 7961-263Vice President International richard.king@verivox.com
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