edge edtech accelerator - marketing & growth program

EDGE EDTECH ACCELERATOR MARKETING + GROWTH FUNDAMENTALS

Cezary Pietrzak September 24, 2015

@ckp cezary.co

I’M HOSTING OFFICE HOURS ON GROWTH

MONDAYS 4PM-7PM

9 WEEKS

45-MIN SESSIONS

(EXCEPT TUE 11/3)

ADMIN

MY EXPERTISE IS IN STARTUP MARKETING

2000-2004 business degree +

marketing specialization

2005-2008 consumer insights +

brand strategy

2008-2012 co-founder + biz dev + marketing

(acquired by TripAdvisor)

2012 early-stage marketing

(tech incubator)

2013 marketing + growth (B2B mobile startup)

2014 marketing consulting (high-growth startups)

Cezary & Co

ABOUT ME

I WRITE A STARTUP MARKETING BLOG: CEZARY.CO

ABOUT ME

I BELIEVE SUCCESSFUL MARKETING = QUAL + QUANT

QUAL branding

positioning messaging

customer exploration market research

QUANT analytics/KPIs

funnel analysis conversion tracking

A/B testing optimization

+

PHILOSOPHY

HALF THE BATTLE IS PUTTING THINGS ON PAPER

PHILOSOPHY

+ FRAMEWORKS

MY AREAS OF EXPERTISE

CORE marketing fundamentals canvas

customer profiles messaging / message architecture moments + places / day-in-the life

traction channels hypothesis testing

CHANNEL-SPECIFIC marketing funnels

user acquisition (organic + paid) content marketing email automation

lead gen cold outreach

sales process mapping referral programs

MARKETING FUNDAMENTALS CANVAS

CORE

CUSTOMER PROFILES

CORE

MESSAGING ARCHITECTURE

CORE

MOMENTS & PLACES

CORE

TRACTION CHANNELS

CORE

HYPOTHESIS TESTING

CORE

MARKETING FUNNELS

CHANNEL-SPECIFIC

USER ACQUISITION

CHANNEL-SPECIFIC

EMAIL AUTOMATION

CHANNEL-SPECIFIC

LEAD GEN

CHANNEL-SPECIFIC

COLD OUTREACH

CHANNEL-SPECIFIC

REFERRAL PROGRAMS

CHANNEL-SPECIFIC

MARKETING TOOLS

CORE

MARKETING RESOURCES

QUESTIONS?

cc@cezary.co

@ckp cezary.co