ed nawotka - publishing is data
Post on 01-Nov-2014
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DESCRIPTION
Ed Nawotka introduces the theme "Publishing is Data".
TRANSCRIPT
Edward NawotkaFounder and Editor-in-Chief
www.publishingperspectives.com
DATA
WHATnot
WHY
BIG DATAand
SMALL DATA
Reader Behavior
• If long non-fiction is abandoned
• Second series bought immediately
• How do you influence buyers?
• Millions of self-published books
• Tweets per day: 450 million
• Facebook: 3 billion likes per day
User Generated Content
• 2000: 75% Analog, 25% Digital
• 2013: 2% Analog, 98% Digital
Information
PUBLISHERSyou
ANSWERthe
WHY
Grazie
Email: ed@publishingperspectives.comTwitter: @pubperspectives / @EdNawotka
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