ed nawotka - publishing is data

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Edward Nawotka Founder and Editor-in-Chief www.publishingperspectives.com

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Ed Nawotka introduces the theme "Publishing is Data".

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Page 1: Ed Nawotka - Publishing is Data

Edward NawotkaFounder and Editor-in-Chief

www.publishingperspectives.com

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DATA

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WHATnot

WHY

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BIG DATAand

SMALL DATA

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Reader Behavior

• If long non-fiction is abandoned

• Second series bought immediately

• How do you influence buyers?

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• Millions of self-published books

• Tweets per day: 450 million

• Facebook: 3 billion likes per day

User Generated Content

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• 2000: 75% Analog, 25% Digital

• 2013: 2% Analog, 98% Digital

Information

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PUBLISHERSyou

ANSWERthe

WHY

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Grazie

Email: [email protected]: @pubperspectives / @EdNawotka