ed byrne ucd presentation 27 jan 2009

Ed ByrneUCG - 27th January 2009

Tuesday 27 January 2009

Overview

• Introduction

• Cloud Computing

• How to Get a Job - Personal Branding

• Getting Things Done

• Starting a Business & Some Ideas

Tuesday 27 January 2009

Introduction

• Endare Technologies

• NewVent

• B.Sc. Business & IT - TCD

• Byrne Digital Media

• Hosting365

Tuesday 27 January 2009

Cloud Computing

• Evolution of Computing

• Overview of Internet Infrastructure

• Introduction to Cloud Computing

Tuesday 27 January 2009

The 4 Evolutions of Computing

• Hardware

• Software

• Internet

• Cloud Computing

Tuesday 27 January 2009

Overview of Internet Infrastructure

• Data Centres

• Network

• Computer Equipment

• Storage Services

• Application OS

‘Internet Infrastructure is what makes the Internet go’

Tuesday 27 January 2009

Data Centres

• Ireland is a great place for a DC

• Free Cooling

• Potential for Renewable Energy

• Gateway for Connectivity between America and Europe

• The Problem:

• Massive Power Consumption

• High Carbon Footprint

Tuesday 27 January 2009

Computer Equipment

• Smaller and More Powerful

• Generate More Heat

• Higher Power Densities

• The Problem:

• Low Utilisation

• Very hard to realise benefits from Economies of Scale

Tuesday 27 January 2009

Storage

• Storage needs doubling every 18 months.

• Cost per MB, went to GB, now TB.

• Speed of Connectivity allows creative ways to manage and provision storage.

• The Problem:

• Capacity Management

• Duplication

Tuesday 27 January 2009

Cloud Computing

• Evolution of Electrical Power Delivery

• Localised, Expensive, Industrial Only, Poor Utilisation from a flawed model.

• Centralised Power Plants - Focus on Core, Growth mean’t greater efficiency, higher utilisation reduced delivery price.

Tuesday 27 January 2009

Cloud Computing

• Localised, Expensive, Non-Core, Capital Intensive, Highly Inefficient

• Average Server Utilisation - 15%

• Requirement to provision for peak

• Requirement for BC/DR

• Cloud Computing Centres - Economy of Scale, Utility Model, Inherent Redundancy,

Tuesday 27 January 2009

Cloud Computing

• Compute

• Storage

• Network

• Associated Services

• Ideal for: SaaS, Web Applications, Virtual Desktops, Virtual Servers.

Tuesday 27 January 2009

Brand Me

Tuesday 27 January 2009

Brand Me

• Tom Peters - ‘You are CEO of Me Inc.’

• What is Personal Branding?

• Why is Brand Me important?

• How do I define ‘Me Inc.’

Tuesday 27 January 2009

Brand Me : How-To

• Become an Authority

• Be a Voice

• Create Content

• Participate in Communities and Forums. Or start one!

• The CV is dying. Or already dead.

Tuesday 27 January 2009

Brand Me : 5 Steps for Now

1. Decide what your personal brand stands for.

2. Setup a blog.

3. Setup a twitter account.

4. Join LinkedIn and find like minded people. Search for other forums.

5. Start writing, commenting, connecting.

Tuesday 27 January 2009

Getting Things Done

Tuesday 27 January 2009

Getting Things Done

• Set Personal Goals.

• Run your life like you would run your business.

• Write them down.

• Review them.

Tuesday 27 January 2009

Getting Things Done - Plan Outline

• Annual Review

• Annual Plan

• Quarterly Goals and Tasks

• Quarterly Reviews and Next Quarter Plan

• Categorise Areas of Importance

Tuesday 27 January 2009

Setting Up a Business

Tuesday 27 January 2009

Why Now is a Good Time to Setup a Business

• Less Competition for Funding and Support

• Not as many ideas taking up your potential customers mindspace

• Fewer people setting up companies.

• If you win now, imagine the future! It’s better to be good in tough times, than good in easy ones.

• More opportunities for the right idea.

Tuesday 27 January 2009

Areas for Innovation

• Cloud Computing

• Software-as-a-Service / Web Applications

• Collaboration

• Energy - Distribution, Generation, Management

• Transport

Tuesday 27 January 2009

For more ...

• TED Talks (ted.com)

• RSS - AllTop.com

• The Big Switch - Nick Carr

• Paul Graham (paulgraham.com)

• Tom Peters (tompeters.com)

• TrendWatching.com

• iTunes Pod/Video Casts

Tuesday 27 January 2009

Thank you!

Tuesday 27 January 2009