ecommerce success with tumblr, pinterest, and reddit - pubcon 2014
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www.kairaymedia.com
Content Marketing & Social Media for Ecommerce
Tumblr, Pinterest, Reddit… Oh My!
www.kairaymedia.com
Tumblr
• Avg visit is 14 minutes, longer than Facebook and Twitter• 35% of Tumblr users make over $50,000 a year• 65% of Tumblr users have college education• Tumblr grew around 75% in 2013
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Tumblr
• Quality theme– Themeforrest.net
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Tumblr
• Quality theme– Mobile friendly
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Tumblr
• Research– Users (blogs)
• blogectory.tumblr.com
– Product Tags– What works
• Use of media • Product details
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Tumblr
• Build an Audience– Facebook Ad
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Tumblr
• NO AFFILIATE LINKS!
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Tumblr
• /submit
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• Higher income consumers, women• #2 social traffic referrer ~ Shareaholic
– #1 for eCommerce related ~ Gigya– Higher than Twitter, LinkedIn, and Reddit combined
• Improving Monthly– Personalized homepages– Business Accounts
• Analytics
– Advertising System• New version with Conversion Tracking coming soon
• People love Pinterest for ideas!
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• Set up your profile fully
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• Research– Users
• Influencers
– Boards• What are people expecting• Set right category
– /source/domain.com• Who is pinning you• Who is pinning competitors
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• Identify Boards to Collaborate On– pingroupie.com– Message feature
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• Rich Pins– Movies, Recipes, Articles, Products, Places– Price change notifications– Rank higher in search– No site?
• Etsy, Ebay, Amazon, etc
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• Descriptions – Guided Search (check system suggestions)– Code into your buttons
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• Post in evenings and on Saturday!
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• 135 Million Visits (Aug 2014)– 3.2 Million logged in
• Reddit = Software Solution – Front Page Dashboard for SubReddits
• Just raised $50 Million• SubReddit for everyone
– Run by Users (Moderators)
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• Research– SubReddits
• redditmetrics.com• redditinsight.com
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• Research– SubReddits– Domain search for SubReddits
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• Research– SubReddits– Domain search for SubReddits– Top domains and products
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• Title / Description– Both in one – Rules
• Sidebar
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• Commenting– Related threads– Reddit exclusive offers
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• Research• Title / Description• Commenting
– Related threads– Reddit exclusive offers– Beef Jerky
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• Research• Title / Description• Commenting
– Related threads– Reddit exclusive offers– Beef Jerky
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• Research• Title / Description• Commenting
– Related threads– Reddit exclusive offers– Beef Jerky
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• Reddit Gold– Join as a partner
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• Beardbrand Example– Young adult males– Reddit Contest
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• Beardbrand Example– Young adult males– Reddit Contest
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• Beardbrand Example– Young adult males– Reddit Contest– Success Story
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Connect With Me…
Facebook.com/kairaymediaFacebook.com/brentcsutoras
+kairaymedia+brentcsutoras
@kairaymedia@brentcsutoras
www.kairaymedia.com
www.kairaymedia.com
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