eb adeyeri from lewis pr on digital trends for 2011

Online PR and reputationmanagement in 2011

November 25, 2010

About me

About me

Global strength, local expertise

Founded by journalists, run by journalists

Private company, flexible approach

Wholly-owned network of 33 international offices

Integrated PR and social media campaigns

Innovating the communications market

Results orientated approach

Intuitive, innovative& international

About me

2011 – A further “defluffing” of the industry

2011 – A further “defluffing” of the industry

Better measurement tools and techniques

Exploiting mobile better

Blurred lines between paid and earned media

Closer collaboration

Social search

2011 – A further “defluffing” of the industry

Better measurement tools and techniques

Exploiting mobile better

Blurred lines between paid and earned media

Closer collaboration

Social search

Measurement

AVE

Measurement

AVE

Our approach to measurement

VIEWS INTERACT CONTRIBUTE TRANSACT

ClippingsViewsTraffic

Fans/followersDownloads

Unique visitors

UploadsFacebook comments

Retweets/Shares

Garage visitsOnline bookings

Telephone bookings

PR SUCCESS IS ALL ABOUT ENGAGEMENT

Identify goals Establish benchmarks Review targets

2011 – A further “defluffing” of the industry

Better measurement tools and techniques

Exploiting mobile better

Paid, earned and owned media

Closer collaboration

Social search

Location, location, location

Location, location, location

Location, location, location

Location, location, location

2011 – A further “defluffing” of the industry

Better measurement tools and techniques

Exploiting mobile better

Blurred lines between paid and earnedmedia

Closer collaboration

Social search

Blurring between paid and earned

Blurring between paid and earned

Blurring between paid and earned

PR code of conduct for engaging with bloggers/advocates

Declarations by online influencers

PR budgets to include fees paid to online influencers?

Competition with advertising agencies

Rise of ‘owned’ media

Rise of owned media

Rise of owned media

2011 – A further “defluffing” of the industry

Better measurement tools and techniques

Exploiting mobile better

Blurred lines between paid and earned media

Closer collaboration

Social search

Closer collaboration

PR

SEO

DIGITAL

AND MANY MORE…

Closer collaboration

PR

SEO

DIGITAL

AND MANY MORE…

2011 – A further “defluffing” of the industry

Better measurement tools and techniques

Exploiting mobile better

Blurred lines between paid and earned media

Closer collaboration

Social search

Social search

Social search

Rewards the essence of PR ie buildingrelationships

More relevant, impactful campaigns for PRs

Social media ROI utopia?

Disclaimer*

* These predictions might not come true. Inever said I was Mystic Meg

@EbA

Eb Adeyeri

Eb ‘Wole’ Adeyeri

Thanks