eb adeyeri from lewis pr on digital trends for 2011
DESCRIPTION
What’s coming up? What do we need to know for 2011?TRANSCRIPT
Online PR and reputationmanagement in 2011
November 25, 2010
About me
About me
Global strength, local expertise
Founded by journalists, run by journalists
Private company, flexible approach
Wholly-owned network of 33 international offices
Integrated PR and social media campaigns
Innovating the communications market
Results orientated approach
Intuitive, innovative& international
About me
2011 – A further “defluffing” of the industry
2011 – A further “defluffing” of the industry
Better measurement tools and techniques
Exploiting mobile better
Blurred lines between paid and earned media
Closer collaboration
Social search
2011 – A further “defluffing” of the industry
Better measurement tools and techniques
Exploiting mobile better
Blurred lines between paid and earned media
Closer collaboration
Social search
Measurement
AVE
Measurement
AVE
Our approach to measurement
VIEWS INTERACT CONTRIBUTE TRANSACT
ClippingsViewsTraffic
Fans/followersDownloads
Unique visitors
UploadsFacebook comments
Retweets/Shares
Garage visitsOnline bookings
Telephone bookings
PR SUCCESS IS ALL ABOUT ENGAGEMENT
Identify goals Establish benchmarks Review targets
2011 – A further “defluffing” of the industry
Better measurement tools and techniques
Exploiting mobile better
Paid, earned and owned media
Closer collaboration
Social search
Location, location, location
Location, location, location
Location, location, location
Location, location, location
2011 – A further “defluffing” of the industry
Better measurement tools and techniques
Exploiting mobile better
Blurred lines between paid and earnedmedia
Closer collaboration
Social search
Blurring between paid and earned
Blurring between paid and earned
Blurring between paid and earned
PR code of conduct for engaging with bloggers/advocates
Declarations by online influencers
PR budgets to include fees paid to online influencers?
Competition with advertising agencies
Rise of ‘owned’ media
Rise of owned media
Rise of owned media
2011 – A further “defluffing” of the industry
Better measurement tools and techniques
Exploiting mobile better
Blurred lines between paid and earned media
Closer collaboration
Social search
Closer collaboration
PR
SEO
DIGITAL
AND MANY MORE…
Closer collaboration
PR
SEO
DIGITAL
AND MANY MORE…
2011 – A further “defluffing” of the industry
Better measurement tools and techniques
Exploiting mobile better
Blurred lines between paid and earned media
Closer collaboration
Social search
Social search
Social search
Rewards the essence of PR ie buildingrelationships
More relevant, impactful campaigns for PRs
Social media ROI utopia?
Disclaimer*
* These predictions might not come true. Inever said I was Mystic Meg
@EbA
Eb Adeyeri
Eb ‘Wole’ Adeyeri
Thanks